deep impact - impact of pigeon update
DESCRIPTION
On November 12th, 2014 we were joined by 3 of the brightest brains in Local Search to review & debate the impact of the Pigeon update. Launched in July 2014, the Pigeon update aimed to provide more accurate local search results that are tied closer to traditional organic search ranking signals and more tightly geo-targeted around the searcher’s location. The impact has been widespread and varied – with some businesses and whole industries negatively affected. Expert Panelists: Mike Blumenthal: Mike is one of the best known figures in the industry and an avid fan of local search; a subject which he writes about on his blog Understanding Google Places & Local Search. Mike’s blog was ranked as the no. 1 local search blog in our poll at the end of last year. Follow Mike on Twitter & G+. Andrew Shotland: A former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he expertly provides clients with SEO and SEM consulting services. Andrew was part of the recent ‘Deconstructing Pigeon Panel’ at SMX & has written numerous articles on the update, including most recently this. Follow Andrew on Twitter & G+. Joy Hawkins: Joy is Marketing Director at Imprezzio; an online marketing company that currently works with over 1,300 small businesses in the United States and Canada. On top of this, Joy has been a Google Top Contributor since February 2013 and has been working with small businesses in the Online Marketing industry since 2006. Follow Joy on Twitter & G+. About the Webinar: Presenter & Chat Support: Myles Anderson (BrightLocal.com) Linda Buquet (Localsearchforum.com) Colan Nielsen (Imprezziomarketing.com) Date & Time: November 12th, 2014 60 minute duration Webinar Topics: - What are headline changes that Pigeon has bought about? - Which ranking factors have gained & lost impact since Pigeon update? - Which businesses are the biggest winners & losers post Pigeon? - Location & proximity have become more significant – How does this impact local businesses? - A lot of spam has crept into local pack results since Pigeon – Why has this happened? -The display of results has also changed – Why did so many 7 packs become 3 packs? - What does the pigeon update tell us about how Google looks at local search? - How can businesses future-proof themselves against major updates? About InsideLocal Webinar Series: BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.TRANSCRIPT
Deep Impact – Discussing the Impact of Pigeon Update
November 12th 2014
What are the headline changes? Which rankings factors gained/lost most? Significance of location & proximity Which business types most affected Spam issues and how to tackle Why has result display changed? What does Pigeon tell us about Google Future-proof marketing
Topics/Questions
Use ‘Question’ box to pose Q&As Linda & Colan will answer & help Some questions will be put to panelists Use chat box to chat live #insidelocal
Q&A & Chat
Webinar RecordingAvailable Friday!!
Brightlocal.com/insidelocal
Localsearchforum.com/insidelocal-webinars
Slide Deck
Available Now!
Slideshare.net/brightlocal
Follow-up email with all details Link to webinar recording Link to slide deck
Follow-up Email
4 polls running during webinar Sample of 1,000 marketers/SEOs/SMBs Understand how YOU see these changes Results shared after the Q&A
Polls Running
Meet The Panelists
Andrew Shotlandlocalseoguide.com
Mike Blumenthalblumenthals.com
Joy Hawkinsimprezziomarketing.com
Hosts & Help
Myles Andersonbrightlocal.com
Colan Nielsenimprezziomarketing.com
Linda Buquetlocalsearchforum.com
1st Poll
Q. Do you think that Pigeon has delivered
good changes for businesses & searchers?
VOTE NOW
Impact of Pigeon
What are headline changes that Pigeon has bought about?
4 People saw this 2 People saw this 3 People saw this
3 People saw this 2 People saw this
Ranking Factor Change
Which ranking factors have gained & lost impact since Pigeon update?
2nd Poll
Q. Have you changed your local search
strategy since Pigeon update?
VOTE NOW
Winners & Losers…
Which businesses are the biggest winners & losers post Pigeon?
Before Pigeon After Pigeon
Winners & Losers…
Location Location
Location & proximity have become more significant.
What does the mean and how does this impact local businesses?
Location LocationBefore Pigeon After Pigeon
Location Location
Spammy Listings
A lot of spam has crept into local pack results since Pigeon…
A. Why has this happened?
B. Should businesses be changing their tactics to compete with spammy listings?
3rd Poll
Q. Overall, have you/your client’s gained
or lost traffic since Pigeon?
VOTE NOW
Display of ResultsDisplay of results has also changed…
A. Why did so many 7 packs become 3 packs?
A. What benefit does this give the searcher?
Google’s View
What does the pigeon update tell us about how Google looks at local search
& the direction they’re moving in?
4th PollQ. Overall, have you/your clients’ received higher converting traffic since Pigeon?
VOTE NOW
Future-proof
How can businesses future-proof themselves against major updates?
Q&A TimePut your questions to the experts!...
PLS HELP!!!
WHAT THE?!?!
Poll Results
Poll Results:Has Pigeon delivered good changes?
Poll Results:Has your Local Search strategy changed?
Poll Results:How has website traffic been affected?
Poll Results:Are you getting better converting leads?
Thanks to our Panelists!
Andrew Shotlandlocalseoguide.com
Mike Blumenthalblumenthals.com
Joy Hawkinsimprezziomarketing.com
Thanks to Linda & Colan!
Colan Nielsenimprezziomarketing.com
Linda Buquetlocalsearchforum.com
Upcoming WebinarsDATE TIME TITLE PANELISTS
Nov 18th 2pm EST / 11am PST Local Ranking Factors Discussed
David Mihm,Andrew Shotland, Matthew Hunt
Dec 3rd 2pm EST / 11am PST Advanced Optimization Tips for Google+ Local
Phil Rozek,Greg Gifford,Casey Meraz, Susan Hallam
Dec 10th 2pm EST / 11am PST Troubleshooting Local Ranking Issues
Mary Bowling,Gyi Tsakalakis, Dev Basu
See More: Brightlocal.com/insidelocal
Local Ranking Factors DiscussedNovember 19th @ 2pm EST
Matthew Huntpoweredbysearch.com
David Mihmmoz.com/local
Andrew Shotlandlocalseoguide.com
Register now - bit.ly/localrankingfactors
Thanks for watching!