8/9/2019 Decline in Media Credibility and Profitability

1/16

3

I B

D C

A

.

2002,

,

.

,

.

, .

() . I .

A A ,

A . I C ,

, .

. ,

8/9/2019 Decline in Media Credibility and Profitability

2/16

.

, F

A . A I

/I

C . B

,

, , I, ,

I

.

A ? ,

, , . .

H, ,

:

. 13

.

(67% . 37% ).

, 3 4

10 , 77%, 2010.

, .

C

C: C I

. .

A 2012 G A

:

8/9/2019 Decline in Media Credibility and Profitability

3/16

, 60%

, , .

,

2004.

A ., .

, , . I

. E

.

( : H B

).

B B . , ,

:

, 37

30 . (21

8/9/2019 Decline in Media Credibility and Profitability

4/16

) (10 ).

, 31 37 , 2008.

A . A ,

, ,

.

.

?

A E B( 14), C

,

. , C A, .

A I 2012, 40% C

23% .

, (19% /41% ). B

20% , 40% .

, .*

A

. ,

: 51% (14%

/37% ).

, () . B

C ,

. / , .

A , ,

, I . I

. A I

, .

.

; , .

8/9/2019 Decline in Media Credibility and Profitability

5/16

C

. A .

A , ,

. ,

.

F.

C ( ) . A

.

, . . C .

.

, , . ,

; . C . I

.**

, :

. ( , , I

). B .

.

,

. .***

F , . I

, ?

?

A

. , . A H:

, ,

, ,

. ,

, ,

.

8/9/2019 Decline in Media Credibility and Profitability

6/16

:

, . A

, .

C .

A C . ,

, :

. A

. .

. .

.

,

, 2012,

A ,

.

2013 .

:

, .

64 $5.7 . B

.

134

:

.

. B 134

, ,

. C ,

? ,

8/9/2019 Decline in Media Credibility and Profitability

7/16

,

? (

.)

, ,

:

D .

F 134

.

. F

,

.

, E

.

.

, EB, ,

.**

, EB , .

,

. A , C .

.

. ,

(

) . B

, B, C, .****

, .

, . A

.

8/9/2019 Decline in Media Credibility and Profitability

8/16

A A

2017, . C 2% ,

4.2% . A, ,

.

. A ,

, .

, ,

.

, C ,

20% :

C

20% , C

2013 2017.

, C $2.7 (1.7) 2008

$1.7 (1.06) 2017.

C ,

: , ,

? . B

. . B,

,

.

C A(CA),

B A :

. . A ,

(, ), . B 75%

,

8/9/2019 Decline in Media Credibility and Profitability

9/16

. , 25% .

.

C

.

A B ,

:

, , ,

,

.

, ,

. A

, .

, :

.

, ,

,

. . A

, ,

.

C .

, C C A

. : 74

; C

( ) .

, .

B

. .

, :

8/9/2019 Decline in Media Credibility and Profitability

10/16

,

. , C

, , , .

, .

.

, , .

,

. E B,

C C A (CCA), ,

.

. A ,

, .

.

A , .

B ,

. B

. ,

.

CCA

( ,

):

.

.

.

.

. .

8/9/2019 Decline in Media Credibility and Profitability

11/16

C M C :

. .

.

.

,

.

C . A ,

.

I

, . A

.

, :

. .

. I

, , ,

. .

G C

A:

,

.

,

. ,

.

B A OCNA :

8/9/2019 Decline in Media Credibility and Profitability

12/16

,

.

, .

, , , ,

.

M N A.

, ,

.

C , , . M .

, . L ,

, .

*CCNA 2010 ( 10 O ;

EB C ) 74% C

, ( 10 ) 83% O . 32%

, 39% ,

80% , 31% . I , 2009 O

R C, A

4% A.

A 31%.

**D ,

, M . I EB 1991,

, , . N

. EB . N B . .

***A , I

. L

. C

,

. B . F

;

. C :

.

8/9/2019 Decline in Media Credibility and Profitability

13/16

B 1990 C B H C.

, . B

B , . I EB, H

. R

, .

P

. I , ,

, . I ,

.

****C :

, 64 G M . 80 . L , M 500 , 10%

, . N .

6.4% 2011,

55 . P ,

I ,

( I ).

1LI 5F G

R P P E

8/9/2019 Decline in Media Credibility and Profitability

14/16

C , C, I & M, M I, M

, O & D , , I, ,

J 3, 2013 ://.//

/ I C.

, , , , , , ,

C, , , , PC , ,

, , ,

...

I C

4 D M C P

P:J . E ; . D , , ,

, .

K

P: MIA.

R

A I . I

(

)

I , ,

I I .

J 11, 2013 07:09

8/9/2019 Decline in Media Credibility and Profitability

15/16

.

R

()

.

H

C M .

I B L

( ) CBC

I 2

P , . G D

I

. N .

NP /QMI .

C. G & M .

, GA,

. N C . P

CBC , .

C , QMI

HQ . H . I

.

I ,

. A L M?

( ://..//LM%3F :

://../LM//0465001777).

J 20, 2013 10:03

P

8/9/2019 Decline in Media Credibility and Profitability

16/16