decker bullock sotheby's international realty advantage

Only One True International Real Estate Brand | 1

In a Time of Global Communications

and Global Markets,There is Only One True

International Real Estate Brand

Ken Dara415.425.3626

[email protected]

2 | Only One True International Real Estate Brand

S u p E R I O R L O C a L p R E S E n C E



Our Superior Local presence. Decker Bullock Sotheby’s International

Realty offers the premier real estate

experience in Marin and the greater

San Francisco Bay area. We have listed

and sold the pre-eminent properties

in our market for more than 20 years,

connecting our sellers with qualified

buyers from our local area and around

the world.



We have unprecedented global reach that results in attracting more international and well qualified buyers because we offer:

•ThepremierebrandinLuxuryRealEstate

•Morecountriesserved,nearly600offices

•Morelistingsatallpricepoints

•Greatervolumeofluxuryproperties

•Moreimpressionsonmajorwebsiteslike nytimes.comandwsj.com

•Morebuyertrafficonsothebysrealty.com

u n p R E C E D E n T E D G LO B a L R E aC H



50

40

30

20

10

0

No. of Countries

Decker BullockSotheby’s

InternationalRealty

Christies—Pacific Union

LuxuryPortfolio—Alain Pinel, McGuire,

Frank Howard Allen

sothebysrealty.com

luxuryportfolio.com

christiesrealestate.com

Based on Office Search March 23, 2012


HIGHER WEB TRaffIC


HIGHER WEB TRaffIC

Total unique Visitors – approx. 3,850,000 average Monthly Visits – approx. 462,000 Total Visits – approx. 5,550,000 average Minutes per Visit – approx. 12:45 Total pageviews – approx. 50,753,000 average Monthly pageviews – approx. 4,230,000 Visitors from Outside the uS – approx. 38%

50,000

40,000

70,000

60,000

30,000

20,000

10,000

0

Unique Visitors per MonthWeb Traffic


InternationalRealty

Pacific Union Alain Pinel, McGuire,

Frank Howard Allen

sothebysrealty.com

luxuryportfolio.com


Source:A representative viewfrom compete.com


aCHIEVInG THE HIGHEST pRICESfOR OuR CLIEnT’S HOMES

The most sophisticated buyers and sellers in Marin consistently choose to work with Decker Bullock Sotheby’s International Realty. Our clients at all price points want to achieve the highest price for their home and we consistently rank #1 for Home Sales by price point.


$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

$1,600,000

$1,800,000

$2,000,000

DeckerBullock

SIR

FirstMarinRealty

PacificUnion

AlainPinel

FrankHoward

Allen

McGuireRE

ColdwellBanker

RE

Bradley RE

ReMaxGold

$1,9

58,7

00

$1,3

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00

$1,1

87,5

00

$960

,500

$943

,800

$801

,500

$676

,100

$569

,100$8

05,9

00

aCHIEVInG THE HIGHEST pRICESfOR OuR CLIEnT’S HOMES

AveragePriceofHomesSoldInMarinin2011,byBroker Twelve months of data from BAREIS MLS, as of 2012



InternationalRealty

Alain Pinel, McGuire,

Frank Howard Allen

Pacific Union

sothebysrealty.com

luxuryportfolio.com


0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

22,000

24,000

26,000

28,000

30,000

27,276

12,030

6,476

DOMInaTInG THE MaRKET unDER $3 MILLIOn

In Marin County 98% of homes sold are under $3 million. In that price-point sothebysrealty.com has double the number of listings asluxuryportfolio.com(FrankHowardAllen,AlainPineland McGuire’s marketing association) and 4 times the number of listingsaschristiesrealestate.com(PacificUnion’smarketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.

Based on Listing Search March 23, 2012

Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11



InternationalRealty


Frank Howard Allen

Pacific Union

sothebysrealty.com

luxuryportfolio.com


0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2,2002,189

1,781

1,341

DOMInaTInG THE MaRKET fROM $3–5 MILLIOn

In Marin County only 2% of the homes sold are between $3-5million. In that price-point you need a specialist. On sothebysrealty.com there are 20%morelistingsthanluxuryportfolio.com(FrankHowardAllen,alain pinel and McGuire’s marketing association) and 60%more listings thanonchristiesrealestate.com(PacificUnion’smarketingassociation).Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.




InternationalRealty


Frank Howard Allen

Pacific Union

sothebysrealty.com

luxuryportfolio.com


0

100

200

300

400

500

600

700

800

900

1,000

1,100

1,200

1,300

1,400

1,5001,481

969 963

DOMInaTInG THE MaRKET FRoM$ 5 –10MILLIoN

InMarinCountylessthan1%ofhomessoldarebetween$5-10 million. In that price-point you need a specialist. On sothebysrealty.com there are 50%morelistingsastherearebothonluxuryportfolio.com (FrankHowardAllen,AlainPinelandMcGuire’smarketingassociation)andchristiesrealestate.com(PacificUnion’smarketingassociation). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.




InternationalRealty


Frank Howard Allen

Pacific Union

sothebysrealty.com


luxuryportfolio.com

0

100

200

300

400

500

600

700

800

746

572

422

DEfInInG THE MaRKET oVER$10MILLIoN

InMarinCountylastyear,only1homesoldover$10Millionand Decker Bullock Sotheby’s International Realty represented the Seller. The sothebysrealty.com website has 44% more listings thanchristiesrealestate.com(PacificUnion’smarketinga ssociation) and nearly double the number of listings on luxuryportfolio.com(FrankHowardAllen,AlainPineland McGuire’s marketing association).



COMpREHEnSIVE LISTInG DISTRIBuTIOn

Our sellers can receive a property report with information on the view-ing and inquiry statistics onthemajorwebsitesfor their individual property.

Our qualified properties are distributed to majorlisting websites online such as: •Trulia •Zillow•Realtor.com •Yahoo•WallStreetJournal


HIGHESToNLINEVISIBILITY


HighonlineVisibilityinTheWallStreetJournal, NewYorkTimes,BBC,andelsewhere.

•WSJ.comisestimatedtodeliverover 13 millionimpressionsin2012

•NYTimes.comisestimatedtodeliver 300millionimpressionsin2012

•BBC.comisestimatedtodeliver 74 millionimpressionsin2012

22 | Only One True International Real Estate Brand22 | Only One True International Real Estate Brand


FoCUSoNPHoToGRAPHY

High quality photography is the most important part of marketing a home online. Propertieswithsixormorephotosreceive300 times more pages views than those with less.


YoUTUBE.CoM/SoTHEBYSREALTY

At 3 Billion Views Per Day,YouTube is:

•#1 video site

•2nd largest search engine

•3rd largest website in the world

•60%ofallvideouploadsareonYouTube

•48hours of video uploaded every minute

Visit us at youtube.com/sothebysrealty


•IfFacebookwasacountry it would be the 3rd largest country in the world.

•1 Billion tweets are posted each week on Twitter

•AnewmemberjoinsLinkedIn every second


Bring Something to the Conversation

Our Sotheby’s International Realty facebook fan and Twitter pages have grown to include thousands of fans and followers from all over the globe who have joinedintheconversationabout the unique homes, extraordinarylivesand lifestyles we represent. facebook and Twitter are an essential part of how we tell our story and engage with those who value the unique.

SOCIaL MEDIa


SoTHEBY’SAUCTIoNS

over200yearsofmarketing the world’s most valuable possessions.

Since the founding of the Sotheby’s auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions.

This reputation is built as much upon exceptionalservicetoclientsasonthenotableart,antiques,jewelryandother holdings that pass through Sotheby’s offices around the world.

ExTRAoRdINARYoFFICES

Locations in 592 Cities around the World—now Open in Ross Valley!

Southern Marin Office

100 Tiburon Blvd.

Mill Valley, CA 94941

415.381.7300

Sausalito Office

211 Second St.

Sausalito, CA 94965

415.331.9000

Belvedere - Tiburon Office

1620 Tiburon Blvd.

Tiburon, CA 94920

415.435.0700

Ross Valley Office

189 Sir Francis Drake Blvd.

Greenbrae, CA 94904

415.461.7200


KEn DARA

Decker Bullock

Sotheby’s International Realty

100TiburonBlvd.

Mill Valley, Ca, 94941

415.425.3626

[email protected]

LuxHomesMarin.com

LuxHomesMarin.com/blog

DRE#: 01331869

Ken brings a unique background in real estate that spans the US and International

markets, including published articles in many real estate periodicals and as a

frequent panelist and guest speaker on technology in real estate, in addition to

teaching lead generation seminars. He works closely with Associated Realty of

the Americas (AREA) to represent the prestigious referral organization in Marin

County. AREA, which is headquartered in Arizona, is a non-fee based, high end

residential and commercial referral organization dealing with “high net worth

individuals” consisting of “by invitation only” hand-picked members from north

America as well as selected agents and companies throughout the world. He also

is a member of (CIPS) Certified International Property Specialists, a small

network of top global agents that share buyer and seller needs on a global level

– a great advantage to sellers wanting international exposure.

After moving to the Bay Area, Ken acquired his California Real Estate license in

3 months and closed 17 transactions in his first year selling. In 2004, he became

a recruiter for a national real estate firm in San Francisco, where he helped coach

and train their agents. He was awarded Team Leader of the Year for 2005 out

of 32 offices in northern California. In 2007, Ken joined the executive team at

McGuire Real Estate as Executive Vice President of Business Development,

where he recruited agents to the company and helped in the strategic efforts to

grow the business. After three years on the management team, Ken took the

opportunity to partner with a top-tier agent, Patricia Montag, to sell real estate in

Marin County, and move to Decker Bullock Sotheby’s International Realty due to

the well known international presence that will serve their clients best.

As a resident of Southern Marin, Ken is enjoying the outdoors lifestyle that Marin

has to offer and is learning more about sailing every day. He also enjoys playing

piano, good wine, fine food, the arts, tennis, hiking and skiing.

otherExperience

• BA Marketing and Real Estate, Bradford College, 1993

• Founder Real Tech, a New England based real estate technology firm

• Consultant to real estate startup companies

Community Service

• Board Member, Reed Heights—Tiburon Knolls Property Owners Association

• EARN Real Estate Auxiliary, Supporting Member

• Corinthian Yacht Club, Associate Member

Designations

• CIPS—Certified International Property Specialist

• Associated Realty of the Americas Representative


Presented by

Southern Marin Office

100 Tiburon Blvd.

Mill Valley, CA 94941

415.381.7300

Sausalito Office

211 Second St.

Sausalito, CA 94965

415.331.9000

Ross Valley Office

189 Sir Francis Drake Blvd.

Greenbrae, CA 94904

415.461.7200

Belvedere - Tiburon Office

1620 Tiburon Blvd.

Tiburon, CA 94920

415.435.0700

Ken Dara415.425.3626

[email protected]

decker bullock sotheby's international realty advantage

Documents

premier real estate

p r e s e n c e2

comu n p r e c e d e

r e ac h4

total visits

total pageviews

highest pricesfor

qualified buyers