decker bullock sotheby's international realty advantage
DESCRIPTION
Decker Bullock Sotheby’s International Realty offers unparalleled marketing and global exposure. Discover the many reasons sophisticated sellers select our firm to list and sell their homes in Marin and throughout the San Francisco Bay Area.TRANSCRIPT
Only One True International Real Estate Brand | 1Only One True International Real Estate Brand | 1
in a Time of Global communications
and Global Markets,There is only one True
international real estate Brand
Presented byMark Millstein
2 | Only One True International Real Estate Brand
S u p e r i o r L o c a L p r e S e n c e
2 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 3
our Superior Local presence.Decker Bullock sotheby’s International
Realty offers the premier real estate
experience in Marin and the greater
san Francisco Bay area. We have listed
and sold the pre-eminent properties
in our market for more than 20 years,
connecting our sellers with qualified
buyers from our local area and around
the world.
Only One True International Real Estate Brand | 3
4 | Only One True International Real Estate Brand4 | Only One True International Real Estate BrandOnly One True International Real Estate Brand
We have unprecedented global reach that results in attracting more international and well qualifi ed buyers because we offer:
• The premiere brand in Luxury Real Estate
• More countries served, nearly 600 offi ces
• More listings at all price points
• Greater volume of luxury properties
• More impressions on major websites like nytimes.com and wsj.com
• More buyer traffi c on sothebysrealty.com
u n p r e c e D e n T e D G Lo B a L r e ac H
4 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 5Only One True International Real Estate BrandOnly One True International Real Estate Brand | 5
50
40
30
20
10
0
No. of Countries
Decker BullockSotheby’s
InternationalRealty
Christies—Pacific Union
LuxuryPortfolio—Alain Pinel, McGuire,
Frank Howard Allen
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
BasedonOfficeSearchMarch 23, 2012
6 | Only One True International Real Estate BrandOnly One True International Real Estate Brand
HiGHer WeB TraFFic
Only One True International Real Estate Brand | 7Only One True International Real Estate Brand | 7
HiGHer WeB TraFFic
Total unique Visitors – approx. 3,850,000
average Monthly Visits – approx. 462,000
Total Visits – approx. 5,550,000
average Minutes per Visit – approx. 12:45
Total pageviews – approx. 50,753,000
average Monthly pageviews – approx. 4,230,000
Visitors from outside the uS – approx. 38%
50,000
40,000
70,000
60,000
30,000
20,000
10,000
0
Unique Visitors per MonthWeb Traffic
Decker BullockSotheby’s
InternationalRealty
Pacific Union Alain Pinel, McGuire,
Frank Howard Allen
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
source:a representative viewfrom compete.com
8 | Only One True International Real Estate Brand8 | Only One True International Real Estate Brand
acHieVinG THe HiGHeST priceSFor our cLienT’S HoMeS
The most sophisticated buyers and sellers in Marin consistently choose to work with Decker Bullock Sotheby’s international realty. our clients at all price points want to achieve the highest price for their home and we consistently rank #1 for Home Sales by price point.
Only One True International Real Estate Brand | 9Only One True International Real Estate Brand | 9
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
$2,000,000
DeckerBullock
SIR
FirstMarinRealty
PacificUnion
AlainPinel
FrankHoward
Allen
McGuireRE
ColdwellBanker
RE
Bradley RE
ReMaxGold
$1,9
58,7
00
$1,3
01,1
00
$1,1
87,5
00
$960
,500
$943
,800
$801
,500
$676
,100
$569
,100$8
05,9
00
acHieVinG THe HiGHeST priceSFor our cLienT’S HoMeS
Average Price of Homes Sold In Marin in 2011, by Broker Twelve months of data from BaREIs Mls, as of 2012
10 | Only One True International Real Estate Brand10 | Only One True International Real Estate Brand
In Marin County 76% of homes sold are under $1 million. In that price-point sothebysrealty.com has 7 times the number of listings as luxuryportfolio.com (Frank Howard Allen, Alain Pinel and Mc-Guire’s marketing association) and 20 times the numbers of listings as christiesrealestate.com (Pacifi c Union’s marketing association). Our clients want their homes showcased where they know qualifi ed buyers will fi nd them, on sothebysrealty.com.
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Frank Howard Allen
Pacific Union
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
18,339
2,466
907
DoMinaTinG THe MarKeT UNDER $1 MILLION
Based on listing search March 23, 2012
Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11
12 | Only One True International Real Estate Brand12 | Only One True International Real Estate Brand
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Frank Howard Allen
Pacific Union
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
22,000
24,000
26,000
28,000
30,000
27,276
12,030
6,476
DoMinaTinG THe MarKeT UNDER $3 MILLION
In Marin County 98% of homes sold are under $3 million. In that price-point sothebysrealty.com has double the number of listings as luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and 4 times the number of listings as christiesrealestate.com (Pacifi c Union’s marketing association). our clients want their homes showcased where they know qualifi ed buyers will fi nd them, on sothebysrealty.com.
Based on listing search March 23, 2012
Only One True International Real Estate Brand | 13Only One True International Real Estate Brand | 13Only One True International Real Estate Brand | 13Only One True International Real Estate Brand | 13
14 | Only One True International Real Estate Brand14 | Only One True International Real Estate Brand
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Frank Howard Allen
Pacific Union
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,2002,189
1,781
1,341
DoMinaTinG THe MarKeTFROM $3–5 MILLION
In Marin County only 2% of the homes sold are between $3-5million. in that price-point you need a specialist. on sothebysrealty.com there are 20% more listings than luxuryportfolio.com (Frank Howard Allen, alain pinel and McGuire’s marketing association) and 60% more listings than on christiesrealestate.com (Pacifi c Union’s marketing association). Our clients want their homes showcased where they know qualifi ed buyers will fi nd them, on sothebysrealty.com.
Based on listing search March 23, 2012
Only One True International Real Estate Brand | 15Only One True International Real Estate Brand | 15Only One True International Real Estate Brand | 15Only One True International Real Estate Brand | 15
16 | Only One True International Real Estate Brand16 | Only One True International Real Estate Brand
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Frank Howard Allen
Pacific Union
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
0
100
200
300
400
500
600
700
800
900
1,000
1,100
1,200
1,300
1,400
1,5001,481
969 963
DoMinaTinG THe MarKeTFROM $5 –10 MILLION
In Marin County less than 1% of homes sold are between $5-10 million. in that price-point you need a specialist. on sothebysrealty.com there are 50% more listings as there are both on luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and christiesrealestate.com (Pacifi c Union’s marketing association). Our clients want their homes showcased where they know qualifi ed buyers will fi nd them, on sothebysrealty.com.
Based on listing search March 23, 2012
Only One True International Real Estate Brand | 17Only One True International Real Estate Brand | 17Only One True International Real Estate Brand | 17Only One True International Real Estate Brand | 17
18 | Only One True International Real Estate Brand18 | Only One True International Real Estate Brand
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Frank Howard Allen
Pacific Union
sothebysrealty.com
christiesrealestate.com
luxuryportfolio.com
0
100
200
300
400
500
600
700
800
746
572
422
DeFininG THe MarKeT OVER $10 MILLION
In Marin County last year, only 1 home sold over $10 Million and Decker Bullock Sotheby’s international realty represented the Seller. The sothebysrealty.com website has 44% more listings than christiesrealestate.com (Pacifi c Union’s marketing a ssociation) and nearly double the number of listings on luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association).
Based on listing search March 23, 2012
Only One True International Real Estate Brand | 19Only One True International Real Estate Brand | 19Only One True International Real Estate Brand | 19Only One True International Real Estate Brand | 19
20 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 21
coMpreHenSiVe LiSTinG DiSTriBuTion
our sellers can receive a property report with information on the view-ing and inquiry statistics on the major websites for their individual property.
Our qualifi ed properties are distributed to major listing websites online such as: • Trulia• Zillow• Realtor.com • Yahoo• Wall Street Journal
22 | Only One True International Real Estate Brand| Only One True International Real Estate Brand
HIGHEST ONLINE VISIBILITY
Only One True International Real Estate Brand | 23
High Online Visibility in The Wall Street Journal, New York Times, BBC, and elsewhere.
• WSJ.com is estimated to deliver over 13 million impressions in 2012
• NYTimes.com is estimated to deliver 300 million impressions in 2012
• BBC.com is estimated to deliver 74 million impressions in 2012
24 | Only One True International Real Estate Brand24 | Only One True International Real Estate Brand24 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 25| 25
FOCUS ON PHOTOGRAPHY
High quality photography is the most important part of marketing a home online. Properties with six or more photos receive 300 times more pages views than those with less.
Only One True International Real Estate BrandOnly One True International Real Estate Brand
26 | Only One True International Real Estate Brand
YOUTUBE.COM/SOTHEBYSREALTY
At 3 Billion Views Per Day,YouTube is:
• #1 video site
• 2nd largest search engine
• 3rd largest website in the world
• 60% of all video uploads are on YouTube
• 48 hours of video uploaded every minute
Visit us at youtube.com/sothebysrealty
Only One True International Real Estate Brand | 27Only One True International Real Estate Brand
28 | Only One True International Real Estate Brand28 | Only One True International Real Estate Brand
• If Facebook was a country it would be the 3rd largest country in the world.
• 1 Billion tweets are posted each week on Twitter
• A new member joins LinkedIn every second
Only One True International Real Estate Brand | 29Only One True International Real Estate Brand | 29
Bring Something to the conversation
our Sotheby’s international realty Facebook Fan and Twitter pages have grown to include thousands of fans and followers from all over the globe who have joined in the conversation about the unique homes, extraordinary lives and lifestyles we represent. Facebook and Twitter are an essential part of how we tell our story and engage with those who value the unique.
SociaL MeDia
Only One True International Real Estate Brand
30 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 31
SOTHEBY’S AUCTIONS
Over 200 years of marketing the world’s most valuable possessions.
Since the founding of the Sotheby’s auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions.
This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offi ces around the world.
32 | Only One True International Real Estate Brand32 | Only One True International Real Estate Brand
EXTRAORDINARY OFFICES
Locations in 611 Cities around the World—
Southern Marin Offi ce
100 Tiburon Blvd.
Mill Valley, Ca 94941
415.381.7300
Sausalito Offi ce
211 second st.
sausalito, Ca 94965
415.331.9000
Belvedere - Tiburon Offi ce
1620 Tiburon Blvd.
Tiburon, Ca 94920
415.435.0700
Ross Valley Offi ce
189 sir Francis Drake Blvd.
Greenbrae, Ca 94904
415.461.7200
34 | Only One True International Real Estate Brand
MaRk MIllsTEIn
Decker Bullock
Sotheby’s international realty
415.601.9240
DRE#: 00800285
I started my real estate career more than 30 years ago in san Francisco,
right out of college (I went to UCla, and earned a business degree).
I began in commercial real estate and after a successful run, found that
my real interest was in residential homes and creating great living spaces.
I began buying, renovating, and building homes in Marin County, where
I was born and raised.
I live in Ross with my two children. I am an avid runner, skier, tennis
player and world traveler.
What makes me a different as a real estate broker?
• Forhomesellers,Iknowwhatittakestoreadyahomeforsale—
I’ve personally renovated (or built) dozens of homes in the last 15
years. Most sellers are understandably reluctant to spend money
on a home they are selling. I have the experience needed to help
decide which cosmetic changes and improvements will result in a
highersalesprice—andwhichwillnot.
• Ifworkisneededtoreadyyourhomeforsale,Iwillhelpyou
manage this process and keep costs low. My experience and
relationships with industry professionals make the process easier
(and much lower in cost) than if my clients were managing this
process on their own.
• Forhomebuyers,myroleassistinginthephysicalinspectionofa
property can save headaches (and big dollars!) later. It is important
to me that my clients fully understand both the scope of work that
a newly purchased home may require, and also the potential costs
ofthiswork—especiallywithhomesthatneedmorethancosmetic
renovations. This approach insures the best possible investment
in a challenging market.
Only One True International Real Estate Brand | 35
•Althoughmanyofmyclientsarebusinesspeoplewhoarestrong
negotiators themselves, they rely on my skillful negotiations and
attention to small but important contract details. The purchase or
sale of a home is a process that calls for focused care and scrutiny,
as well as meticulous planning and methodology.
• I’mconstantlyanalyzingthemarketplacetogaintheinsightthat
my buyers and sellers need to achieve the best price and make
smartdecisionsaboutthevalueofoneoftheirgreatestassets—
their home.
My association with Decker Bullock sotheby’s International Realty
ensures my clients worldwide exposure of properties, extensive on-line
presence, access to auction house clientele, and powerful connections
through the premier residential real estate company’s local and global
operations.Workingcloselywiththisprestigiousfirmallowsmeto
continuously build and maintain sources of buyers and sellers at local,
national and international levels.
36 | Only One True International Real Estate Brand36 | Only One True International Real Estate Brand
Southern Marin Offi ce
100 Tiburon Blvd.
Mill Valley, Ca 94941
415.381.7300
Sausalito Offi ce
211 second st.
sausalito, Ca 94965
415.331.9000
Ross Valley Offi ce
189 sir Francis Drake Blvd.
Greenbrae, Ca 94904
415.461.7200
Belvedere - Tiburon Offi ce
1620 Tiburon Blvd.
Tiburon, Ca 94920
415.435.0700
Presented by
Mark Millstein415.601.9240