decentralizing online publishing in your organization; creating websites on the fly using wordpress...
DESCRIPTION
IAALD Webinar presented on June 24, 2011.TRANSCRIPT
![Page 1: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/1.jpg)
Decentralizing online publishing in your organization
Creating websites on the fly using Wordpress and Google Sites
Peter SheltonIKM Specialist at IFPRI24 June 2011
![Page 2: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/2.jpg)
Food for thought
• Web and information sharing is changing so fast these days You can either:a) Resist (i.e., lose out)b) Adapt and try new things out little by little
• Institutional website is as important as ever AND we need to put information where people will see it
• Needs to be a culture change for this all to work
![Page 3: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/3.jpg)
![Page 4: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/4.jpg)
![Page 5: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/5.jpg)
![Page 6: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/6.jpg)
![Page 7: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/7.jpg)
![Page 8: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/8.jpg)
![Page 9: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/9.jpg)
Different types of websites on the fly
• Internal sites/blogs (e.g., Let’s Blog IFPRI, CGIAR Change, and Impact Assessment)
• Internal group sites (IFAD-IFPRI Partnership Program, Land Governance Assessment Framework)
• Public sites with IFPRI.info URL• Public sites with custom URL• Public sites with assigned domain (e.g.,
wordpress.com, sites.google.com, etc.)
![Page 10: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/10.jpg)
What you need to decide ahead of time:
• Public or private?• Who will have editing rights to site?• What is primary function/purpose?
– Making announcements– Sharing publications, documents, photos, PowerPoints, etc.
• What to include on Home and About pages• Custom header, colors, etc.• Site layout (e.g., 1, 2 or 3 columns?)• Sidebar menu items (About blurb, search box, recent
posts, tag cloud, links, etc.)
![Page 11: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/11.jpg)
3-2-1 Liftoff!Items needed for takeoff:•Platform (Wordpress vs. Google Sites)•Domain (ifpri.info, wordpress.com or custom)•Starter content (about text, document list, links, announcements, agenda, etc.)•Layout•Design elements (e.g., colors and banner)
![Page 12: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/12.jpg)
The who, the what and the whenDescription Contact person Estimated
timeframeConceptualization of website and choosing appropriate platform
COM liaison/Luz Marina Alvare/Pete Shelton
2-5 days
Registration of custom domain Nancy Walczak 2-3 days
Installation of Wordpress on development server
Chris Addison/Mulugeta Bayeh
2-3 days
Development of custom banner Evelyn Banda/Julia Vivalo 5-10 days
Creating draft version of site on development server
Pete Shelton/Katarlah Taylor 5-15 days
Sharing draft site with colleagues for feedback/approval
Project person/team 2-5 days
Training of project person(s) in creation/management of online content
Pete Shelton/Katarlah Taylor 1 day
Transferring development site to live server (a.k.a. “the launch”)
Mulugeta Bayeh/Melanie Allen
1-2 days
![Page 13: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/13.jpg)
Examples of different websites on the fly
• Internal blogs– CGIAR Change– Impact Assessment
• Project websites– Global Analytical Tools on Trade (GATT)
• Event websites– TEDxWashingtonCircle– 2020 Conference on “Leveraging Agriculture for Improved Nutrition a
nd Health”• Team sites (internal)
– IFAD-IFPRI Partnership• Team sites (public)
– CRP4: Agriculture for Improved Nutrition and Health
![Page 14: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/14.jpg)
Closing thoughts: Getting noticed on the web
• IGNORANCE ≠ BLISS• Boost your search engine ranking (SEO)
– Frequent updates (e.g., blog)– Incoming links (practice “link love”)– Social media applications
• Offer different types of content (announcements, documents, presentations, photos, videos)
• Put content where people will find it and embed into site (YouTube, Slideshare, Flickr, Mendeley)
• Build in collaboration where possible/applicable (e.g., Mendeley reading list)
![Page 15: Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites](https://reader035.vdocuments.us/reader035/viewer/2022062703/55543676b4c905987e8b523a/html5/thumbnails/15.jpg)
Thank you!