December, 1956 Vol.12, No. \\

argusArgus Cameras, Inc. • Ann Arbor, Michigan

Page 2 ARGUS EYES December, 1956

by Robert E. Lewis

I have had several interesting dis-cussions of late with different em-ployees regarding our joining Syl-v*nia. These employees have indi-cated that there is some uneasinessregarding this move. I am con-cerned about this feeling, as I thinksome people are jumping to conclu-sions, expecting radical changes thatjust won't happen.

Certainly there is not going to bean influx of people from Sylvania onJanuary 3, the day after we official-ly become a division. In fact, Iexpect January 3 to be the same asany other operating day with thesame people here doing the samejobs as before.

Among the more common questionsis whether or not we are going tohave the same vacation policy as wehave had before. The answer to thisis that we will continue to grant ourvacations in the same manner as wehave in the past, which is normallyby means of a plant shutdown duringthe last part of July.

Another question concerns the fu-ture of the Recreation Club. Therewill be no change in this activityeither. We will continue to contrib-ute to the Club just as we have inthe past and our lease at Independ-ence Lake will continue.

One of the big features of beingwith Sylvania is that this companybelieves in the principle of decen-tralization. By this I mean that theyencourage each plant and each di-vision to operate very much like aseparate company. This permits usto have the freedoms that we haveenjoyed in the past as a smallercompany. At the same time, how-ever, we are enjoying the greaterstability of larger companies. Infact, the broader financing of Syl-vania can be of considerable help insuch programs as our new productsdevelopment. Of particular signifi-cance is the fact that our associa-tion with Sylvania will bring two bigactivities in the photographic busi-ness, namely their flash bulbs and

our cameras, into one organization.This will make us a bigger factorin each of our dealers' operations.Actually, we expect to gain salesas a result of this combining of op-erations over what the two groupsdid independently.

You may be interested in someof the remarks that Don Mitchell,President of Sylvania, recently madeat their annual photolamp sales meet-ing. In reference to the combiningof Sylvania and Argus Mr. Mitchellsaid, "It not only will make Sylvaniaone of the large, diversified com-petitors in the industry, but it alsowill be the first time a single com-pany's lines included both photo-graphic lighting products and the de-vices which use them. "

He also expressed his enthusiasmby saying, "The combined activitywill afford an excellent basis forthe development of new opportuni-ties in the photographic field—oneof the fastest-growing businessesin the country today. M

Probably of interest is the growthof the photoflash business. Ama-teurs are now consuming about 95%of the photoflash bulbs used in theUnited States compared to 10% in1946. This upsurge is more dra-matic when it is understood that theindustry is manufacturing 13 times

(Continued on page 3)

Season'sGreetings

and Progress Report

From the LEWIS family2122 Hill StreetAnn Arbor, Mich.

December, 1956 ARGUS EYES Page 3

Reviewing Ar3us Progress Salesman Make* VV c4ppearance(Continued from page 2)

the number of flash bulbs manufac-tured ten years ago—a total of58,000,000 units this year. This,of course, is attributed to risingincomes and the growth of leisuretime activities.

Mr. Mitchell concluded his re-marks by saying, "Against this back-ground, the close relationship of Syl-vania and Argus in marketing phi-losophy, and the complementarynature of our respective productgroups, makes a joining of forcesextremely desirable from the stand-point of everyone concerned. It cer-tainly provides a desirable base forexpanded photographic product lines.f?

Sincere sympathy is ex-tended to the family ofArthur Parker, Sr., whodied December 3. Art wasChief Tool and Process Con-trol Engineer at Argus.

Art Jr. is Suggestion PlanManager.

•IllTelevision station KHQA-TV in Quincy, Illinois, schedules a weekly ten-

minute camera clinic sponsored by Quincy Photo, an Argus dealer. Argussalesman Dick Pierce (at left in front of camera) recently made an appear-ance on the program and discussed the Argus line. The C-44 attache caseand the automatic projector are displayed on the table.

Lynn Ann Parker

Father, Art Parker, Jr.

Personnel Department

Sylvania Defense System Protects New Air Force PlaneThe Electronic Systems Division

of Sylvania has recently announcedthat they are supplying the passivedefense system for the Air ForceTsfirst supersonic bomber, the B-58"Hustler" which was developed 'andbuilt by the Convair Division of Gen-eral Dynamics Corporation.

A passive defense system is toour knowledge one that electronical-ly directs the aircraft away frominterception or collision. This eva-sive ability is greatly enhanced bythe plane's tremendous speed, whichis estimated to be around 1,400 milesper hour.

*•"" Sylvania"Hustler."

equipped Convair B-58

Page 4 ARGUS EYES December, 1956

Prove Succeddful Content CntrantdHave you ever won-

dered if anybody real-ly wins contests likefl like Dipsy-DoodleSoap F l a k e s be-cause . . . " com-pleted in 25 words orless? People reallydo win these nation-wide c o n t e s t s andsome of the peopleare Argus people.

An outstanding ex-ample is Mrs. DavidMerriman, wife ofour Controller, whoseems to be corner-ing the contest win-ning m a r k e t thesedays.

Several months agoMrs. Merriman en-tered the House Pow-er Contest sponsoredby the Edison Insti-tute. "It pays to havefull house power be-cause. . ." was thestatement to be com-

pleted. Not to be outdone, Dave entered the same contestand, lo and behold, both entries were winners. Mrs. Mer-riman won one of the top prizes, an electric dryer. Davewas a little farther down on the winners' list (much to hisdismay and his wife's delight) and won an electric coffeemaker.

Next Mrs. Merriman entered some sketches of the laundryroom of her dreams in a McCall's contest and once again shewas a winner. This time the prize was a deluxe Kitchenmaid Mixer.

Mrs. Merriman's latest effort turned out to be the most successful. Inthe Vel-Home Modernizing Contest she completed the statement, "I wouldlike to remodel my room because..." in 50 words or less. TheMidas touch stayed with her and she won $1,000 worth of merchandise,which she could choose from the advertisements in a certain magazine. Shechose an entire bathroom, which will be installed adjoining the library intheir home.

Incidentally, Dave and his wife are turning what was an attached garageinto this library and are really doing a man-sized job on it. (See picturebelow)

Currently Mrs. Merriman is working on another McCall's home improve-ment contest, which she is entering in no less than three classifications.The good luck, hard work, and clever ideas which have gone into other con-tests should serve her well with this one.

if

Official congratulations and presen-tation of the electric dryer to Mrs.Merriman.

Euss Bullis1 (Standards) wife Beverly is a lovelylady in mink this winter, thanks to a recent Sta-FloStarch contest.

—-—-——— Bev, who is a former Argus em-ployee herself, entered her veryfirst contest by completing the state-ment 'I like Sta-Flo Starch be-cause. . . " and did it so well thatshe received a thousand-dollar minkstole (she's modeling it in the pic-ture above) for her efforts.

The stole, which was made forher in New York, was one of thesecond prizes in the contest.

Dave did a l l the stone laying forthe new library. Note part of hisvery attractive gun collection d i s -played on the wall behind Mrs. Mer-riman.

Mrs. Merriman shows their co l lec-tion of prizes—the dryer, mixer, andcoffee maker.

Beth Bennett, Accounting, (photoabove) joined the ranks of fortunatecontestants by winning an electriccoffee maker in the same HousePower contest in which the Merri-mans were so successful.

December, 1956 ARGUS EYES Page 5

First In Michigan Ussery's Build New HomePractically Single Handed

Mary and Dick Burris (Mary works in Personnel Services) recently movedinto the first one-story Techbuilt prefabricated home which has been con-structed in Michigan. (See exterior photo of house above.)

The three-bedroom home, which is located on Barton Drive in Ann Arbor,arrived in 4 by 12 foot panels and was "put together" by a local building con-tractor. Mary and Dick did the painting and staining on all outside andinside walls themselves.

The open staircase with -*-its wrought iron railing, whichleads to the basement, addsan unusual note to the livingroom. Note the huge frontwindow, which extends near-ly the width of the house.

A spacious, two-acre wooded lotprovides the setting for the lovelybuff brick home of the Lloyd Us-seryTs. (See photo above.)

Lloyd, who works in Engineering,literally built the home himself frombelow the ground up. This includesdesigning the house and excavatingfor the basement.

Outside help was obtained only forinstalling the heating system and ap-plying the plaster.

Working evenings and on week-ends, the job was completed in aboutsix months.

*#?--• I ', •

i m

-•— The fireplace, set ona cedar-paneled wall in theliving room, is also pre-fabricated and came com-plete with outside chimney.

Wood cabinets highlight the modernkitchen.

Mary shows off the built-in stainless steel wall oven and automatic dish-washer which were purchased right along with the house. Stove burnersset in the countertop and a garbage disposal are other kitchen items in-cluded in the "package."

Lloyd wove the slats of the roomseparator at left to create the bas-ket-weave effect.

From Atlantic to Pacific the Traffic is Terrific

From Atlantic to Pacific, the traffic is terrific aroundthis time of year because Argus people, like everyoneelse, think "there's no place like home for the holidays."

The fact that this year the two-day holiday falls with aweek-end gives Argusites a good opportunity to visit friendsand families. And "from Atlantic to Pacific" is no ex-aggeration, for Argusites are spending the holidays fromNew York to California and from Northern Michigan toFlorida.

Bev Gargani,Advertising, isoriginally fromP r o v i d e n c eRhode Island andspends the holi-days there withher family, i

— Liz Clapham's (TrafficOffice) family is in PaloAlto, California and Lizspends the holidays there

\ this year.

— Mary J a n e Alexander,Sales, and her husband gosouthwest to Phoenix, Ari-zona to visit his family.

Dick Wood, Account-ing, visits family inCorning, New York. 1

Helen Homeyer, Adver-tising, and her husband go"home" to Chicago. 1

T Marty Metzger, Ac-counting, heads northto Gaylord, Michiganfor the holidays.

Springfield, Missouri isDonna Kessel's (Service)holiday destination.

i Martha Crago,¥W^hf^V!Y Service, spendsWM?y*S^JA - t h e holidays with^ ** ^ family in Greens-

burg, Pennsyl -vania.

^>n A vacation trip- . . -•- ' to New York City

^ is for Beth Ben-nett, Accounting,and her husband.

Your reporter learned of several more holiday trips after it was too lateto plan pictures. Five more states are represented here, making a totalof 15 states which will host Argus employees for the holidays.

Camera Assembly people are doing lots of traveling this year. IreneBrockhohn goes to Iowa, Dorothy Lawson to West Virginia, Frances Payneto Georgia, Jerry and Aaron Otts (Aaron works in Planning) to Illinois,Opal Sanch to Ohio, and Ruth Yates to Kentucky.

Ernie Bloomquist, Maintenance, and his wife left early in December fora three-week holiday vacation in Venezuela. The Bloomquists have a sonwho lives there.

t Christine Burris and herhusband and Juanita Tweedy

\ and her husband all visitI family in Columbia, Ken-• tucky.I

— Wilma Hague, Planning,and her husband combinethe Christmas holidays withvacation in Florida.

\

Page 8 ARGUS EYES December, 1956

DECEMBER ANNIVERSARIESFOR U IRGUSITESNot Pictured: Edna Huntley, Leave of

Absence from Receiving Inspection —5 years.

HAEOLD WALZBeceiving

15 years

LOIS ELONSSales

5 years

ELEOY ABELHT, C-hCamera Assembly

5 years

JAMES MELDEUMEngineering

15 years

WILLIAM GLOVEETool Eoom5 years

ANNA COLLINSOptical Assembly

5 years

LOUISE KOEBNICKFinal Inspection

15 years

EUSSELL TEOMBLYQuali ty Control

5 years

BILL CEISETabulating5 years

DICK DOEOW, Pro-jector Assembly

20 years

GEOEGE CONNMachine Shop

15 years

0E7IEL HAEEISONProduction Planning

15 years

OEEIN DECKEEBlocking5 years

EEINHOLD SCHNEIDEEMaintenance

5 years

MAETIN METZGEEAccounting

5 years

HAEVEY SWITSEEMachine Shop

5 years

KATIE DELPEETETimekeeping

5 years

JEAN BASSETTOptical Assembly

5 years

EON AENSTMechanical Finishing

5 years

BENNIE KOEENKECentral Packing

5 years

LLOYD USSEEYEngineering5 years

ELWOOD MAYShipping5 years

December, 1956 ARGUS EYES Page 9

SportA J\eviewDon Crump

MENTS BOWLING LEAGUE (Days)

During the past couple of weeks, the competition has been getting tougher.The Hi-Liter team beat the strong Thirsty Five for four points, which putsthem tied for first place. Chuck Renner set the pace for the winners witha 565 series and Ed Selent had a 569 series for the losers.

Ed Zills' Engine Ears beat the front running Pin Poppers for three pointswith Don Smith leading the way with a 524 series for the winners. Comingfrom behind, the Mred hot" Tabulating team, captained by Carl Rothfuss,has won their last 12 points and at the present time are tied for fourth placewith Argus Q.C.

The bowler of the month for this issue of Argus Eyes is Glenn Alt. Glennshot the highest game of the season. He started with six strikes in a row,followed with a spare, and ended with four more strikes and eight pins fora respectable 277. Nice going, Glenn. This may be the highest game everrolled in an Argus League. If anyone knows of a higher game, please letme know.

During the same night, Tom Knight came in a strong second with a 259game. But Tom did roll the highest three-game series for the past threeweeks, which was 587.

The Men's Honor Roll has an addition of three names this time. Theyare as follows: Glenn Alt, 277; Tom Knight, 259; and Maynard Wellman,235. There is still plenty of room on the Honor Roll for names.

Standings so far this year:Won

1. Pin Poppers2. Hi-Liters3. Thirsty Five 314. Argus Q.C5. Tabs6. Atomic Five7. Engine Ears

Lost33333130302928

19192122222324

8.9.

10.11.12.13.14.

WonGreen Hornets 26Ten Pins 25Tool Room 24Hi-Lo 23Five KTs 18Scrubs 18Service 16

Lost26272829343436

WOMEN'S BOWLING LEAGUE

We have a new leader in the women's league—they are the Snap Shots,captained by Carol White. Only one-half point behind them are the ShutterBugs.

Bonnie Briffith rolled a 204 with a 506 series, which won her top spot onthe Women's Honor Roll.

Standings so far this year:Won

1. Snap Shots 2 9 |2. Shutter Bugs 293. Lucky Strikes 23

Lost18J1925

Won Lost4. Keyliners 235. C-4's & Flash 216. Argusettes

252729^

High single game:High three game:High team game:High team series:

Bonnie Griffith,June Osborne,Shutter Bugs,Shutter Bugs,

2045137412051

NIGHT SHIFT LEAGUE

Standings so far this year:Won Lost

1. Short Five 42 102. Dixie Five 35 173. Strike Outs 25 27

Won Lost4. Niners 23£ 2 8 |5. Nutriliters 17^ 34 £6. Five Pins 13 19

I still have no report from night shift secretary on high games (actualpin fall).

A

0T.A.C,M,JE.F.

BM.L.

)oivli*Uf, ctfo+ta

MENAltKnightNowallRothfussWellman

Fraser.. .BillauAlchin

WOMENGriffithJ. RutledgeNiles

277. 259

246242235

. 234234232

204. 194

192

Argus Hunters

Bring Home the Bacon

(Above) Ed Olson, Punch Press,bagged this 12 5-pound spike horn at8:40 A.M. on the first day of theseason.

i

(Above) "Nudie" Schneider, Main-tenance, brought this baby back fromnear Manistee.

Bill Wetzel, Sr., Model Shop "theRobinhood of Argus,TT brought homethe bacon during deer season for thefourth time in five years of bow andarrow hunting.

This year Bill bagged a 130-pounddoe while hunting in Mackinac Coun-ty.

Page 10 ARGUS EYES December, 1956

ways onreminder

FOR w THE GIRLS!COFFEE BEANS. ..WITH LOVE. Centuries ago,brides in Turkey took no chances with their daily sup-ply of coffee. The turkish marriage ceremony in-cluded a vow by the groom that he would keep hiswife supplied with coffee beans. This was no smallvow since the normal coffee consumption was 20 cupsa day. TodayTs brides donTt include this stipulationin the wedding vows, 'tis true, but smart wives takeno chances with the quality of coffee they serve whenthey keep full-flavored Instant Chase & Sanborn al-

hand. No need for a postscript to wedding vows when the dailyof good coffee enjoyment makes this a habit to cherish.

WANT TO PROVE YOUR HEART'S IN THE RIGHTPLACE? During February, " A m e r i c a n Hea r tMonth, " show that you have a heart by planning card-party entertainment around the game of Hearts andasking your guests to contribute to the Heart Fund.While you and your friends are playing cards, you'llbe helping to battle our No. 1 killer, heart disease.Write your invitations on the faces of the 13 cards in the Heart's suit. Bythe way, if you've forgotten how to play Hearts, ask Playing Cards, 420 Lex-ington Avenue, New York 17, for free rules.

FOR A SUNDAY BRUNCH TO REMEMBER, servesausages cooked in ale, cheese souffle, popoversand marmalade. The beverage—ale in festivegoblets. Place 1-1/2 pounds link sausages in askillet. Cook over low heat until browned, turn-ing once or twice and pouring off the fat as itgathers. Add 1 cup ale, 1 bay leaf, 3 pepper-corns. Bring to boil, reduce heat, cover and

Thicken sauce with a smooth blend of 1 tablespoonsimmer 20 minutes,each flour and butter.

"LITTLE FURS" SATISFY the American woman'sdesire for the luxury of furs. The AmericanPeoples Encyclopedia Yearbook reports that about75 per cent of fur retail buying last year was forjackets, capes, stoles, scarves. What's just asinteresting is that more mink is sold than anyother fur. Second in popularity is Alaskan sealfollowed by beaver, Persian lamb and shearedraccoon.

until golden brown.

JAPANESE HAVE A WORD FOR SHRIMP-TEMPURA.Delectable seafood dipped in batter and deep-fat fried,light as a feather. Here's an Americanized version:Clean 2 lbs. uncooked shrimp and split down backs.Sift 1 cup flour and 1 tsp. salt together. Add 2 beateneggs and 1 cup milk, to make a thin batter. Heat1 pint cooking oil to 375 degrees, very hot, but notsmoking. Dip shrimp in batter and fry 3 minutes

Do not overcook. Makes 6 servings. Serve with chut-ney, prepared mustard or soy sauce.

THE RIGHT WEIGHT TO HELP YOU WATCH YOUR WEIGHT describes dura-able yet easy-to-ride middleweight bicycles now being produced by mostAmerican manufacturers. More and more women are taking up bicycle rid-ing as a healthy way to keep trim, and have fun at the same time. Themiddleweight bicycle combines sturdiness and rugged construction, typicallyAmerican made, yet has the lightness and speed of fragile racing-type bicy-cles. Some, such as the Detroit-built Evans bike, come in bright and vari-colored hues, just like today's automobiles.

Christmas Keepsake

The green bough on the mantel,The holly on the door,Hail a joyous ChristmasThe wond'rous eve before.

The pine tree in the parlor-Laden branches bent-Sets the mood for Santa'sFireside descent.

The stockings on the hearthside,The child who put them there,Await the magic morrow,—Christmas everywhere!

Speak of cherished childhood;Speak of Yuletide cheer.Let them live in pictures,A lasting souvenir.

—Jeanne Cole

Kiddie KornerI

The little man above who posesso nicely is Scott Bullis, age 4, sonof Russ Bullis, Standards.

Photo Coupon

Name

Dept.

No. of Prints

Black and white prints of anyphotos published in Argus Eyesmay be obtained by filling outthe coupon at right and taking itto the Personnel Services Of-fice. One photo will be free ofcharge. There will be a chargeof 7 cents for each additionalcopy.

December, 1956 ARGUS EYES Page 11

Merry Christmas

The above photo, taken mostly in fun, turned out so well that we thoughtwe'd pass it on to you as a Christmas card from Wilma Simmons and MaryBurris in the Employee Store.

Are You Psychic?You might be called "psychict! if

you score higher than the averageon these three simple tests you canmake with an ordinary deck of play-ing cards. This isnTt a card trick

and a high scoredoes not neces-

J^ / ^^ r ' * sarily mean thatyou should buy aturban and crys-tal ball and setup shop as a for-tune teller. It ismerely based onthe acknowledgedfact that one outof every five per-sons s e e m s tohave a subcon-scious ability toa t t a i n h i g h e rscores than theaverage.

To find out if you are the lucky"one in five, " get out a deck of cardsand try these three tests.

Test 1: Have a friend turn overa deck of cards one at a time with-in earshot but out of sight. As heturns a card, try to guess whetherit is red or black. You can get 26right by pure luck but if you aver-age 36 or more correct in severaltests, you are well above the aver-age.

Test 2: Again, using the samemethod, try calling off the denomi-

nation of the cards while disregard-ing the suits. There are 13 denomi-nations of Ace through King and theaverage person guesses four cor-rectly out of 52 tries. If, after sev-eral runs through a deck you get anaverage of seven or better, you'redoing exceptionally well.

Test 3: Now you've arrived atthe most difficult of the tests. Trynaming both the number and the suit(Queen of Hearts, Ten of Diamonds,Deuce of Clubs, etc.). If you'relucky, you will probably call one ortwo of them correctly. But if you're"psychic" as the saying goes youmight average even as many as fourcorrectly per run after several testruns. You are the unusual "one infive. "

This unique method of testing your-self against an average is taken froma colorful, 32-page illustrated book-let, "It's All in the Cards," justpublished and offered in exchange foran Ace of Spades from an old orused deck. The booklet also con-tains hitherto unknown facts aboutthe exciting history of cards, sev-eral simple card tricks, card gamesfor the whole family to enjoy, in-teresting Bridge variations and manylively anecdotes about cards. Toget your free copy send an Ace ofSpades to Playing Cards, 420 Lexing-ton Avenue, New York 17, New York.

Employees ParticipateIn Toastmasters

Several Argus employees partici-pate regularly in the activities ofvarious Toastmaster Clubs, organi-zations which help businessmen togain confidence by teaching them tospeak effectively both in conversa-tion and before groups.

One of these clubs, the Huron Val-ley Toastmasters, meets weekly inthe Argus Cafeteria. Bob Newcombof the Ford Motor Company is presi-dent of the group. Argusites BobCuny, Engineering, and Bill Court-right, Quality Control, are amongthe members.

At each weekly meeting each ofthe members gives a short extem-poraneous speech. Five regularspeakers are scheduled for eachmeeting and these five each giveplanned talks of about five minuteslength on various subjects. Thesetalks are evaluated by other mem-bers of the group.

Bob Cuny took the photos belowat a recent Toastmasters meeting.Professor Dins more, head of theSpeech Department at the Universityof Michigan, evaluated the speechesat this session. Moving pictureswere also taken of each speaker sothat he could "see himself speak. "

Published monthly for the employees ofArgus Cameras, Inc. and their families.

Editor - Millie Haynie

REPORTERS: Machine Shop - DOROTHY LIXEY, Cam-era Assembly - RUTH O'HARE, Purchasing - BETTYFORSYTH, Lens Processing - BETTY SHATTUCK,Maintenance - EMIL JOHNSON, Optical Assembly-Inspec-tion, JEAN FITZGERALD, Engineering - JIM MELDRUM,Standards - VIRGINIA BIRNEY, Production Planning -PATT DUCHARME, Tool Room - BILL FIKE, Shipping -HILDA WHITE, Accounting - BEULAH NEWMAN, Serv-ice - TOM KENTES, Suggestion Office - ART PARKER,J r . , Govt. Opt. Assembly - THRESSEL CONLEY, Sales- BONNIE GRIFFITH, State Street Warehouse - LIZCLAPHAM, Paint Shop - RON ARNST, Night Shift - ARTSELENT and LEO WIEDERHOFT.

Feature writers: Robert Lewis,Andy Argus, Don Crump, Art Parker, Jr.

Photoprinting: Jan Gala

A R G I S C A M E R A S , l i t .ANN ARBOR. MICHIGAN

Return Postage Guaranteed

otLe

Ann Arbor,

Sec 561, P. L. A R.

U. S. POSTAGEP A I D

Ann Arfcor, Michifen

Permit No. 59t

Our JfappleJt tyuletide Poem . . tVhy *bownthe Chimney, ?'"Twas the night before Christmas

when all through the houseNot a creature was stirring,

not even a mouse.... M

For well over 100 years the hap-py poem that begins thus has beenpart of just about every American'sChristmas—but its modest authornever dreamed or intended it so.

He was a shy, scholarly profes-sor, Clement C. Moore, in NewYork City, and he wrote the belovedlines in 1822 just to amuse his ownchildren on Christmas Eve. Theywere delighted, and so was a familyfriend, who sent it to the editor ofher home-town paper with no namesigned to it.

In the years that followed, manynewspapers reprinted the poem anon-ymously; it was not until 1837 thatthe author's name became known.In the 1850's the poem began appear-ing in school books. ProfessorMoore never sought or receivedroyalties.

The poem has been printed inmulti-millions of copies, translatedinto almost every language and intobraille.

An artist of a century ago drewa Saint Nick from Moore's descrip-tion—("His eyes, how they twinkled!His dimples, how merry.. . And thebeard on his chin was white as thesnow... ") and gave us a Santa Clausimage which has endured these gen-erations.

Une PoinAettia

Attracted by the beauty of a wildplant, Dr. Joel Poinsett, first U.S.Minister to Mexico generations ago,sent cuttings back to his South Caro-lina plantation where they thrivedvigorously and, eventually, gave allof us the familiar Christmas plantwhich perpetuates his name.

Your poinsettia may last until nextChristmas and even afterward, withcare. When the leaves begin to dry,cut off one-half the growth, put itin the basement, water it every fewweeks. Plant outside in June inpartial shade; bring inside in earlySeptember, keep at 65 degrees.

Why is Santa pictured as comingdown the chimney? One story goesback to pre-Christian Germany andHertha, goddess of the home. Atthe winter solstice, which is aboutthe time of Christmas, families kin-dled a fire of fir boughs inside theirhomes, and the goddess supposedlydescended through the smoke to bringthem good luck.

The legend carried over into oldEngland, where Santa was creditedwith coming down the chimney toclean it of soot so good luck couldcome in.

Sau —

In Denmark it's "Glaedelig Jul!";in Holland itfe "hartelijke Kerstgroe-ten!' in Finland it's "Hauskaa Jou-lua!"; in France it's "Joyeux Noel!";in Germany it's "Froehliche Weilh-nachten!"; in Italy it's "Bono Natale!'1,in Spain it's "Felices Pascuas!"; andin Portugal it's "Boas Festas!"—andit's "Merry Christmas!" howeveryou say it!