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Dec’13 Etisalat Video Store

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Dec’13

Etisalat Video Store

Video Store_Revenue

Month Sub_Rev Ren_Rev Total Rev % Growth

Oct'13 632 4,307 4,307 -

Nov'13 2,910 24,106 27,016 527%

Dec'13 13,437 84,734 98,171 263%

Visitors Trend

Month Unique Visitors Total Sub Request Add-ons Churn Total video

views

Oct'13

5,928

1,846

632

453

Nov'13

7,612

5,857

2,910

632

1,686

Dec'13 10,135

14,221

13,437

2,521

5,633

Page 4: Dec’13 Etisalat Video Store. Video Store_Revenue MonthSub_RevRen_RevTotal Rev% Growth Oct'13 632 4,307 - Nov'13 2,910 24,106 27,016527% Dec'13 13,437

04/21/23 4

Top 20 Devices

• Nokia contributes around 79% followed by Samsung 9% & IPhone 2%.• Below is the overall breakup of handset wise % contribution.

Month Nokia Samsung Others Blackberry IPHONEOct'13 65% 16% 11% 5% 3%Nov'13 82% 8% 6% 1% 3%Dec'13 79% 8% 8% 2% 3%

Page 5: Dec’13 Etisalat Video Store. Video Store_Revenue MonthSub_RevRen_RevTotal Rev% Growth Oct'13 632 4,307 - Nov'13 2,910 24,106 27,016527% Dec'13 13,437

04/21/23 5

• Top 10 categories contributes 68% of the total downloads• Out of top 10 sub categories 48% is of Arabic Content

Contr_Category/Sub Category – Dec’13

Sub CategoryTop 5 Sub Category Sum of VVS

Nancy Ajram Hits 633Bollywood Up comings 462

Amr Diab Hits 288MJ Pop Songs 210

Asala Classic Hits 201

CategoryTop 5 Category Sum of VVSTop Searches 1133

Bollywood World 817Arabic Music 498

King Of Pop - MJ 376Bollywood Movies 275

Page 6: Dec’13 Etisalat Video Store. Video Store_Revenue MonthSub_RevRen_RevTotal Rev% Growth Oct'13 632 4,307 - Nov'13 2,910 24,106 27,016527% Dec'13 13,437

Top 20 Content Consumed – Dec’13

04/21/23 6

Sr.No Title VVS

1 Gunday - Teaser 225

2 MJ - Another Part Of Me 118

3 JTHJ - Nahi Yaar Akira 107

4 Nancy Ajram - Ana Masry 95

5 Amr Diab- Ya Omrena 92

6 Nancy Ajram - Ya Kethar 67

7 Shraddha Kapoor's GTPM look REVEALED 59

8 Dhoom 3' Promotions 57

9 DDLJ - Jab Kisi Se Pyar 57

10 Nancy Ajram - Eftah Albak - Live 56

11 Usher featuring Pitbull - DJ Got Us Fall in In Love 54

12 Gori Tere Pyaar Mein - Naina 52

13 Nancy Ajram - Moshtaa Leik 52

14 Nancy Ajram - Wahshany Ya Masr 49

15 Do Raaste - Chhup Gaye Sare Nazare 49

16 MJ - They Don't Care About Us 45

17 First Look Launch of Gori Tere Pyaar Mein 44

18 One Direction - What Makes You Beautiful 43

19 Will Katrina Celebrate Christmas With Kapoors 42

20 Michael Jackson - Thriller 42

Page 7: Dec’13 Etisalat Video Store. Video Store_Revenue MonthSub_RevRen_RevTotal Rev% Growth Oct'13 632 4,307 - Nov'13 2,910 24,106 27,016527% Dec'13 13,437

Initiatives - January’13

•Marquee feature to be added on Video Store portal at top & bottom.

•Landing page to be implemented to increase new acquisition

•Top Up feature to be initiated for users to increase user consumptions.

• To increase ad campaign spent for more acquisition.

• To explore a new AED 2 price point for higher ARPU.

04/21/23 7

Page 8: Dec’13 Etisalat Video Store. Video Store_Revenue MonthSub_RevRen_RevTotal Rev% Growth Oct'13 632 4,307 - Nov'13 2,910 24,106 27,016527% Dec'13 13,437

Thank You

804/21/23

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