deborah hudson - social media in the finance sector today
DESCRIPTION
How Zurich Financial Services Group is leveraging Social Media to enable a globally engaged organization. Deborah Hudson - Global Head of Internal Communications, Zurich Financial Services GroupTRANSCRIPT
Corporate Communications
Enabling a Globally Engaged Organization with Social Media
Deborah HudsonGlobal Head of Internal CommunicationsZurich Financial Services
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Deborah Hudson Global Head of Internal Communications10/21/2009
Zurich’s model of the employee engagement journey
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Deborah Hudson Global Head of Internal Communications10/21/2009
Leading during an ongoing crisis
Maintaining individual and company performanceCommunicate, communicate, communicateOpportunity, urgency, confidence
DJIA 30 FTSE 100 Zurich
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Deborah Hudson Global Head of Internal Communications10/21/2009
Leadership is driving engagement
“People can deal with change but they can’t deal with uncertainty”.
CEO Jim Schiro - March 2009
Urgency: go on the offensiveOpportunity
Democratize information flowsPush management outside comfort zone to learn new ways to communicate
Face-to-face experience the best tool Employees need to also feel the confidence
– 24th straight quarter of profitability
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Deborah Hudson Global Head of Internal Communications10/21/2009
Face to face … plus
Traditional channels Global roadshow with All Employee Meeting in Zurich, SwitzerlandAll employee email - “Extraordinary times call for extraordinary measures…”
New/social media – YouTube posting – immediacy, authenticity – think, feel, do
CEO Blog
“…a new less formal way of communicating, but unusual
times demand unusual actions, and if today's
market environment isn't unusual than I'm not sure
what is.”
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Deborah Hudson Global Head of Internal Communications10/21/2009
Face to face … plus
June Leadership team meetingTop 100 managers More good news: AIG acquisition in the US
Collaboration onlineBlogs, profiles, communitiesVideo & image galleries
September ‘Customer Celebration Month’Global/localDrive customer centricity up the engagement framework with events, video contest, blogs, news gallery, quizzes
The C.E.O. Now Appearing on YouTubeMay 10, 2009
Enhance Your Brand with VideoJune 9, 2009
Media recognition
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Deborah Hudson Global Head of Internal Communications10/21/2009
Measuring success in an interim phase…
March Roadshow and CEO blog launchOver 1,400 unique visits to the CEO blog in the first few weeks after launching Over 2,000 views of Schiro’s YouTube video on the first day available
June Leadership Team meetingIn 2 days, each of 4 main blogs was visited by at least 1,900 people -- Customer Centricity blog - 3,100 views
19 blogs created57 videos were recorded, gallery visited 6,700 times in first two days
September - Customer Celebration MonthBlog visits – 2,334 unique visitsLeading Edge site (videos, pictures, stories…) – close to 14,000 unique visitsVideo contest