Deborah Hudson REAL ESTATE PROFESSIONAL

ACTIVE NC BROKER’S LICENSE # 277340 704-390-8888 Profile

Insightful business analyst with success identifying new customers and markets for business growth Creative strategist who converts business intelligence into higher sales and product loyalty Seasoned, forward-thinking customer relationship manager Fluent in Mac and PC office, presentation, and publication software and mobile applications Works easily with senior management and peers across corporate divisions Geared to handle multiple time-sensitive projects and competing priorities Energetic problem solver and friendly collaborator Education Virginia Commonwealth University Bachelor of Science, Mass Communications

Superior School of Real Estate 75-Hour Pre-Licensing Course Three 30-Hour Post-Licensing Courses Ongoing annual continuing education Berkshire Hathaway HomeServices Carolinas Realty Broker, Realtor®

Active in the Charlotte Regional Realtors Association, National Association of Realtors, and licensed broker in state of North Carolina. Provide consulting and agency to buyers and sellers on market sales data and pricing, home renovation and staging, inspections, contract and negotiation process, due diligence, inspections, legal property transfer, and building home equity. Develop targeted mail, email and social media campaigns to strengthen existing relationships and attract new prospects. Manage customer relationships with personalized measurable communication. Pursue ongoing professional education in business ethics, contract and negotiation process, and market trends in consumer demands. Since September 2013. Hudson Communications, LLC President and Owner Writer, editor and communication strategist. Developed strategic marketing and communication plans, helping clients reach their business growth goals. Analyzed industry competition and relevant market forces to position client as leader in marketplace. Identified and articulated unique client strengths and core brand. Developed and managed consistent messaging for all marketing channels. Directed brand application in both external and internal communications. Writer and concept director for web, sales and marketing literature, e-newsletters, training presentations and strategic plans. April 2009-September 2013.

Deborah Hudson REAL ESTATE PROFESSIONAL (Cont’d) Commonwealth of Virginia Marketing Manager Managed business development for the following state government initiatives over eight years. eVA, Virginia’s online government purchasing system, with over 40,000 buyers and sellers: www.eva.virginia.gov Selling to the Commonwealth, a training program for business owners interested in selling goods and services to state government Virginia Women’s Business Enterprise (WBE) Certification program, an initiative to identify majority woman-owned businesses and promote their inclusion in public sector contracting Virginia Small Business Development Center (VSBDC) program, a statewide entrepreneurship training initiative comprised of 29 walk-in counseling centers, structured in partnerships with local economic developers, community colleges, and chambers of commerce. Used surveys to identify weaknesses in programs with low user enrollment. Investigated other established programs around the US and isolated disconnections between Virginia program goals and previous implementation efforts. Developed cooperation between state programs and local and federal initiatives with parallel goals. To boost visibility and convey benefits of each initiative, designed user-friendly live, web-based training programs, driving participation significantly higher statewide. Implemented statewide speaker’s bureau, and user feedback mechanisms, to boost user engagement and program viability over time. Creator, designer, writer and editor for all marketing, training materials, and speaking presentations. October 2001-April 2009. Rightminds Senior Account Manager

Managed and strengthened client relationships, developing strategic plans and implementing campaigns designed to grow client’s customer base. Primary customer-service liaison for transit, energy and entertainment accounts. Collaborated with creative teams to deliver strategic ad campaigns, integrating research, branding, public relations, websites and traditional media. Managed client communication governing objectives, budgets and critical deadlines, project updates, issues and feedback. Worked in end-to-end digital environment including digital photography, art prep and secure client communication via web portal. June 1998-June 2001. Spencer Printing Account Executive Developed new client relationships and broke into untapped ad agency market, selling service of commercial printing for collateral, direct mail and marketing materials. Responsible for sales, customer service and managing critical print manufacturing issues. Developed new business through market research, referrals, networking, and cold calls. Maintained client satisfaction through responsiveness, and skillful management of competing production schedules. Provided clients technical direction on newly-emerging computer-based design, digital file preparation and evolving production issues as press rooms moved from traditional manufacturing to digital technology. September 1996-June 1998.