dealer eprocess brochure

dealereprocess.comdealereprocess.com2 3Contact Sales: 877-551-2555 Contact Sales: 877-551-2555


DEALERSHIP WEBSITES

RESPONSIVE WEBSITES Your customers shop on a multitude of devices. A website from Dealer E-Process goes beyond the typical responsive site by offering Responsive websites with server side elements (RESS). Simply put, we deliver a graphical user experience that is optimized for any desktop or mobile device.

SPANISH WEBSITES We’ve created a complete, fully translated Spanish platform. All vehicle information, down to the specs, and testimonials, are translated in the platform (not using Google Translate).The URL and meta data is fully translated as well to provide a comprehensive Spanish website design.

Dealers who operate in markets with high percentages of Spanish speaking residents need a fully compliant Spanish language solution. Many previous attempts at Spanish website platforms, by other website companies, have been underwhelming. In many cases, the Spanish was poorly translated and the cultural changes in website design were never addressed. Dealer E-Process has finally made a full Spanish language platform with a truly authentic look and feel.

In addition to Spanish language websites, Dealer E-Process offers integrated Google AdWords/Bing campaigns in Spanish. The combination of in-language advertising and Spanish content pages makes for a great marketing success story.

MANAGING YOUR WEBSITE. WE MAKE IT EASY! You need a website with the highest conversion on both desktop and mobile devices. You demand transparency into every number and every penny spent, with accountability at the individual vehicle level. You want the best support in the industry at no extra cost, while guaranteeing ultimate flexibility. You demand the best, and Dealer E-Process delivers the best.

EASY SITE NAVIGATION

SITE SEARCH Customers utilize Google to find the

information they are searching for. “Site

Search” allows customers to search a

dealer’s website in the same fashion. As a

customer types into the search bar, real time

search results appear showing available

inventory, testimonials, coupons, pages, and

videos that match the search query. This

functionality is exclusive to the

Dealer E-Process platform –

and customers love it!

MEGA MENUS The best possible website

navigation is the key to a dealer’s

conversion rate. SEO value is

greatly increased when Google

connects your most important

content to the menu of your website.

Mega Menus provide the ultimate

navigation advancement for

optimized, heavy-content websites.

Mega Menus allow for massive

amounts of content while providing

a quicker connection to inventory,

coupons, videos, shopping tools,

and research information.


VEHICLE SHOPPING JUST GOT EASIER! VEHICLE SHOPPING JUST GOT EASIER!

THE MOST ADVANCED VDP The vast majority of shoppers that purchase a vehicle

after visiting the dealer’s website do so after examining

the Vehicle Details Page (VDP). The VDP is the most

important page on a dealer’s website. No other VDP

includes more info about the vehicle the customer is

researching.

• Largest Photo Size in the Industry

• eAutoPayments

• Vehicle Details & Installed Options

• eAuto Appraise

• 8 Customizable Pricing Fields

• Used Vehicle Original MSRP Data

• Vehicle Inventory Videos

• 360 Degree Interior and Exterior Views

• Vehicle Owner Manuals

• Vehicle Brochures

• NHTSA Safety Crash Test Ratings

• Vehicle Green Scores

• Vehicle Awards & Accolades

• Vehicle Window Stickers

• Customized Thank You Pages

• Automated Incentives and Specials Program

• Similar Vehicles

• Customer Testimonials

• Dynamic Call Tracking on New and Used

PRICE DROP ALERTS Customers want the car buying experience to be

easy, and nothing makes car shopping easier for your

customers than our real-time price drop alerts. If a

customer is interested in a car on your site, they can

sign up to receive email alerts whenever the price

lowers on that vehicle, or if the vehicle is sold. This

simplifies the process for the customer, and generates

more leads for YOU in the process. It’s a win-win!

SEARCH RESULTS PAGE Engage your customers with an SRP page designed for today’s online shopper. Giving

the consumer the ability to view all photos for each vehicle right from the SRP allows your

consumer to shop your inventory with ease. Once they find their vehicle of interest, we

deliver a custom pricing display, as well as Calls to Action, which drive higher conversions.

• Highest converting page of the website

• SRP vs VDP reporting

• Largest photo size

• View ALL photos from SRP

SRP

VDP


YOUR WEBSITE DELIVERS A “PERSONALIZED” EXPERIENCE... HERE’S HOW

SEARCHWith Personalization, the DEP Smart

Search bar gets even smarter,

prompting each customer to continue

researching the vehicles they’ve

shown the most interest in.

HOMEPAGE BANNERSThe marketing banners on your

homepage are your largest assets.

The personalization engine makes

sure that the large, vibrant messaging

each customer sees is custom tailored

to their needs and interests.

MODEL SCROLLERLet the personalization engine customize

your website model scroller to give the

customer quick, one-click access to the

models they’ve viewed on your site.This

leads to quicker site navigation, and

happier customers.

CHATThe DEP Chat has always been great at

starting conversations with customers,

but with personalization, it now becomes

a chat system that can actually

CONTINUE the conversation. The chat

box will be filled with information and

“prompts” regarding specific vehicles

each customer has shown interest in.

This not only generates more chats, but

higher quality leads, too!

CUSTOM VIDEOSThe Personalization engine turns your

homepage into a video gallery of all

the vehicles the customer is currently

shopping. Giving them quick access to

the vehicle info their most interested in.

This speeds up the research process,

which shortens the buying cycle, which

means you get paid quicker!

SERVICEThrough the CAROI system, we know

which website visitors have purchased

vehicles from you. If the personalization

engine detects that a person who

recently bought a car is on your site, all

of the homepage content will be swapped

to focus on service offerings.

Every customer is different. They shop differently, are interested in different vehicles, etc. So, does it make

sense to show every customer the exact same content on your website? Of course not, and with our new

personalization system, your website can evolve WITH the customer as they go through their own path to

purchase. As they view more and more vehicles on your website, your site’s features and functionality will

actually CHANGE to match their search, immediately giving them the most relevant content any time they

return to your site. See the image below to see how your website will evolve with your individual customers.


WHO IS VISITING YOUR WEBSITE? MANAGING YOUR WEBSITE

INCREASE CUSTOMER CONNECTIVITY RATES 500%iSPY Imagine knowing every move a customer makes on your website. Dealer E-Process’ iSPY is a

REAL-TIME digital magnifying glass, identifying customers’ vehicle interests and activity. iSPY

sends alerts to your CRM the moment customers are navigating your website, giving you the

perfect opportunity to make your connection. iSPY has helped our dealers increase customer

connectivity rates 500% versus your ordinary BDC process.

Dealers like you are looking for a platform that guarantees compliance, while allowing you to stand out from the

competition. With a plethora of site editing tools, the Dealer E-Process platform assures the ultimate in flexibility

for handling day-to-day functions of your website. Our content management system is easy to understand and

easy for anyone on your team to use. Increased control is now firmly in your hands, with the introduction of

our new VDP Editor, which allows you to totally “customize” the look and functionality of your VDP pages. Our

new “Pricing Manager” allows you to design a pricing module for your vehicles that matches the way you like to

market your vehicles.

TAKE CONTROL OF YOUR SITE

WEBSITE GRADER Is your website being utilized to its full

potential? Each Dealer E-Process website

features a built in Website Grader. This

tool uses a proprietary algorithm that lets

you know what areas of your website need

attention and what opportunities you may

be missing!


MORE THAN JUST CHATTER

DEALER MANAGED CHAT Dealerships will have the ability to log in to the

industry’s best user interface, via desktop computer

or mobile app, and manage live chats by

department initiated from a customer requesting

help on the website.

HYBRID CHAT Some dealerships like to perform their own chat,

and we like that. But, most dealers aren’t available

24/7. We can be your backup when your team is

not available! Your dealership will have the ability to

watch chats happen in real time while also having

the ability to “jump in” and take over the chat from

Dealer E-Process trained live chat agents. This style

of chat allows the dealership to have the best of both

worlds, with 24/7 live chat coverage.

TEXTINGText messaging is quickly becoming the preferred

method of communication. Giving customers the

ability to speak with your dealership via Text is a

great way to enhance your consumer’s website

experience, as well as increase conversion!

eAutoAppraise How much is my trade-in worth? Powered

by NADA Guides and CreditMiner, customers

will not only know what their car is worth, but

they will also get pre-approved in REAL TIME

with a firm offer of credit via the industry’s

top credit bureaus: TransUnion, Equifax,

Experian. This one of a kind tool gives

dealers the ultimate control over the value

offer for any vehicle, connects to new vehicle

incentives & special programs, displays live

dealer inventory matches, and gives the

consumer the ability to upload pictures

or videos of their trade-in. 100% responsive

web design with full reporting.

TOOLS THAT MOTIVATE YOUR BUYER

eAUTOPAYMENTS Customers are looking for transparency and we have

the tool that makes this possible, eAutopayments. Don’t

lose a lead or a sale because your website’s payment

calculator can only compute a best guess. Consumers

are able to generate the most accurate monthly

payment estimates with our state-of-the-art,

online payment calculator.

The programs presented through your website are

chosen and powered by you. Via your website, you can

deliver side-by-side, vehicle-specific 1st pencil loan/lease

payment calculations based on actual finance program

data. Present real APR, residuals and incentives for

VIN-specific new and used vehicles while taking into

account the customer’s credit score! Include reserve and

rate mark-ups in the monthly payment, as well as the

consumer’s down payment amount, term and trade value.

Customers can get pre-approved via CreditMiner.


DEALER WATCH CREDITMINER

CreditMiner CreditMiner is the automotive industry’s only

Real-Time pre-screen provider, giving dealers

access to TransUnion, Experian, and Equifax

bureau data. Its proprietary BASIS2 software

platform provides the industry with permissible

bureau data such as up to 5 auto loan summaries,

current payment data, auto loan balances,

cosigner participation, and revolving debt

data. CreditMiner gives its dealers a true credit

snapshot of its prospect allowing dealers to match

the right car, to the right customer, with the right

financing every time.

Virtual Service Advisor Many times, shoppers search a dealership’s service pages but do not schedule an appointment. Consumers

are reluctant to schedule a service online because there is a lack of price transparency, and they do not want

to schedule a service without knowing what fees they are committing to. The Virtual Service Advisor guides

shoppers through the process and explains what prices correspond to the recommended services.

The software can also list other recommendations the dealer would like to suggest to their customers. The

Virtual Service Advisor up sells the customer based on the age and mileage of their vehicle and shows the

packages directly from the OEM guidelines.

• Competitor Monitoring

• Review Monitoring/ Management

• Social Media Monitoring

• Local SEO Tracking

• Media Management

• Reviews Automatically Pushed to a Dealer’s site

With Dealer Watch, you now have reviews

from all major review sites brought together in

once place for you to monitor as well as post

automatically directly on your website.


CAROI MARKETING SERVICES CAROI REPORTING

DMS INTEGRATION With the CAROI system, we are able to link all of your paid search efforts to your

DMS, giving us the ability to match how many of your digital marketing leads actually

resulted in car sales. This is game-changing technology because we’re now able to

make sure that you only spend money on the traffic sources that actually generate

revenue. Stop throwing money into the dark and hoping it finds actual buyers, and

start measuring your marketing value with CAROI.

PAID SEARCH

Target your competition, dominate your area, and protect your brand with our

Custom PPC/SEM Search Campaigns. Using your dealership’s unique selling

proposition, we will create an ad campaign that targets real car buyers in your area,

and force them to visit your showroom before anyone else’s! Our advanced

geo-targeting also allows us to not only dominate your home base, but gives you

the option to spread your influence to areas where you can gain more market share.

These campaigns are a crucial part of a strong marketing plan, and will allow you to

remain in front of the competition no matter where the customer’s searching!

DYNAMIC INVENTORY CAMPAIGNS

Let us turn your own vehicle inventory into an unstoppable force of inventory-

specific ads! Our proprietary dynamic inventory-based advertising system syncs up

flawlessly with your inventory database, and generates ads for each specific vehicle

on your lot. That means the ad served is the ad that fits their needs, which reduces

the frequency of unwanted and unqualified clicks. This keeps your SEM costs down

and your conversion rates up, and sets us apart from other SEM vendors.

DYNAMIC VDP REMARKETING

When shoppers see an ad that is 100% relevant to their needs, they

are far more likely to engage with it than an ad that doesn’t speak to

them. This is where VDP Remarketing really shines! Our inventory

based remarketing allows you to follow customers around the internet

with images of the exact cars they browsed on your website. A click on

one of these ads will direct a shopper right back to the VDP they were

initially interested in; increasing VDP views and conversion.

REMARKETING Look BIG to every shopper who visits your website. We will create and

serve ads that will follow your prospects around the web after they visit your

site, displaying an engaging message designed to draw them back to you.

Remarketing is one of the most cost-effective ways to spread brand awareness

amongst your target market and stay on the customer’s mind throughout every

stage of the car buying process.

DISPLAY ADVERTISING Whether you want a campaign designed for dealership branding, or something

event-driven or model specific, we can do it. We’ll design and place a

targeted digital ad on hundreds of websites. And unlike traditional media, your

prospects are only a click away from visiting you. You will find this to be a more

cost-effective way of advertising, with a proven ROI.

YOUTUBE PRE-ROLL Video is king. If you want to rule the digital world, or at least the part that

affects car shoppers in your geographic area, then our video pre-roll placement

strategies can provide the boost you are looking for. And if they click ‘skip’, it’s

free!

CUSTOM CONTENT

With Custom SEO Content Writing, you can OWN the first page of Google.

With custom content articles written only for your website, you’ll be able to

outrank your competitors on the search terms you need to dominate. This way

you get the maximum amount of exposure to qualified customers…and your

competition won’t be able to do anything about it!

WEBSITE BANNER SLIDES

Impact your website visitors with instant offers and incredible graphics.

We offer a monthly service that keeps your homepage looking great

and puts your best offers where your prospects can see them the

instant they visit your website.

Big Dog Deals!


A RESPONSIVE, DEDICATED TEAM Dealer E-Process is not just another website vendor. When we take the reigns of your website, we become

your partner. What good is a responsive website if you don’t have a “responsive” support team standing

behind it? We provide our dealers with high-level support, including providing you with a dedicated Account

Executive, ensuring easy interaction with our team.

ADVANCED REPORTING We know it can be challenging to connect the metrics behind

a website and equate that to vehicle sales, so we do it for

you. One login onto a site built by Dealer E-Process will

provide you the answers to your Google Analytics, Search

Engine Marketing, VDP reporting, lead counts and conversion

rates by device type. Our unique Website Grader utilizes an

algorithm based on industry best practices to inform you of

everything that is going right on your website at all times, and

alerts you to areas that need attention. When the lights are

green, everything’s a go! That’s making it easy.

CAROI REPORTING ADVANCE DIAGNOSTICS FOR YOUR WEBSITE

SUPERSALE SPECIALS PAGES

How many times have you clicked on your own specials page, only to find that there was

nothing showing up? Now you can enlist our help to graphically display your best monthly

offers in one easy-to-find page from your pull-down menu. And we do all the hard work!

SERVICE PAGE MAINTENANCE

Your customers want coupons and they want them now! We offer a turnkey service

that keeps your service & parts coupon page offers fresh and appropriate for the

season/time-of-year. And they look good on mobile, as well!

PARTNERSHIPS Google: Our partnership with Google has given us the opportunity to expand our platform

in ways that truly benefit our clients and keep them ahead of the game. Through this

partnership, we gain access to systems and services that give us the ability to make

our clients’ accounts reach their highest potentials. Whether it’s working with Google to

beta test a great new ad feature, or simply working through our partnership channels to

expedite account changes and upgrades, working directly with Google helps us maintain

the highest level of quality for our clients, and achieve ever greater ROIs!

Yahoo: Our partnership with Yahoo/Bing is one that will give our clients access to an

extremely cost effective, and often overlooked, marketing outlet. Customers on Yahoo/

Bing are not only more affluent and have overall higher incomes, but can often times be

reached more effectively than through other marketing media. This Yahoo/Bing partnership

is another tool in our arsenal that we can use to effectively spread out our clients’ budgets

to make sure that the optimal mix of ad spend is constantly being achieved.

CRAIGSLIST POSTING Take advantage of our Craigslist Ad Posting Service and you’ll be rewarded with

a consistent flow of high-quality leads, achieved by effective marketing strategies

and quick, accurate updates. We take care of everything! Feed management, daily

posting, daily pricing updates, daily removal of sold vehicles, compliance & more!

And our branded photo/layover ads will make sure your internet vehicle listings

have a clear call-to-action message everywhere they appear.

dealereprocess.com 877-551-2555

dealer eprocess brochure

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