ddba8511 wks2 3-group_a_05-14-2016 ver final
TRANSCRIPT
DDBA-8512-1
Seminar in IT Innovation Weeks 2-3, Group A
Classical versus Modern.
The Transition from Multi-Tasking to Multi-
Selves Robert Brown
May 14th, 2016
Innovation Information Technology (IIT)
• Mega Innovation Trends for DBA IT Professionals in the
21st
• Artificial Intelligence for ERP Business Management
• Brain Science for Supply Chains. Brain Overload.
• Virtual Selves, Employees, Corporate System Personalities
• Virtual Self (The “after-life”). ( Who owns you when you
leave your employer?)
• Predictive Forecasting of Demand
• Self Organizing Systems-Network Suppliers
• IBM Watson, Apple SIRI, Microsoft Cortana
• AI Enterprise Resource Planners (A necessary revolution.)
Team A Week 2-3 Robert Brown2
Literature Synthesis: Weeks 2-3
3 Team A Week 2-3 Robert Brown
• Literature Synthesis Overview
• Competitive Advantage Provided by Information
Advantage (CAPITA)
– One Third of Business Capital Expenditures are
Computer and Software Resources.
– Primary Efficiency, Support Activity, Resource
Management, Acquisition, Threat, Preemptive and
Synergy.
Literature Synthesis: Weeks 2-3
4 Team A Week 2-3 Robert Brown
• Transitioning to the Internet or Digital Economy.
• Firms should create a new paradigm to work with customers, suppliers and business partners.
• Online Information Capabilities (OIC)
• Theory of Resource Based View (RBV) applied to IT.
• RBV, Treat Employee (Certain)IT Resources and Knowledge as Rare and Valuable. (Hurray!)
• IT Resources allow you to detect and respond to market changes.
Literature Synthesis: Weeks 2-3
5 Team A Week 2-3 Robert Brown
• IT Investment can lead to intensification of competition by companies
who heavily invest in capital IT spending.
• IT and especially ERP systems since the 1990’s have created am
environment for business consolidation, market turbulence and
increased performance.
• Evolutionary Pressures from IT systems, only the best performers will
survive.
• “Arms Race” Mentality in IT Systems.
• Deploy a consistent platform. Not a jumble of systems.
• Innovate better business methods. Think Lean IT.
• Propagate the IT innovation model throughout the company.
• We are in the era of Hyper Competition.
Literature Synthesis: Weeks 2-3
6 Team A Week 2-3 Robert Brown
• Consensus on the strategic value of IT is still
being debated after 20 years.
• Study looks at two conceptual models.
(Resource Based versus Contingency)
• Linear and Non-Linear
• Investments in growth-orientated applications
were directly responsible for a firm’s revenue
growth.
Literature Synthesis: Weeks 2-3
7 Team A Week 2-3 Robert Brown
• Sustainable Competitive Advantage.
• Response Lag Driver
• Organizational Learning
• Asset Stock Accumulation Process
• IT protects and creates barriers against
market erosion.
• Develop Knowledge Launch Capabilities.
Literature Gaps: Weeks 2-3
•8 Team A Week 2-3 Robert Brown
• Implications of Findings; Areas For Further Research (IT Knowledge Expensive, Hard
to Find, Expensive to Keep).
As Doctors of Business we need to always focus on the business and how It can support that business.
IT Managers with no IT knowledge is like a person being a medical manager, instead of medical doctor.
DBA IT we need to be doctors of IT for Business that need help or those customers that have “sick”
systems.
“Sick Systems” are usually ERP systems that were poorly implemented and are causing the human
employees to work more to sustain the computer system versus the underlying core business processes.
IT Scholars, Managers or Doctors need some hard II skills, certifications, ERP installation experience.
Artificial Intelligence, Virtual Persons, Multiple-Entities (ME), Beyond Virtual Reality.
ERP Systems are installed usually by teams that have a no to a very poor understanding of a business.
Intelligent Inventory Control and AI Based Demand forecasting will be a critical capability for all
businesses to survive the uncertainty of the 21st century.
Crisis of Confidence in ERP systems, Implementation Teams, Over Promised, Over-priced, Under-
Performing.
Artificial Employees, Virtual Business, Virtual Currencies, Virtual Inventories and Game/Role Playing.
Artificial Intelligence ERP
9 Team A Week 2-3 Robert Brown
• ERP SYSTEMS
• Complexity to learn.
• Expensive to maintain.
• Employee Expectation after Training
• Many different ERP systems in any supply chain
• Humans have to “bridge the gap” between systems
• Proliferation of ERP systems and ERP specialists.
Original Research Topic – Artificial Intelligence
ERP Integration
10 Team A Week 2-3 Robert Brown
• IBM Watson, Virtual Employees, AI taking control of ERP
– Are ERP system becoming too complicated for humans to control with AI help?
• Automation, Auto-reports, Auto-forecasting, automation of all routine,
repetitive, rote activities to AI. (Start here).
• ERP systems are very demanding systems to maintain. (Create training
videos, constant automation of systems. Bottom up approach.
• AI should be viewed as creating a virtual employee or Virtual Self.
• From Multi-Tasking to “Multi-Selfing”. You need more than one of you
to do “your” job. When you leave at 5:00 PM what can the computer do
overnight? Avoid Cognitive Overload. Brain stress.
• SAP “Experts” are one area of SAP only.
• ERP systems are vast systems created by hundreds of programmers.
Difficult to learn an entire system let only multiple interconnected
systems.
Original Research Topic – Artificial Intelligence
ERP Integration
11 Team A Week 2-3 Robert Brown
• Hypothesis and Assertions
• ERP Systems are becoming to vast and complex
to have human beings in complete control.
• Assertions
• ERP systems need AI and Expert System interfaces.
• The lose of a key person who runs an ERP could cause
heavily financial damage to a firm.
• Human brains being taxed to handle ERP business
support.
Original Research Topic – Artificial Intelligence
ERP Integration
12 Team A Week 2-3 Robert Brown
• Theoretical Working Model.
• Using IBM’s Watson, an ERP Independent Management
system could be designed to create supplier fulfillment
orders based on the Material Resource Planner (MRP)
and Material Production Schedule (MPS) output of the
entire supply chain end customer to end supplier.
• Capacity Requirement Planning (CRP)
• Targeted MRP runs that calculates an entire supply chain
ERP data set, is the goal for AI driven ERP.
Original Research Topic – Artificial Intelligence
ERP Integration
13 Team A Week 2-3 Robert Brown
• Data Collection Strategy
• IBM Watson Online Laboratory.
• IBM SPSS providing forecast data.
• Microsoft Dynamics AX test ERP platform.
• Microsoft Cortana integration to MS DAX.
• Spice works Monitoring Critical Suppliers
Systems Health.
• Survey Monkey, provide feedback on predictions
Artificial Intelligence ERP Integration
Figure 1.1. Learning Supply Chain and Protection of Innovation. Preventing
Exploitation of Logistics Members. (Parker, Zsidisin, Ragatz, 2008).
•13 Team A Week 2-3 Robert Brown
Innovation
IBM Watson Manages ERP for Business
Virtual Employee
AI and Human Learning
Organization.
Building your Virtual 24/7
Work Selves.
Reduce burn out and
human error. Reduce Deep Water Horizon
type Disasters.
Sustainable -Virtual
Employees
Threats-IT causing
Human Brain Overload
Environmental-Human
Innovation as a value
Challenges-Employees
become more capable than the leadership
teams.
ERP as a Personality
AI to AI Smart Supply Chains
Virtual Employees
AI to AI Forecasting Social Media
AI ERP Networks
communicating real time.
AI ERP Supply Chain
Innovation
AI Predictive Forecasting
AI: ERP Integration
•14 Team A Week 2-3 Robert Brown
• ERP must harness the mental capacity of the business
• Under AI Control
• ERP systems must produce predictive forecasting reports.
• Virtual Reality Warehouses
• Making virtual you work for you 24/7.
• Virtual Businesses
• Virtual Inventory
• Virtual Warehousing
• Time Travel Inventory.
• Drones and Robots
• Virtual Employees. Artificial Intelligence Systems inter communicating.
• Virtual Employees.
• Virtual Business.
Artificial Intelligence
Virtual Employees
ERP-The Personality
of the Business
ERP System
Annotated Bibliography #1 View Speaker Notes.
16 Team A Week 2-3 Robert Brown
BARALDI, E. (2009). User-Related Complexity Dimensions of Complex
Products and Systems (CoPS):: A Case of Implementing an ERP
System. International Journal of Innovation Management, 13(1), 19-45.
Annotated Bibliography # 2 View Speaker Notes
17 Team A Week 2-3 Robert Brown
APA Reference
Essig, M., Glas, A. H., & Gutsmiedl, J. (2015). Procurement of a supply information system.
Journal of Enterprise Information Management, 28(3), 377-399. doi:10.1108/JEIM-01-2014-0008
Annotated Bibliography # 3 View Speaker Notes
18 Team A Week 2-3 Robert Brown
Freeze, R. D., & Schmidt, P. J. (2015). To Use or Not to Use--ERP Resistance Is the Question:
The Roles of Tacit Knowledge and Complexity. Decision Sciences Journal of Innovative
Education, 13(2), 247-272. doi: http://dx.doi.org/10.1111/dsji.12059
Annotated Bibliography # 4 View Speaker Notes
19 Team A Week 2-3 Robert Brown
APA Reference
Gang, X., XiSong, D., XiWei, L., & Nyberg, T. R. (2012). Real-time Manufacturing Integration
And Intelligence Solution: Case Study in Global Chemical Company. Journal of
Software (1796217X), 7(8), 1727-1737. doi:10.4304/jsw.7.8.1727-1737
Annotated Bibliography # 5 View Speaker Notes
20 Team A Week 2-3 Robert Brown
APA Reference
Goertzel, T. (2014). The path to more general artificial intelligence. Journal of Experimental &
Theoretical Artificial Intelligence, 26(3), 343-354. doi:10.1080/0952813X.2014.895106
Annotated Bibliography # 6 View Speaker Notes
21 Team A Week 2-3 Robert Brown
APA Reference
Kayser, V., Goluchowicz, K., & Bierwisch, A. (2014). Text Mining for Technology Road
Mapping -- The Strategic Value of Information. International Journal of Innovation
Management, 18(3), 1–23. http://doi.org/10.1142/S1363919614400040
Annotated Bibliography # 7 View Speaker Notes
22 Team A Week 2-3 Robert Brown
APA Reference
Roberts, N., & Grover, V. (2012). Leveraging Information Technology Infrastructure to
Facilitate a Firm's Customer Agility and Competitive Activity: An Empirical
Investigation. Journal of Management Information Systems, 28(4), 231-270. doi: 10.1287/isre.1070.0148
Annotated Bibliography # 8 View Speaker Notes
23 Team A Week 2-3 Robert Brown
APA Reference
Shepherd, C. (2006). Constructing enterprise resource planning: A thoroughgoing interpretivist
Perspective on technological change. Journal of Occupational and Organizational
Psychology, 79(3), 357-376. doi:10.1348/096317906X105742
Annotated Bibliography # 9 View Speaker Notes
24 Team A Week 2-3 Robert Brown
APA Reference
Tian, F., & Sean Xin Xu. (2015). How Do Enterprise Resource Planning Systems Affect Firm?
Risk? Post-Implementation Impact. MIS Quarterly, 39(1), 39–A9. Retrieved from
EBSCOhost (accessed M
Annotated Bibliography # 10 View Speaker Notes
25 Team A Week 2-3 Robert Brown
APA Reference
Thompson, D. V., Hamilton, R. W., & Petrova, P. K. (2009). When Mental
Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision
Difficulty and Performance. Journal of Consumer Research, 36(4), 562-574.
Appendix
26 Team A Week 2-3 Robert Brown
• Please note that the content for this
presentation is also available in PDF format
in the accompanying document entitled
• The following link was created by Bob Brown
as a supplement original research topic
regarding Artificial Intelligence ERP:
https://youtu.be/6phiVEo6Nfs
Thank You
27 Team A Week 2-3 Robert Brown
Thank you for participating.
Any questions or comments on this
presentation?
Please contact Bob Brown