dd9 one man walk around
DESCRIPTION
The YouTube Video Walk-Around Essentials: The Masters ProgramStep-by-step instruction on how your dealership can get greater profits. Get it done today: point, shoot, prepare, and postBack by popular demand – one of the best attended sessions of the last two Digital Dealer Conferences. In the past three years, Tim Jennings has done almost 700 video walk-arounds and 100 customer testimonials that he has hosted on YouTube and his web site. Nothing he has done in the 19 years of selling cars has had a faster return on time and effort than this. Two days after posting his first five videos, a customer walked into the showroom and said: “Hey, you are the guy in the video!” You will receive all the info you need to have video up and running in one hour. Also, let Jennings show you some short cuts he has learned in the last year that will save you time and effort. By the way, did we mention this is free technology? Wow, he wishes someone would have given him all this information. He had to figure it out on his own. Now you don't have to!Tim Jennings has 19 years of retail automotive selling experience. The last 16 years have been at Tom Sparks Auto of DeKalb. Jennings welcomed the task of running the Internet department in 1999. At that time, the rest of the staff wanted nothing to do with it. Often fellow employees would tease about the “Internet mooches.” Like picking a solid stock early, he has enjoyed a good return on his investment of time. Jennings started the Internet department and built it into the best returns on the dollar at the store. He spoke at the 2007-2010 Digital Dealer Conferences and is back delivering actionable information for 2010. “I’m not here to sell you anything. I sold cars every day just like you. I’m here to help you, so you will help me! Let me teach you what I have learned online since 1999.” Jennings is the newest member of ADP Digital Operation Consulting Team focusing on social media and reputation management.TRANSCRIPT
In the Car Business Since 1991. Worked in 3 Dealerships. Started in 1994 at Tom Sparks Buick Of DeKalb, Illinois. Started The Internet Department in the Fall of 1999. Averaged 23 cars a month over the last 4 years.
• Its so easy it’s Childs play!• let’s see:
I’m not an expert. You may know more than me. I’m encouraging you to…
Help Yourself. I’ve tested this it’s…
Highly Effective. I’ve the taken the Digital Dealer info…
I’m not an expert. You may know more than me. I’m encouraging you to…
Help Yourself. I’ve tested this it’s…
Highly Effective. I’ve the taken the Digital Dealer info…
Thrown it against the wallTo see what sticks and
This is what has stuck for me!
Thrown it against the wallTo see what sticks and
This is what has stuck for me!
If you want Do-It-Yourself… If you want Do-It-Yourself…
I have tested this strategy. Customers walk in the door…
Asking For You!Asking For You!
You Tube You Tube
Consumers Consumers
User Added Content User Added Content
2nd Largest search engine. 2 Billion searches a month.
What are they watching? Where are they watching it?
I’m a user and I’m adding it.
Video Content
Where Are… Where Are…Consumers Watching?
Wherever… Wherever…You Give Opportunity!
Our Websites Our WebsitesNot so much YouTube!
Video Walk Arounds Are Branding
Simple AsCut and Paste
1 Channel to Host Cars,
1 Channel to
Host Testimonies.
FaceBook Widget Another Way to Brand Yourself
Fill in the Pictures To Tell a Story
Maximize What You Do Maximize How You Do It 2 Types of Viewers Watching Search Engines Your Customers In That Order
Dealer Web Site #1
Google Maps #2
Dealer Inventory Page #3
Dealer WordPress Blog Site #4
Article from WordPress Site #5
Same WordPress Site Networked on Facebook
Merchant Circle Free Mico Web Site #6
Facebook Fan Page #7
TopCarReview.org Hostel Web Site #8
Dealer YouTube Channel #9
Dealer Flickr Account #10
Dealer Yelp Account #11
My Web site
My web site inventory pageRecaptured site from: Blog I posted on:
Information site - sitelogr.com
About us.org editable
Business stats, can be captured
It was not always like this!
I found some of my video content
that I didn’t post:
My videos are turning upon many different sites
that I’m not posting on.
As other sites rip-off Our Video content we
receive“2nd Hand” SEO / V-SEO
1. Host2. Content3. Deployme
nt
I don’t think you want a steady diet It should be part of the strategies A site was G’ indexed when I didn’t see YouTube You Tube is the “Steak and Potatoes” of Video Host’s
What can you manipulate? The top information box will hyperlink, others won’t. How can you drive people back to your web site? If its not full people will not stay! Use Trial and Error.
This is the backend of YouTube. Get In, Dig in, Explore what can change? How you can change the site for conversion? Click all these buttons fill in every blank When you find something cool CALL ME!CALL ME!
Pick one or more host sites.
Friend other You Tuber's, see what they’re doing.
Place as much information in key places as possible.
Fill in all the fields.
Unique channels.Unique channels. With unique names.With unique names. For unique content.For unique content. In text as well as the video Tell:In text as well as the video Tell: Who you are.Who you are. What you do.What you do. Where you do it.Where you do it.
Is watchingIs watching
RememberRemember
ServiceSales
Customers
Parts
Lets takea look at one!
Lets takea look at one!
I’ve only had10% refuse.
You’ll know which ones not to ask.
I’ve only had10% refuse.
You’ll know which ones not to ask.
Customer Testimonial!
Customer Testimonial!
The Mic is Only good for an arms length. Works great inside the car.If 2 people are filming you’ll need a camera with a wireless mic.
Presenting Your Product Presenting Yourself VSEO/SEO Content Messaging Entertainment Hold Your Audience Blog Messages Email Inserts Newsletter Inserts Converting to a lead
Who you are. Where you are. Who to ask for . What you have. Keep them under 2 min . Brand something or someone. Keep intros and exits the same. Have a little fun, don’t over do it. Build value, what makes your vehicle different. Tell Yourself Show time, Smile, just before starting. Always have phone number in video, it will wander off. Add info that you can’t type, smells, deep paint: Pearl White.
The Biggest Time Saver Is…Being Able To Do A Walk Around With NO Editing!
The Biggest Time Saver Is…Being Able To Do A Walk Around With NO Editing!
Blanket Statement
Named With Dashes Named With Dashes
Pushed from Tube Mogul Pushed from Tube Mogul
No Raw File Name. You Tube is Google. Google needs Raw File Name. So Mix It Up! Most on You Tube. Some on Tube Mogul.
Named No Dashes Named No Dashes
The Most Important ThingIs Naming the Raw File!
The Most Important ThingIs Naming the Raw File!
Most Important
http://www.site Use full web address, up front
Copy & Paste
Autos & Vehicles
You have to wait!
Use 2 different city’s in title. “Near” Map it to another city. Use 2 different zips also.
As Your Hacking & Jacking Keep the End User in Mind!
You Don’t WantTo Turn Them Off!
As Your Hacking & Jacking Keep the End User in Mind!
You Don’t WantTo Turn Them Off!
Information CheatCar Details Info Area
Tags CheatTestimonial Channel &
Facebook Badge Code Cheat
Information CheatCar Details Info Area
Tags CheatTestimonial Channel &
Facebook Badge Code Cheat
Paste
Paste Here
Because You Renamed
The Raw File, The Title Will Be
Populated.
Past
e
Here From Your
Back-End Past Your Car
Details.
Paste Here
This is my backend of
To Set Your Video Code Options
To Set Your Video Code Options
If You Always Choose The Small Size,
You Won’t Blow-Up As Many Web Sites!
If You Always Choose The Small Size,
You Won’t Blow-Up As Many Web Sites!
Paste Here
In-Front or Behind Any Static Videos, Channel Players Or Widgets From Your Cheat Sheet.
After You Set Your Video Player,
Paste The Code.
My Backend OfMy Backend Of
Ken BeamDouglas Volkswagen
Ken BeamDouglas Volkswagen
Doing A Great JobOf Video Advertising!
Doing A Great JobOf Video Advertising!
Lots Of VideoIn Email Blasts!Lots Of Video
In Email Blasts!
John MarazziNissan, Fort Meyers, FL
John MarazziNissan, Fort Meyers, FL
Video Email
Cutting edge way to communicate with customers.
Email comes in the form of a link, with a frame from the video.
For $100 a year you add your brand!
You get a landing profile page
http://www.eyejot.com/users/SparksBuick
Good Luck&
Good Selling!Good Luck
&
Good Selling!
Tim Jennings:
Tim Jennings: