WALK THE WALK.VoLumE 1, IssuE 1

BOONDOCKWALKER

QuEsTIoN:

Is THERE A BusINEss BuZZWoRD moRE TRENDY THAN

“BRANDING?”BRAND ImAGE. BRAND EQuITY. BRAND LoYALTY.IT’s A BRANDING PHENomENA. AND WITH GooD REAsoN.

Branding matters.

For every successful company, their most valuable strategic asset is,

without a doubt, their brand.

BuT THE GREATER PHENomENA Is

HoW ofTEN comPANIEs

NEGLEcT THEIRBRANDs.

oR cHoosE DEsIGN fIRms oR AGENcIEsWHo’VE jumPED oN THE BRAND WAGoN,

WITH No REAL sENsE of WHAT IT TAKEs To GuIDE A comPANY —

To authenticity.

To a brand that matters.

HERE’s WHAT mATTERs:

sTRoNG BRANDs DEmAND AuTHENTIcITY.cREATING A PLATfoRm foR commuNIcATING AND DELIVERING BRAND ExPERIENcEs, As PRomIsED. ExPERIENcEs THAT mATTER. TELLING A sToRY of WHo You ARE AND WHY YouR PRoDucTs AND sERVIcEs WILL mAKE LIVEs BETTER. oR EAsIER. oR moRE comfoRTABLE.

It’s walking the walk.

so A WoRD of fRIENDLY ADVIcE —

cAREfuL ouT THERE. THERE’s mANY A “BRANDING” fIRm HIDING BEHIND sHALLoW THEATRIcs, DuBIous cHARTs & mETRIcs, AND cosTLY, YET mEANINGLEss REsEARcH. YouR BRAND Is fAR Too VALuABLE To BE LED AsTRAY BY mIsGuIDED RING LEADERs.

If they’re inauthentic in their own brand communications,

where will they lead your company?

LET’s fAcE IT.

NoT EVERYoNE mAKEs A GooD NAVIGAToR.AND BRANDING Is A jouRNEY foR THE LoNG HAuL — NoT AN oVERNIGHT cAmPAIGN. WHIcH Is WHY TRusT, TRANsPARENcY AND REsPEcT ARE KEY. fIND A fIRm WHo GIVEs You DIREcT AccEss To THEIR PRojEcT TEAm. NoT LImITED AccEss To AN AccouNT ExEcuTIVE.

That model is old. Needs an intervention. Or more like a reinvention.

Do yourself a favor, and align with a firm who embraces collaboration and partnership.

(Align. Such a fitting word. )

ALIGN.

WITH A fIRm WHo IsN’T WooED BY INDusTRY AWARDs.uNLEss You ARE. HEY, AWARDs ARE GREAT. WE jusT THINK BRAGGING RIGHTs sHouLD comE fRom EARNING A cLIENT’s oNGoING TRusT.

Trust.

In their ability to lead your brand to elevated success through solid brand strategy and design.

LEAD. (ANoTHER fITTING WoRD).

LIKE LEADING A cLIENT fRom THE WATERs THEY KNoWTo NEW mARKETs NEW mEssAGING NEW mEANING foR THEIR BRANDs. LET’s NoT GET BoGGED DoWN BY PREcoNcEPTIoNs oR comPLEx PRocEssEs.

Instead, how about focusing on honest answers to direct questions

for a clear view of your brand?

TAKEs us RIGHT BAcK To AuTHENTIcITY.

AND WALKINGTHE WALK.

WE KNoW HoW cHALLENGING IT cAN BE To sELLcommITmENT RATHER THAN commoDITIEs

oR To GRoW A comPANY BAsED oN VALuEs, NoT jusT QuARTERLY EARNINGs.

mANY comPANIEs WoN’T TAKE AN uNcLEARED PATH To INNoVATIVE, BLuE sKY THINKING.

Even when it betters their client’s experience.

We don’t blame them.

But we also won’t work with them.

so HERE’s ouR PRoPosAL:

WE’LL sHoW You ouR BRAND If You sHoW us YouRs’. :-) REALLY. WE GRoW BY ALIGNING WITH comPANIEs WHo ARE PAssIoNATE ABouT THEIR BRANDs AND ExPEcT HARD WoRK fRom THEIR PARTNERs.

We’ll walk the walk. That’s our brand promise.

Welcome to Boondock Walker.

BOONDOCKWALKER