dcswa 2012 professional development day
TRANSCRIPT
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10 Tips to Successfully Reaching Your Audience
on Social Media
Danielle Brigida@starfocus
Photo by Barbara Fleming
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An average user is connected to 80 community pages, groups and events
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Who Needs An Overview?
• Twitter• Facebook• Linkedin• Flickr• Youtube• Google+• Pinterest• Stumbleupon• Blogging Platform
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Social Media Objectives
• Research and Learning• Building Relationships• Improving Reputation• Content Generation• Issues Awareness• Driving Traffic• Actions Taken• Fundraising
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Questions for you:
When has social media pleasantly surprised you?
When has social media let you down?
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Things to Consider…
Photo by Donna Carr
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People are talking.
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How are you listening?
Search Keywords • Organization’s Name• Key individuals• Branding mistakes• Program references
Referring Traffic• Google Analytics• Facebook insights
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You Use Search All the Time
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Just RSS Your Searches!RSS = Real Simple Syndication
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NWF’s Social Listening Dashboard(changes all the time)
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Real-time Tracking
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1. Research Social Media Sites
• Blogs– Blogpulse– Icerocket– Google Blog Search– Technorati
• Facebook/Twitter– Search.twitter– Social Mention– Kurrently– Boardreader– Addictomatic
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Share Search Feeds with
Google Bundles
1. Click Browse for Stuff in Google Reader
2. Drag and drop RSS Feeds
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Make Note of Meaningful Mentions to Revisit
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Now That you’ve listened…
•Comment and Respond•Show Respect•Ask Questions•Offer Value
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2. Build Out Profiles: Find Your Niche
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3. Use Powerful Imagery
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4. Make it Easy to Share Your Content
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5. (When Possible) Make it Fun!
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6. Be a Reliable Resource
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7. Hone Your Maintenance and Outreach
Organize Friends, Followers and Fans
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8. Make Sure People Can Find You…
http://wefollow.com/http://twellow.com
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9. Keep Track of Interactions
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10. Experiment with New SitesGoogle+ Hangouts
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Circles
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Linkedin: Keep Track of Careers
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Inmaps.linkedinlabs.com
Explore Your Network
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Listen, Communicate, Create, TrackTime on Social Media
ListeningCommunicatingCreating/ExperimentingTracking
30%
30%
25%
15%
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Be Reciprocal! (Mutualistic and Symbiotic)
Photo by James Jordan, Flickr
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Follow Helpful Resources
http://www.Bethkanter.org http://www.mashable.com http://www.socialbrite.org/
http://www.johnhaydon.com/