Broadcast or narrowcast?WHY DO YOU THINK THIS?

Audience could be aim by boys and girls over 12 year old.

BBC 1 about seven year old to sixteen could watch BBC 1 because in the morning kids show come out about eight clock.

Sky were in worldwide to make people watch sky

Dave and gold could be aim by men because that program have business on it

Type of programmes – and some examples… What could you say about the shows on the channel?

They have old police and crime in post.

There have repeated all over again also it boring all the time

Dave have about business on it that would aims men to watch that channel

Like top gear and Gavin and Stacey

Gardeners world

There will be few comedy show on live and go on laugh daily

Dly sos disaster house

Watch have some bit movie watch on sky TV my family

Animal

Glomar girl

Food have money food program to watch and come dine with me on food channel Man vs. Food

All channel should have subtitle all the time everyday.

All channel show load repeated.

Choose 3 channels – and define the target audience – using CARGEL – explaining WHY you think they are the target audience…

Look at the programme listings to help you and think about the name of the channel

Your 3 Channel’s NARROWCAST to A NICHE audience – try to explain what this means

1. 2. 3.Watch could be audience by Men and Ladies about start watch over 12 year old to 50 year old allow to watch the program called Watch

Gold’s main rival is Itv3 which show ITV repeat. Gold shows a lot of repeated. Gold shows all BBC repeated because UKTV is owned by BBC and virgin media.

Food has a target audience of men and women of all age who like to cooking. Food shows cooking program, cooking, demonstration and programs like come dine with me as entertainment. Food is narrowcast with a niche audience

Why do they show the same programmes day in day out?

Can you think of any other channels that narrowcast – to niche audiences

What are the strengths and weaknesses of a ‘niche’ TV channel?

BBC and virgin media own UKTV they rely on money from advert they show a lot BBC repeat to save money.

Aljazeera is narrowcast and a niche audience as it is only of interest to Asian people and Muslims

A niche channel is strong to the target audience that it attracts as people all have different interest. It is weak because it will only ever have a certain amount of viewers so viewing number will never be high like BBC1 or ITV.

To conclude - explain how these channels (DAVE, GOLD etc) appeal to different ranges of audience than the films we have already looked at - even though arguably they are all “mainstream”. How are they able to do this? (Cheaper, repeats, no production costs)

Some of you should attempt to comment critically - i.e. is a ‘niche’ TV channel a good idea? Why & why not?

THE CHANNELS SHOW THE SAME TYPE OF PROGRAMMES BECAUSE THEY ARE TRYING TO APPEAL TO A SMALL AUDIENCE THAT LIKES SPECIFIC PROGRAMMES – KNOWN AS A “NICHE” AUDIENCE. THEY ARE “NARROWCASTING” THE PROGRAMMES TO A NICHE AUDIENCE.

DEFINITIONS:

NICHE AUDIENCE

When a TV show (or website or magazine or radio station) is aimed at a person’s individual interests - they are said to be a “niche” audience. It appeals to a niche or small or specialist audience.

NARROWCAST

To transmit programmes (especially by cable / satellite television) confined to the interests of a specific group of viewers, subscribers, or listeners, such as business people, or teenagers.

This is the opposite to BROADCAST - e.g. Eastenders appeals to a wide audience (it has 80 year old and 16 year old characters, of different classes and different ethnic groups) of 8 million per episode - therefore it is “broad”cast. Appealing to a wide (broad) audience.