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TRANSCRIPT
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MS MIT 8699 Process Innovation © Duane Truex, 2011
1 – The Canvas
Business Models
Business Model Canvas
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to describe, challenge, design,
and invent business models
more systematically
€
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building blocks 9
CUSTOMER SEGMENTS
describing who a company offers value to images by JAM!
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VALUE PROPOSITIONS
describing a company’s offer images by JAM!
CHANNELS
describing how a company reaches its customers images by JAM!
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CUSTOMER RELATIONSHIPS
describing the relationships a company builds images by JAM!
REVENUE STREAMS
describing how a company makes money images by JAM!
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KEY RESOURCES
describing what capabilities are required images by JAM!
KEY ACTIVITIES
describing what activities are required images by JAM!
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KEY PARTNERS
the partners that leverage the business model images by JAM!
COST STRUCTURE
describing the costs of a business model images by JAM!
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customer segments
key partners
cost structure revenue streams
channels
customer relationships
key activities
key resources
value proposition
images by JAM!
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9 blocks
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4 areas
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WHAT WHO HOW
HOW MUCH
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CANVAS OVERLAY OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS COST STRUCTURE
KEY ACTIVITIES
KEY PARTNERS
KEY RESOURCES
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building block
building block
building block
building block
building block
building block
building block
building block
building block
building block
building block
building block
design a business model
computer-aided design
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calculate revenue & cost