day1 ad stream_1515_colour_the_world_eurorscg
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Colour the world -Creating a idea worth spreading
@russlidstoneCEO Euro RSCG London 8th June 2011
Digital
PR
Search
Social
Channel strategy
Advertising
HO
PE
SF
EA
RS
Inspiration is excitingResult is very positive
Decision to
decorate
The process is daunting with a number of areas of apprehension
The journey to utopia
“A pinhead disco”
TOspiritual renewal
FROM a lick of paint
Colour as change (my home)
Colour as optimism (our world)
Colour as urban regeneration (our communities)
Colour can do good in the world
Regenerative power of colour
Brand is a verbnot a noun
Regeneration events
Engagement
DocumentariesPRPrint and digital
Film
Microsite Blog
Brand is a verb
Observations – an idea worth spreading
►Entertaining + useful = WORTH
Observations – an idea worth spreading
►Entertaining + useful = WORTH
►Content, content, content (Adam Berg, Jonsi, documentaries…)
Observations – an idea worth spreading
►Entertaining + useful = WORTH
►Content, content, content (Adam Berg, Jonsi, documentaries…)
►Old principles hold firm - 'competitive, relevant, true’
Observations – an idea worth spreading
►Entertaining + useful = WORTH
►Content, content, content (Adam Berg, Jonsi, documentaries…)
►Old principles hold firm - 'competitive, relevant, true'
►Social across the mix not an 'add on' (research, seeding, engagement, analytics, 'broadcast’)
Observations – an idea worth spreading
►Entertaining + useful = WORTH
►Content, content, content (Adam Berg, Jonsi, documentaries…)
►Old principles hold firm - 'competitive, relevant, true'
►Social across the mix not an 'add on' (research, seeding, engagement, analytics, 'broadcast')
►Research, plan and optimise
Observations – an idea worth spreading
►Entertaining + useful = WORTH
►Content, content, content (Adam Berg, Jonsi, documentaries…)
►Old principles hold firm - 'competitive, relevant, true'
►Social across the mix not an 'add on' (research, seeding, engagement, analytics, 'broadcast')
►Research, plan and optimise
►A bloody good idea!
"An expert is a man who has stopped thinking”
Frank Lloyd Wright
@eurorscglondon