davidbuick’sfamilycrest inspiredbuickinsignia€¦ · lucasfilm on ‘star wars: the force...

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®Detroit AutoScene® VOL. 83 NO. 48 DECEMBER 7, 2015 ESTABLISHED 1933 AS NEW CENTER NEWS AND 1983 AS OAKLAND TECH NEWS View This Week’s Edition at http://DetroitAutoScene.com “FIRST IN THE HEART OF DETROIT” [email protected] Fiat Chrysler lines up its “Storm Troopers” for a new series of “Star Wars” TV commercials. by Jim Stickford When GM engine designer Dom Lester goes home after spending a hard day working on creating new engines at the Pon- tiac Powertrain facility, he relax- es by working on engines at his own shop. Lester is something of an ama- teur drag racer and owns and maintains a 10.4-liter big block Chevy engine-powered dragster. The engine is built by Oxford- based L&L Racing Engines, of which Lester is co-owner. “I’ve owned my current racer since 2008,” Lester said. “It’s my second and this one is a Top Dragster competitor in the Na- tional Hot Rod Association’s (NHRA) Top Dragster category.” Top Dragster, Lester said, is “an eliminator for racers who like to go fast.” Unlike Super Comp, where racers compete on a common 8.90-second index, Top Dragster is essentially a GM Engine Designer Builds Engines for Racing Dragsters There’s a little bit of the “Star Wars” epic in each of us – from “Great, kid. Don’t get cocky” to “Do. Or not do. There is no try.” So with that in mind, Fiat Chrysler spokesman Mike Driehorst said the company has created “Star Wars” commercials connecting the five core brands – Chrysler, Dodge, Jeep, Ram, Fiat. Each commercial will express its inner “Star Wars” in a series of co-branded videos, available at YouTube, and as TV ads through- out December, Driehorst said. In all, there will be seven co-brand- ed TV spots. “Collaborating with Disney and Lucasfilm on ‘Star Wars: The Force Awakens’ once again pro- vides the opportunity to deliver the unexpected – relevant, en- tertaining and immediately no- ticed end-of-the-year commer- cials true to the individuality of each of our brands and featuring the Star Wars music and sound design known around the world,” said FCA Global chief marketing officer Olivier Francois. In addition to each brand’s themed spot, Driehorst said Dodge will display a Star Wars- themed car at the Dec. 14 Los An- geles premiere of “Star Wars: The Force Awakens.” Fiat Chrysler’s “Star Wars” promotion has been going for a while, Dreihorst said. “If you’ll recall, earlier this year, Mattel’s Hot Wheels offered Uber riders in New York the once-in-a-lifetime chance to catch a free ride in a custom- wrapped Dodge Charger unique- ly styled after a “Star Wars: The Force Awakens” Stormtrooper,” Driehorst said. “Last month at the LA Auto Show, Fiat brand showed off its own Fiat 500e, in- spired by the armor of the First Order Legion.” Chrysler’s “First Time” spot is meant to celebrate the awe one feels when experiencing truly The Force is with FCA’s Latest Commercial Buick’s lineup isn’t the only thing that’s being refreshed. Buick’s tri-shield insignia, one of the most recognizable in the global auto industry, said Buick spokeswoman Crystal Wilson, is receiving a makeover that “ad- vances the brand’s identity while retaining Buick’s instantly identi- fiable symbol.” Featuring wing-shaped ele- ments and the return of three- color shields – red, silver and David Buick’s Family Crest Inspired Buick Insignia Buick’s new tri-colored logo. CONTINUED ON PAGE 2 CONTINUED ON PAGE 3 2016 Dodge Journey 2016 Lincoln MKZ Fiat Chrysler reported U.S. sales of 175,974 units, a 3 percent increase compared with sales in November 2014 (170,839 units), and the group’s best November sales since 2000, said Fiat Chrysler spokesman Ralph Kisiel. The Jeep and Ram Truck brands each posted year-over- year sales gains in November compared with the same month a year ago. The Jeep brand’s 20 percent in- crease was the largest sales gain of any Fiat Chrysler brand during the month, Kisiel said. “Despite having two less sell- ing days this November, FCA US still recorded its best November FCA’s Jeep Brand Sees Best November Sales in 15 Years General Motors’ Chevrolet, Buick, GMC and Cadillac brands sold 229,296 vehicles in the United States in November, up 2 percent year over year, with two fewer selling days and sales in- centives below the industry average. On a selling-day-adjusted basis, GM’s total sales were up 10 percent, said GM spokesman Jim Cain. Sales of Chevrolet trucks rose 10 percent for the 20th consecu- tive monthly increase. Chevrolet crossovers were up 35 percent for the 12th consecutive monthly increase, Cain said. Crossover deliveries were also robust at Buick, where Encore sales, up 12 percent year over year, have now increased for 23 GM Crossovers Lead Charge As November Sales Climb Ford Motor Company Novem- ber U.S. sales totaled 187,794 ve- hicles, up slightly at 0.4 percent compared with a year ago. Through November, overall Ford sales are up 5 percent ver- sus the 11-month period a year ago. Ford’s lower incentive spend- ing and strong model series mix in November boosted average transaction prices $3,800 versus year-ago levels – the largest gain among any major automaker, said Ford spokesman Erich Merkle. Ford cars, SUVs and trucks all delivered higher trans- action prices, he said. “We saw strong customer de- mand for our cars and SUVs with Ford November Sales Rise Slightly, Vans Up 59 Percent by DEE-ANN DURBIN AP Auto Writer DETROIT (AP) November used to be a slow month for U.S. car sales. Not anymore. Black Friday promotions some of which began well before Thanksgiving pushed last month’s sales to a 14-year high of 1.3 million, just short of a record for the month. Sales were up 1.4 percent from last Novem- ber, according to Autodata Corp. General Motors’ sales rose 1.5 percent, while Fiat Chrysler saw 3 percent sales gains. Ford’s sales were flat. Honda’s sales fell 5 percent, hurt by lower CR-V sales. But the biggest sales decline was at Volk- swagen. VW’s U.S. sales plum- meted almost 25 percent, hurt by the company’s admission that its diesel vehicles cheated on emissions tests. November was a notoriously slow sales month until about five years ago, when car dealers joined other retailers in promot- ing Black Friday, according to Edmunds analyst Jessica Cald- well. Now, like Amazon, Wal-Mart and others, dealers start adver- tising Black Friday deals as early as Halloween. Jeep offered zero percent financing for up to 75 months. GM teased savings of up to 20 percent off for its Buick, Chevro- let and GMC brands. Hyundai of- fered an extra $500 on the Sonata sedan between Nov. 20 and Nov. 30. Ford’s U.S. sales chief Mark La- Neve said sales got progressively ‘Black Friday’ Promos Push Auto Sales Up CONTINUED ON PAGE 2 CONTINUED ON PAGE 4 CONTINUED ON PAGE 8 CONTINUED ON PAGE 8 CONTINUED ON PAGE 3 2016 Chevrolet Volt

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Page 1: DavidBuick’sFamilyCrest InspiredBuickInsignia€¦ · Lucasfilm on ‘Star Wars: The Force Awakens’ once again pro-videstheopportunitytodeliver the unexpected – relevant, en-tertaining

®Detroit AutoScene®

VOL. 83 NO. 48 DECEMBER 7, 2015ESTABLISHED 1933 AS NEW CENTER NEWS AND 1983 AS OAKLAND TECH NEWS

View This Week’s Edition at http://DetroitAutoScene.com

“F IRST IN THE HEAR T OF DETROIT”

[email protected]

Fiat Chrysler lines up its “Storm Troopers” for a new series of “Star Wars” TV commercials.

by Jim Stickford

When GM engine designerDom Lester goes home afterspending a hard day working oncreating new engines at the Pon-tiac Powertrain facility, he relax-es by working on engines at hisown shop.Lester is something of an ama-

teur drag racer and owns andmaintains a 10.4-liter big blockChevy engine-powered dragster.The engine is built by Oxford-based L&L Racing Engines, of

which Lester is co-owner.“I’ve owned my current racer

since 2008,” Lester said. “It’s mysecond and this one is a TopDragster competitor in the Na-tional Hot Rod Association’s(NHRA) Top Dragster category.”Top Dragster, Lester said, is

“an eliminator for racers wholike to go fast.” Unlike SuperComp, where racers compete ona common 8.90-second index,Top Dragster is essentially a

GM Engine Designer BuildsEngines for Racing Dragsters

There’s a little bit of the “StarWars” epic in each of us – from“Great, kid. Don’t get cocky” to“Do. Or not do. There is no try.”So with that in mind, Fiat

Chrysler spokesman MikeDriehorst said the company hascreated “Star Wars” commercialsconnecting the five core brands –Chrysler, Dodge, Jeep, Ram, Fiat.Each commercial will express

its inner “Star Wars” in a series ofco-branded videos, available atYouTube, and as TV ads through-out December, Driehorst said. Inall, there will be seven co-brand-ed TV spots.“Collaborating with Disney and

Lucasfilm on ‘Star Wars: The

Force Awakens’ once again pro-vides the opportunity to deliverthe unexpected – relevant, en-tertaining and immediately no-ticed end-of-the-year commer-cials true to the individuality ofeach of our brands and featuringthe Star Wars music and sounddesign known around the world,”said FCA Global chief marketingofficer Olivier Francois.In addition to each brand’s

themed spot, Driehorst saidDodge will display a Star Wars-themed car at the Dec. 14 Los An-geles premiere of “Star Wars: TheForce Awakens.”Fiat Chrysler’s “Star Wars”

promotion has been going for

a while, Dreihorst said.“If you’ll recall, earlier this

year, Mattel’s Hot Wheels offeredUber riders in New York theonce-in-a-lifetime chance tocatch a free ride in a custom-wrapped Dodge Charger unique-ly styled after a “Star Wars: TheForce Awakens” Stormtrooper,”Driehorst said. “Last month atthe LA Auto Show, Fiat brandshowed off its own Fiat 500e, in-spired by the armor of the FirstOrder Legion.”Chrysler’s “First Time” spot is

meant to celebrate the awe onefeels when experiencing truly

The Force is with FCA’s Latest Commercial

Buick’s lineup isn’t the onlything that’s being refreshed.Buick’s tri-shield insignia, one

of the most recognizable in theglobal auto industry, said Buickspokeswoman Crystal Wilson, isreceiving a makeover that “ad-vances the brand’s identity whileretaining Buick’s instantly identi-fiable symbol.”Featuring wing-shaped ele-

ments and the return of three-color shields – red, silver and

David Buick’s Family CrestInspired Buick Insignia

Buick’s new tri-colored logo.CONTINUED ON PAGE 2

CONTINUED ON PAGE 3

2016 Dodge Journey

2016 Lincoln MKZ

Fiat Chrysler reported U.S.sales of 175,974 units, a 3 percentincrease compared with sales inNovember 2014 (170,839 units),and the group’s best Novembersales since 2000, said FiatChrysler spokesman RalphKisiel.The Jeep and Ram Truck

brands each posted year-over-year sales gains in November

compared with the same montha year ago.The Jeep brand’s 20 percent in-

crease was the largest sales gainof any Fiat Chrysler brand duringthe month, Kisiel said.“Despite having two less sell-

ing days this November, FCA USstill recorded its best November

FCA’s Jeep Brand Sees BestNovember Sales in 15 Years

General Motors’ Chevrolet,Buick, GMC and Cadillac brandssold 229,296 vehicles in theUnited States in November, up 2percent year over year, with twofewer selling days and sales in-centives below the industryaverage.On a selling-day-adjusted

basis, GM’s total sales were up10 percent, said GM spokesmanJim Cain.

Sales of Chevrolet trucks rose10 percent for the 20th consecu-tive monthly increase. Chevroletcrossovers were up 35 percentfor the 12th consecutive monthlyincrease, Cain said.Crossover deliveries were also

robust at Buick, where Encoresales, up 12 percent year overyear, have now increased for 23

GM Crossovers Lead ChargeAs November Sales Climb

Ford Motor Company Novem-ber U.S. sales totaled 187,794 ve-hicles, up slightly at 0.4 percentcompared with a year ago.Through November, overall

Ford sales are up 5 percent ver-sus the 11-month period a yearago.Ford’s lower incentive spend-

ing and strong model series mixin November boosted average

transaction prices $3,800 versusyear-ago levels – the largest gainamong any major automaker,said Ford spokesman ErichMerkle. Ford cars, SUVs andtrucks all delivered higher trans-action prices, he said.“We saw strong customer de-

mand for our cars and SUVs with

Ford November Sales RiseSlightly, Vans Up 59 Percent

by DEE-ANN DURBINAP Auto Writer

DETROIT (AP) – Novemberused to be a slow month for U.S.car sales. Not anymore.Black Friday promotions –

some of which began well beforeThanksgiving – pushed lastmonth’s sales to a 14-year highof 1.3 million, just short of arecord for the month. Sales wereup 1.4 percent from last Novem-ber, according to Autodata Corp.General Motors’ sales rose 1.5

percent, while Fiat Chrysler saw3 percent sales gains. Ford’ssales were flat.Honda’s sales fell 5 percent,

hurt by lower CR-V sales. But thebiggest sales decline was at Volk-swagen. VW’s U.S. sales plum-meted almost 25 percent, hurtby the company’s admission thatits diesel vehicles cheated onemissions tests.November was a notoriously

slow sales month until about fiveyears ago, when car dealersjoined other retailers in promot-ing Black Friday, according toEdmunds analyst Jessica Cald-well. Now, like Amazon, Wal-Martand others, dealers start adver-tising Black Friday deals as earlyas Halloween. Jeep offered zeropercent financing for up to 75months.GM teased savings of up to 20

percent off for its Buick, Chevro-let and GMC brands. Hyundai of-fered an extra $500 on theSonata sedan between Nov. 20and Nov. 30.Ford’s U.S. sales chief Mark La-

Neve said sales got progressively

‘Black Friday’Promos PushAuto Sales Up

CONTINUED ON PAGE 2

CONTINUED ON PAGE 4

CONTINUED ON PAGE 8

CONTINUED ON PAGE 8

CONTINUED ON PAGE 3

2016 Chevrolet Volt

Page 2: DavidBuick’sFamilyCrest InspiredBuickInsignia€¦ · Lucasfilm on ‘Star Wars: The Force Awakens’ once again pro-videstheopportunitytodeliver the unexpected – relevant, en-tertaining

blue – the new insignia debuts onthe 2017 LaCrosse. It’s part of anew grille design inspired by theaward-winning Avenir concept,which sets the new chrome in-signia against darkened waterfallgrille bars.All Buick models will adopt the

new insignia by 2018.“The new tri-shield insignia

represents the next chapter inBuick’s storied design historyand introduces a new face for thebrand,” said Duncan Aldred, vicepresident of Global Buick.“It’s a progressive, contempo-

rary design reflective of Buick’snewest vehicles and cognitive ofthe brand’s heritage.”Introduced more than 55 years

ago, the tri-shield design has itsroots in company founder DavidDunbar Buick’s ancestral her-aldry, Wilson said. It has evolvedover the decades, but honors theproportions and historical ori-gins of the original, Wilson said.When Buick was formed in

1903, the company didn’t incor-porate a shield logo for about thefirst 35 years, Wilson said. In-stead, the earliest models fea-tured a bold Buick script on thegrille. Later, a number of stylizedemblems appeared, featuringBuick on the prominent radiatorgrille shrouds that characterizedpractically all motorcars of thetime.As legend has it, a designer re-

searching the Buick family histo-ry at the Detroit Public Library inthe 1930s found a description ofthe ancestral coat of arms in anapproximately 80-year-old bookof heraldry, Wilson said. Buick’sfamilial roots were in Scotlandand while the book didn’t havean illustration of the crest, it de-scribed a red shield with a con-trasting, checkered line bisectingit from the upper-left to the low-

er-right corners. The descriptionalso included a stag’s head in theupper right of the shield and agold cross in the lower left.The crest’s description was in-

terpreted for a new, single-shieldinsignia that debuted on 1937Buick models.It evolved over the next couple

of decades, growing wider and, attimes, taking on additional flour-ishes, but the shield crestadorned and identified Buickmodels through 1959 – althoughits prominence admittedly dimi-nished during the 1950s.The tri-shield insignia with dis-

tinctive, diagonally arranged red,white and blue shields, was wide-

ly introduced in 1960 and wasfeatured front-and-center in thegrilles of the LeSabre, Electra andInvicta models, Wilson said.The three-model lineup in-

spired the three shields in thenew design. Each carried overthe stag head and gold crosscues from the previous single-shield design.As with the original shield de-

sign, the tri-shield designevolved. By the early 1970s, aring motif surrounded theshields and the white color ofone of the shields changed to sil-ver.

By the late 1970s, Wilson said,the tri-shield was used primarilyon hood ornaments on somemodels, while the symbol of ahawk on the Buick name wasused as the official logo, particu-larly in print and television ad-vertising.The hawk logo carried through

the 1980s, but the tri-shielddidn’t disappear entirely, Wilsonsaid. It was still used on hood or-naments and on other identifyingfeatures, including, ironically, thefront fascia on the two genera-tions of Skyhawk models – thecar that inspired the hawk logo.

PAGE 2 DECEMBER 7, 2015DETROIT AUTO SCENE

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the latest technology and sold avery rich mix in November,” saidMark LaNeve, Ford vice presi-dent, U.S. Marketing, Sales andService.“F-Series and commercial vans

also were very strong, with an 18percent gain for the month andour best November sales per-formance for Ford Trucks ineight years.”F-Series sales totaled 65,192

trucks in November, with retailsales increasing 16 percent and a10 percent total F-Series gain,Merkle said.Ford commercial van sales in-

creased 59 percent, with 17,815vehicles sold last month. Novem-ber’s van performance markedFord’s best November salesmonth since 1984, Merkle said.Sales of the new Transit totaled9,584, almost doubling year-agofigures. Transit Connect sales of4,237 vans reached best-ever No-vember numbers, a 94 percent in-crease.Overall, Merkle said, truck

sales increased by 18.3 percent.The new Edge delivered a 6

percent increase versus a yearago, with 8,137 vehicles sold.Sales of Ford’s new Explorergained 1 percent last month,with 15,141 SUVs sold, markingits best November since 2004.Fiesta sales remained pretty

much the same when comparedwith November of 2014 – 3,422 in2015 versus 3,436 in 2014.Sales for the Focus, on the oth-

er hand, saw a 24.7 percent de-cline, going from 14,862 to11,186, Merkle said. Fusion salesstayed fairly steady – 20,263 in2014, 19,451 in 2015. Taurussales saw a 9.1 percent decline,going from 2,733 to 2,485.Even the popular Mustang de-

clined 16.5 percent, going from8,728 to 7,286, Merkle said.Lincoln sales also sawa slight de-

cline in November. Overall, saleswent from 8,113 in 2014 to 7,918 in2015, a drop of 2.4 percent.The MKZ was a bright spot

with sales going from 2,096 to2,325, an increase of 10.9 per-cent, but the low 2014 sales num-ber of 449 meant that the 10.9percent increase translated into2015 sales of 520.The MKS experienced a sales

bump of 11.8 percent.MKC sales dropped 16.1 per-

cent from November to Novem-ber, Merkle said, going from2,152 to 1,805. The Navigatoralso saw a 33 percent sales drop,going from 1,433 to 960.

Trucks Help FordTo Sales RecordsFor NovemberCONTINUED FROM PAGE 1

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Page 3: DavidBuick’sFamilyCrest InspiredBuickInsignia€¦ · Lucasfilm on ‘Star Wars: The Force Awakens’ once again pro-videstheopportunitytodeliver the unexpected – relevant, en-tertaining

bracket race for fast dragsters.The dial-in and breakout rules

are enforced, and the quickest 32drivers during qualifying are eli-gible to return for final elimina-tions. The quickest allowabledial-in is 6.00 seconds while theslowest is 7.70 seconds.Lester said Top Dragster com-

petitors have few restrictions.Engine size is unlimited andsuperchargers, turbochargersand nitrous oxide are permitted.Some racers use Pro Stock-styletechnology and others simplyuse large displacement enginesthat can often be 700 cubic inch-es or larger.“I use a 2008 Spitzer frame car,”

Lester said. “I built the enginemyself. It’s a 632-cubic-inch bigblock Chevy 10.4-liter, naturallyaspirated engine. It gives me a lit-tle more than 1,300 horsepower.“My best speed was doing a

quarter-mile in 6.5 seconds, reach-ing a top speed of 207 mph.”Lester said he uses a cus-

tomized engine design. The camshafts, the pistons and the cylin-der heads are all built by him athis shop in Oxford, which in-cludes its own test facilities.“I’m co-owner of L&L Racing,”

Lester said. “It’s a working shopand its income helps pay for thecar.“I also have a sponsor – Vibra-

Tite, which is based in Troy andmanufactures thread sealantsand thread lock materials for theaftermarket.“A lot of people confuse the

company with Lock-Tite. They’rein the same business, but are dif-ferent companies.”Lester said he’s always had

a mechanical aptitude. Andwhile growing up in Maryland,

his step-father owned a car shop.“I grew up building engines

and my stepfather and I would goto drag strips back East. I builtmy first engine when I was 12 – asmall-block Chevy engine. So Iwould spend my Friday nights atthe racetracks near where Ilived.”Lester received his undergrad-

uate degree in mechanical engi-neering at Lafayette College inPennsylvania. He received hismasters in mechanical engineer-ing from Oakland University.He said that his wife Danielle, a

lawyer at Fiat Chrysler, supportshis hobby under certain condi-tions.“She said I could go to the

races,” Lester said, “but wewould have to travel there instyle and comfort. So I bought a40-foot Fleetwood Motor Coach. Ihave a daughter, Allison, and an-other one due in March. We callthe motor coach the ‘big stroller.’So when I race, she gets to watchsatellite TV. But that’s OK, be-cause I get to play with my toys.”Lester drives the car himself,

but his partner, PascalLeCompte, also drives.“He’s an engineer at ‘another

company,’” Lester said. “We goout and race about 12 or 15 times

a year – mostly between Apriland September, mostly in theMidwest. We’ve gone as far southas Bowling Green, Ky., and as fareast as Maryland.“It’s a great sport,” Lester said.

“You can still take a street carand drive it.”GM spokesman Tom Read said

GM likes to show what its em-ployees can do with their cars.So, this month, Lester’s dragsterwill be on display in the lobby ofBuilding B in the Pontiac Power-train complex.“We’ve been displaying differ-

ent employee vehicles for thepast few months,” Read said. “It’sa way to highlight our employ-ees’ automotive extracurricularactivities. We try to put a varietyof cars with different engineeringfeatures that might be of generalinterest on display. I think Dom’scar is pretty interesting.”Lester said he’s now working

on a new engine for GM as a de-velopment and validation systemmanager.When asked what engine sys-

tem, he said, “we’ll just have towait and see what it is.”

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GM engine designer Dom Lester shows off his weekend car in the lobby of Building B in the Pontiac Powertrain complex.

momentous occasions in life,Driehorst said.“From the first viewing of ‘Star

Wars’ in 1977, to your first love,through marriage and parent-hood, to sharing ‘Star Wars’ withthe next generation, Chrysler isthere to help enable those expe-riences,” Driehorst said. “As thespot states, few things feel likethe first time you saw ‘StarWars.’”For Dodge, Driehorst said, its

commercial, titled, “The ForceGathers,” pays homage to theiconic image of Darth Vader andhis army of Stormtroopers.An armada of white Dodge

Chargers, Challengers and Du-rangos, all led by a sinister blackDodge Viper, march towardsome nervous valets at the red-carpet opening of the newestStar Wars film.“This is all set against the fa-

mous “Imperial March” music,Driehorst said.For Jeep, Driehorst said, In-

dustrial Light & Magic made acommercial called, “ShootingStar.”It contains custom content for

the ad featuring an epic spacebattle between the Rebel Al-liance and the Imperial forces. ATIE fighter explodes, which ap-pears like a shooting star to ourJeep passengers admiring thestarry sky many galaxies away.The spot concludes with avoiceover that says, “Enjoy thefreedom to go far, far away” im-plying that only a Jeep can takeyou to a place where you havean expansive view of the galaxy,Driehorst said.The Ram “Family” spot uses

sound design and music fromthe movie trailer and featuresthe voice of actor Mark Hamill(Luke Skywalker), Driehorstsaid. First opening on a blurryimage far off in the distance of abarren desert landscape, Ramvehicles power through thedesert, revealing a Ram 3500,2500, 1500 and the new Rebel, asHamill says, “There exists an all-powerful force in the universe. Itsurrounds us. Gives us strength.Turns fear into hope. And tothose who seek to harness suchpower … This is what you’vebeen looking for…”The spot closes promoting the

year-end Ram sales event and“Star Wars: The Force Awakens.”The Fiat commercial – “Awak-

ening” – is meant to embody theclassic Star Wars theme of bal-ance between good and evil withblack and white Fiat 500 Abarthsdueling it out on what looks likea landscape from a galaxy far, faraway, Driehorst said.

The Force is withChrysler’s LatestTV CommercialsCONTINUED FROM PAGE 1

GM Engine Designer Builds Engines for Racing Dragsters

BorgWarner’s GenV electro-hy-draulically actuated all-wheeldrive coupling was picked for thenew XC90 luxury SUV from VolvoCars based on the new scalableproduct architecture.“We are proud to extend our

long-standing, successful coop-eration with Volvo Cars by deliv-ering our market-leading AWD

technology for Volvo’s brandnew XC90 SUV,” said Dr. StefanDemmerle, president, BorgWarn-er PowerDrive Systems. “Borg-Warner’s reliable AWD couplingcontributes to enhanced trac-tion, stability and handling, en-abling a fun-to-drive experiencewith maximum performance aswell as improved fuel economy.”

BorgWarner Tech Picked for Volvo

CONTINUED FROM PAGE 1

Page 4: DavidBuick’sFamilyCrest InspiredBuickInsignia€¦ · Lucasfilm on ‘Star Wars: The Force Awakens’ once again pro-videstheopportunitytodeliver the unexpected – relevant, en-tertaining

sales since 2000 and our 68thconsecutive month of year-over-year sales increases,” said ReidBigland, head of U.S. Sales.“The favorable I.O.U. environ-

ment of low interest rates, oilprices, and unemployment, cou-pled with our strongest productlineup ever, continues to be asignificant driver of FCA sales.”Seven Fiat Chrysler vehicles

set records in the month of No-vember, Kisiel said, includingfour Jeep brand vehicles.The Jeep Cherokee (17,426

compared with 16,945), JeepCompass (4,886 versus 4,099),Jeep Patriot (8,348 comparedwith 7,546) and Jeep Wrangler(13,847 compared with 13,592)each recorded their best Novem-ber sales ever.The Chrysler Town & Country

minivan posted a 20 percentsales gain (9,689 in 2015 com-pared with 8,055 in 2014), thelargest percentage year-over-year increase of any FiatChrysler vehicle in the month,Kisiel said. The news for theChrysler brand wasn’t all good,though. Chrysler brand sales,overall, were down 12 percent,compared with the same montha year ago.Sales of the Chrysler 300 were

3,932 this year in Novembercompared with 4,871 last yearduring the same time. The 200also saw a sales decline – 10,332this year versus 14,317 last year.Five Dodge brand vehicles

posted sales gains, including theDodge Challenger and DodgeJourney, which had their bestNovember sales ever. It was theChallenger’s 10th sales recordthis year, Kisiel said. The DodgeCharger (6,685 versus 6,569),Dodge Durango (5,780 comparedwith 5,413) and Dodge Viper (50compared with 45) all postedyear-over-year sales gains in No-vember.The Dodge Challenger(4,263

compared with 4,157), DodgeJourney (7,798 versus 7,539) andRam pickup truck (36,407 thisyear, 35,865 last year) alsoturned in their best Novembersales ever.Fiat Chrysler finished the

month of November with an 86-day supply of inventory (659,063units), Kisiel said.Right now, Kisiel said, U.S. in-

dustry sales figures for Novem-ber are internally projected at anestimated 18.4 million units Sea-sonally Adjusted Annual Rate(SAAR).

Jeep’s NovemberSales Are Best

Since 2000CONTINUED FROM PAGE 1

PAGE 4 DECEMBER 7, 2015DETROIT AUTO SCENE

LANSING, Mich. (AP) – A re-port says Michigan needs779,000 more residents with apost-secondary degree or certifi-cate within 10 years to meet em-ployer needs and join the ranksof best-educated states, a sizableincrease from current levels.Forty-six percent of citizens

have degrees or certificates now.The report issued Dec. 1 recom-mends 60 percent have a collegedegree, graduate degree or tech-nical certificate by 2025.The report comes from a

workgroup of university leaders,business executives, lawmakersand Gov. Rick Snyder’s office.Recommendations include

having a marketing campaignand hiring more high school andcollege advisers. Other sugges-tions include tripling the numberof high school students in earlycollege and career technical edu-cation courses, increasing need-based financial aid and stream-lining credit transfers from com-munity colleges.

State Report SaysMore Education

Will Aid Employers

Page 5: DavidBuick’sFamilyCrest InspiredBuickInsignia€¦ · Lucasfilm on ‘Star Wars: The Force Awakens’ once again pro-videstheopportunitytodeliver the unexpected – relevant, en-tertaining

DECEMBER 7, 2015 PAGE 5DETROIT AUTO SCENE

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2016 CHEVY EQUINOX LT FWDULTRA-LOWMILEAGE LEASE EXAMPLE FOR QUALIFIED CUSTOMERSWITHA GM EMPLOYEE DISCOUNT AND A CURRENT NON-GM LEASE

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*All pricing requires GM Employee Discount and a NON GM lease expiring within 365 days. All leases are 24 months and 10,000 miles per year with $0 down. Leases are on approved credit throughGM Financial. ** No 1st Payment on the Cruze & Malibu. Lease Pullahead is eligilble for all current Chevrolet lessees. Customer must terminate the lease, waive up to 3 payments (up to $1500)towards the purchase or lease of most 2015 and 2016 Chevrolet Vehicles. Not all customers will qualify. See dealer for complete details. Disposition Fee: Returning GMF lessees with a dispo-sition fee qualify for a fee waiver when purchasing or leasing a new GM vehicle. If No GM vehicle is released then the Lessee will be charged the $395.00 Disposition Fee. Offers end 01/04/2016.

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General Motors has become asignatory of the United NationsGlobal Compact, the world’slargest corporate responsibilityinitiative.Under the conditions of the

agreement, GM spokeswomanSharon Basel said that GMpledges to support and promotethe compact’s 10 principles inthe areas of human rights, labor,the environment and anti-corrup-tion.The principles, as listed on the

United Nations’ site unglobal-compact.org are:Human Rights ---• Principle 1: Businesses

should support and respect theprotection of internationally pro-claimed human rights;• Principle 2: Businesses

should make sure that they arenot complicit in human rightsabuses.Labor ---• Principle 3: Businesses

should uphold the freedom of as-sociation and the effective recog-nition of the right to collectivebargaining;• Principle 4: The elimination

of all forms of forced and com-pulsory labor;• Principle 5: The effective

abolition of child labor;• Principle 6: The elimination

of discrimination in respect ofemployment and occupation.Environment ---• Principle 7: Businesses

should support a precautionaryapproach to environmental chal-lenges;• Principle 8: Businesses

should undertake initiatives topromote greater environmentalresponsibility;• Principle 9: Businesses

should encourage the develop-ment and diffusion of environ-

mental friendly technologies.Anti-corruption ---• Principle 10: Businesses

should work against corruptionin all its forms, inlcuding extor-tion and bribery.GM analyzed its current poli-

cies, processes and practicesand found close alignment withthe U.N. Global Compact’s princi-ples, Basel said.The company will maintain

these principles throughout itsglobal operations and seek op-portunities to collaboratethrough the U.N. network to ad-vance broader initiatives such asthe Sustainable DevelopmentGoals.

General Motors Signs UN’sGlobal Rights Compact

FLINT, Mich. (AP) – A firefight-er has saved papers document-ing the genesis of General Mo-tors from a fire that damaged ahistoric museum in Flint.

The Flint Journal reports thata firefighter carried the book outof the Whaley House HistoricMuseum after the buildingcaught fire around 2:30 p.m. Nov.30.The book details a loan Robert

Whaley gave to companyfounder Billy Durant to purchasethe Dort Carriage Company.Workers from a restoration

company began taking otheritems out of the house theevening of Nov. 30. A specialistwas called in to determine whatcan be preserved.Linens from the second floor

and books and furniture from thethird floor may be permanentlydamaged.

Firefighters SaveHistoric GM

Papers in Blaze

Page 6: DavidBuick’sFamilyCrest InspiredBuickInsignia€¦ · Lucasfilm on ‘Star Wars: The Force Awakens’ once again pro-videstheopportunitytodeliver the unexpected – relevant, en-tertaining

PAGE 6 DECEMBER 7, 2015DETROIT AUTO SCENE

SERVICE HOURS: Monday & Thursday 6:30am-9:00pm; Tuesday, Wednesday & Friday 6:30am-6:00pm • Shuttle at 6:30am - Pick-up Both Ways • All Day starting at 6:30am.

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*All prices and payments include GM rebates. Picturesmay not represent actual vehicle. Prices subject to change per GM incentives. Prices and payments are inclusive of active GMemployee discount (unless otherwise stated). All leases are 10,000miles per yearwith approvedSTier credit.Vehicles shownare $999down.Must have lease loyalty and/or conquest.Must currently ownor lease aChevroletVolt..Must have closing competitive lease. Prices and payments are plus tax, title,plate feew/ acquisition fee up front, refundable security deposit required on certain vehicles – to be determined by lender. Must be currently leasing or own aVolt. $3,500 trade in is valid on 2003 or newer vehiclesw/ under 115kmiles in drivable condition,no branded titles, reconditioning determined by appraiser. Certain restrictionsmay apply, see dealer for complete details. Exp date:1/4/2016.

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*All prices and payments include GM rebates. Picturesmay not represent actual vehicle. Prices subject to change per GM incentives. Prices and payments are inclusive of active GMemployee discount (unless otherwise stated).All leases are 10,000miles per yearwith approved STier credit. Vehicles shown are$999 down.Must have lease loyalty and/or conquest. Prices and payments are plus tax, title,plate feew/ acquisition fee up front, refundable security deposit required on certain vehicles – to be determined by lender. $3,500 trade in is valid on 2003 or newer vehiclesw/ under 115kmiles in drivable condition,nobranded titles, reconditioning determined by appraiser. Certain restrictionsmay apply, see dealer for complete details. Impala acquisition fee due up front. Exp date:1/04/2016.

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PURCHASE LS FOR$20,769*

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Self-driving robot cars are notready for public use and the Na-tional Highway Traffic Safety Ad-ministration (NHTSA) must notrush to implement regulationscovering the vehicles as it up-dates its policy on automated ve-hicle technologies, ConsumerWatchdog said Dec. 3 in a letterto the federal agency.Consumer Watchdog’s Privacy

Project Director John M. Simp-son, in the letter to Departmentof Transportation Secretary An-thony Foxx and NHTSA Adminis-trator Mark Rosekind, also calledfor formal rulemakings to set en-forceable standards for automat-ed technologies that enhancesafety.“Automated technologies –

some of which are already beingdeployed, such as automaticemergency braking – can clearlyimprove auto safety,” wroteSimpson. “Consumer Watchdogis concerned that success withsuch automated features couldprompt NHTSA to prematurelyrecommend approval of thegeneral public use of fullyautonomous self-driving robotcars.”In late November, Foxx or-

dered NHTSA to update its morethan two-year-old “PreliminaryStatement of Policy ConcerningAutomated Vehicles.” Updatingthe policy makes sense, Con-sumer Watchdog said, but is im-perative that any updates con-tinue to put safety ahead of allother considerations.NHTSA’s current policy on self-

driving robot cars urges thestates allow them only to beused on public roads for testingpurposes. Moreover, the policysays, “NHTSA strongly recom-mends that states require that aproperly licensed driver be seat-ed in the driver’s seat and readyto take control of the vehiclewhile the vehicle is operating inself-driving mode on publicroads.”

Consumer GroupWorries About

Automated Cars

LANSING, Mich. (AP) – Statelawmakers on Dec. 2 took an ini-tial step toward enacting taxbreaks to ensure that a majordata developer chooses Michi-gan as the site of its first mega-campus in the eastern U.S.The fast-tracked bills, ap-

proved 8-5 by the House Tax Pol-icy Committee, would exemptdata centers from sales taxes,use taxes and property taxesowed on business equipment.The legislation is needed to final-ize Las Vegas-based Switch’splan to locate a facility nearGrand Rapids, but it drew con-cerns from Gov. Rick Snyder andbusiness interests such as theMichigan Chamber of Commerceworried about the budget impli-cations and a lack of job-creationguarantees.The company provides securi-

ty, power and cooling for stacksof thousands of servers ownedby more than 1,000 clients in-cluding eBay, Google and Ama-zon.Supporters say the tax breaks

are essential to keep Michigancompetitive with at least 22other states offering incentivesto a growing sector that func-tions as the brains of theInternet and cloud computing.Switch estimates that the com-pany and its clients will employ1,000 workers and spend $5 bil-lion at the Michigan “supernap”campus over 10 years.“We bring companies to our

environs. When they come, theybring their employees,“ saidJason Mendenhall, a Switchexecutive vice president.

State OfferingTax Breaks toData Centers

Page 7: DavidBuick’sFamilyCrest InspiredBuickInsignia€¦ · Lucasfilm on ‘Star Wars: The Force Awakens’ once again pro-videstheopportunitytodeliver the unexpected – relevant, en-tertaining

DECEMBER 7, 2015 PAGE 7DETROIT AUTO SCENE

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$20,500*WAS$28,115 YEAR END SAVINGSSAVE OVER $7,600 OFF MRSP

NOW$34,999*SAVE OVER $6,200 OFF MRSP

Stk. #4541-16 • Deal# 58254. Figured with GMS pricing and must have non-GMLease set to expire within 365 days. See dealer for details. Total due $2,407.17

2244 MMOONNTTHH BBUUIICCKK EEXXPPEERRIIEENNCCEE LLEEAASSEEFREE Maintenance • FREE XM Radio • FREE OnStar

WAS $41,205

BUICK/GMC HOLIDAY SALES EVENT!!!ALL NEW 2016 BUICK LACROSSEEVERYONES PRICE!

LEATHER • 1SL

2016 GMC

ACADIAFWD • SLE-1

Stock #8788-16 • Deal #58510$1709 total due at signing.

GM pricing plus tax, title & lic. Mat package removed.GM price lease figured with lease conquest rebate.Dealer removed original equipment from vehicle.

NO SECURITY DEPOSIT REQUIRED!

$199*24MONTHLEASE

FOR ONLY

10K PER YEAR

2015 GMC

CANYON4WD • SLE • EXT CAB

HOLIDAY SALES EVENT SAVINGStock #8323-15

GM employee price plus tax of $1744.08, plus title, lic.& doc.

$28,568*WAS$33,045

END OF THE YEAR SPECIAL

SAVE OVER $4,400 OFF MRSP

2015 GMC

SIERRA1500 • 4WD • DOUBLE CAB • SLE

Stock #8590-15 • Deal #52863$1930 total due at signing.

GM pricing plus tax, title & lic. GM price lease figured with lease loyalty rebate.

NO SECURITY DEPOSIT REQUIRED!

$159*24MONTHLEASE

FOR ONLY

10K PER YEAR

0% FINANCINGAvailable on

All 2015 Buick and2015/2016 GMC Yukon

UP TO 60 MONTHS

*Pictures may not represent actual sale vehicle. All applicable incentives including conquest and/or loyalty offers have been deducted from Sale Prices/Paymentsand are subject to change by the manufacturer without notice and are plus title, tax, plate and CVR fees. Leases are 10,000 miles per year. Disposition fee maybe required at lease turn in. GM Employee discount is required expect where noted. Lease pull ahead is for current Chevrolet lessees and will waive up to3 remaining payments ($1500 maximum). Must have 1999 or newer non-GM lease for Competitive Brand offer. Amount depends on model. KBB Trade-In guarantee is on 2003 to 2013 model vehicles lessreasonable reconditioning costs. No bad Carfax or branded titles. Certain restrictions apply, see dealer for complete details on all incentives/offers. Sale ends 12/31/2015 @ 6:00PM.

2016MALIBU “LT”• Chevrolet Complete Care INCLUDED!

• 2.5L DOHC VVT Engine! • Remote Keyless Entry!• OnStar w/4G LTE w/built-in Wi-Fi hotspot! • Aluminum Wheels!

• Power Vertical Driver’s Seat Adjuster!• Tilt and Telescopic Steering Column!• 7” Color Touch Screen MyLink Radio!

• 36 MPG on the Highway!Stock#G27040

NO FIRST PAYMENTOR SECURITY

DEPOSIT REQUIRED.TAX, TITLE AND

PLATE FEES EXTRA!

2016TRAX “LS”• Chevrolet Complete Care INCLUDED!

• ECOTEC 1.4L “Turbo” DOHC VVT Engine! • Remote Keyless Entry!• USB Port and Auxiliary Input Jack! • Power Locks &Windows!

• OnStar with 4G LTE with built-inWi-Fi hotspot!• 7” Color Touch Screen Radio!

• SteeringWheel Controls!• 34 MPG on the Highway!

Stock#G27245

NO SECURITYDEPOSIT REQUIRED.

TAX, TITLE ANDPLATE FEES EXTRA!

Chevy Lease Pull-Ahead…Waiving Up to 3 YOUR Remaining Payments!*

2016CRUZE “LT”• Chevrolet Complete Care INCLUDED!

• ECOTEC “Turbo” 1.4L DOHC VVT Engine! • Automatic Transmission!• OnStar with 4G LTE with Built-in WiFi hotspot!

• AM/FM/XM Radio w/CD! • Remote Keyless Entry!• Bluetooth for Phone! • Rear Window Defrogger!

• 38 MPG on the Highway!Stock#G27125

NO FIRST PAYMENTOR SECURITY

DEPOSIT REQUIRED.TAX, TITLE AND

PLATE FEES EXTRA!

2016EQUINOX “LT”• Chevrolet Complete Care INCLUDED!

• 2.4L DOHC Engine! • 7” Color Touch Screen MyLink Radio!• Remote Vehicle Entry! • Rear Vision Camera!

• OnStar w/4G LTE w/built-in Wi-Fi hotspot!• Tilt and Telescopic Steering Column!

• 17” Aluminum Wheels!• 32 MPG on the Highway!

Stock#G27253

NO SECURITYDEPOSIT REQUIRED.

TAX, TITLE ANDPLATE FEES EXTRA!24 MONTH LEASE:

$169*$0DOWNW/LEASECONQUEST

Was $27,480 Sale Price $20,835*

$169*$999DOWNW/LEASELOYALTY

OR

24 MONTH LEASE:

$85*$0DOWNW/LEASECONQUEST

Was $24,710 Sale Price $18,499*

$85*$999DOWNW/LEASELOYALTY

OR

Was $21,070 Sale Price $15,699* Was $21,195 Sale Price $16,053*24 MONTH LEASE:

$75*$0DOWNW/LEASECONQUEST

$75*$999DOWNW/LEASELOYALTY

OR

24 MONTH LEASE:

$86*$0DOWNW/LEASECONQUEST

$86*$999DOWNW/LEASELOYALTY

OR

General Motors’ Women’s Re-tail Network awarded a record10 women a total of $29,000 intuition assistance in 2015 to pur-sue careers in automotive retail-ing.The move was made to cele-

brate the fifth anniversary of theNetwork’s Drive to SucceedScholarship Program, said GMspokeswoman Ryndee Carney.Award winners are:• Janette Aguilar, Tyler, Texas;• Mollie Arnold, Lowell, Ind.;• Sandra Giron, Downey, Calif.;• Sarah Goudy, Ajax, Ontario,

Canada;• Madelyn Hamilton, Man-

chester, Mich.;• LeeAnn Loyd, Rushville, Ill.;• Tara Rodgers, Belleville, Ill.;• Christina Salmon, Brighton,

Mich.;• Randigale Smith, Dunlap, Ill.;• Bethany Toups, Lincoln

Park, Mich.GM and its dealers continue as

the only manufacturing/retailpartnership to offer scholarshipsto women pursuing academic de-grees in automotive managementand technical fields, said Carney.Since 2011, the program has pro-vided 37 individual scholarshipstotaling $104,500 to students inthe U.S. and Canada representinga variety of sales regions, ethnici-ties and cultural backgrounds.Karen Miskimins, the Women’s

Retail Network Scholarship Chairand member of the GM Women’sDealer Advisory Council, saidthe program has grown eachyear to become more inclusive.Today, participants represent

every walk of life: traditional stu-dents, military veterans, workingmothers, dealership employeesand women changing careers,Miskimins said.Additionally, more women are

enrolled in fixed operationscourses, which is especially im-portant as dealers brace for highlevels of technician attrition inthe near future, Carney said.As the owner of Hardin

Chevrolet in Hardin, Mont.,Miskimins said she understandsthe importance of women as cus-tomers and employees in retail.“With women now the No. 1

consumer of automotive salesand service, it is paramount thatwe deliver an experience focusedon their needs,” Miskimins said.“This includes a representa-

tive, diverse dealer body that isattentive, knowledgeable andcommitted to excellence. TheWomen’s Retail Network scholar-ship program provides a path forwomen to achieve their automo-tive career goals and fill the retailpipeline with qualified femaleemployees.”Celeste Briggs, GM Women’s

Retail Network director, said theprogram’s success can be credit-ed to grassroots implementationby dealers. Each year, dealerspromote the program with stu-dents and educators, nominatehigh-potential candidates andcontribute financially to thescholarship fund.Briggs said the program

demonstrates the value GM andits dealers place on women andtheir importance to the compa-ny’s overall success.“With every scholarship we

award, we are investing in ourfuture, as well as helping make adream come true,” Briggs said.“Our dealers are already benefit-ting from the skills that scholar-ship winners are bringing to theworkplace.“Exceptional female employ-

ees increase customer loyaltyand overall profitability.”

GM Awards Grants to WomenFor Auto Retailing Tuition

Page 8: DavidBuick’sFamilyCrest InspiredBuickInsignia€¦ · Lucasfilm on ‘Star Wars: The Force Awakens’ once again pro-videstheopportunitytodeliver the unexpected – relevant, en-tertaining

stronger in November, and thelast day of the month was one ofthe best this year.Deals can be dangerous for

the auto industry because theycut into profits and lower vehi-cles’ resale value. Incentiveshave been creeping upwardsince 2011; in November, theyrose an estimated $172 overlast year to $3,066 per vehicle,according to the car-buying siteTrueCar.com.But Eric Lyman, vice president

for industry insights at TrueCar,says the gradual increase isn’t aworrisome trend for the indus-try. For one thing, companies aremaking more profit per vehiclethan they used to becausethey’re selling more expensiveSUVs and trucks.The average sale price of a ve-

hicle last month was $32,966, up1 percent from the previousmonth.Automakers are also trying to

capture as many sales as theycan in the boom years beforesales inevitably slow. Rising in-terest rates, higher gas pricesand other factors are all expect-ed to stall auto sales sometimein the next few years.“It’s kind of like, make hay

while the sun shines,” Lymansaid.And the sun is certainly shin-

ing. Last week, sales forecastingfirm LMC Automotive said salesare now likely to reach a record17.5 million in 2015.

PAGE 8 DECEMBER 7, 2015DETROIT AUTO SCENE

consecutive months. Total Buickcrossover sales were up 11 per-cent.At GMC, crossover deliveries

rose 12 percent, driven by a 16percent gain for the Terrain.Cadillac’s crossover, the SRX,saw a 53 percent increase. Indus-try-wide, crossovers now ac-count for 40 percent of the retailindustry, up from 37 percent ayear ago.“The phenomenal growth of

crossovers in a record-settingmarket is the biggest sales storyof 2015,” said Kurt McNeil, GM’sU.S. vice president of Sales Oper-ations. “Buick was one of the pio-neers of the fast-growing smallcrossover segment with the En-core. Chevrolet’s crossover salesgrowth is far outpacing the restof the industry, thanks to theTrax, Equinox and Traverse. Andthe GMC Terrain is on track tohave its best year ever.”And, Cain said, the Volt had its

best November ever on both atotal and retail basis, selling1,980 units.GM’s retail sales were up 4

percent year over year. Adjustedfor selling days, GM retail saleswere up 14 percent. GM gainedan estimated 1 point of retailmarket share to reach 16.5 per-cent during the month for thecompany’s eighth consecutiveyear-over-year increase.Deliveries to commercial cus-

tomers were up 6 percent yearover year and government deliv-eries were up 2 percent. Rentalsales were down 16 percent perplan, Cain said. Total fleet saleswere down 9 percent.The seasonally adjusted annu-

al selling rate (SAAR) for light ve-hicles was an estimated 18.2 mil-lion units in November. The six-month moving average for theSAAR is now estimated to be 17.9million units. The industry’s bestsales year ever was 2000, when17.8 million light vehicles weredelivered.

GM CrossoverVehicles DriveLatest Sales

CONTINUED FROM PAGE 1

‘Black Friday’Promos PushAuto Sales Up

CONTINUED FROM PAGE 1