David MackeyMarketing and Creative Communications214-289-7216 mackey@mackeyandcompany.com Dallas, Texas

Since 2005:Operating under David Mackey Marketing LLC, David Mackey has done freelance marketing projects—web design, lead generation, marketing collateral, email newsletters, presentations, etc.—for a variety of clients that include Windstream, NEC, Samsung, TCU, Epygi VoIP, VistaOne, Blue Crossing, East Africa Chamber of Commerce, OFPSI and others.

In the twenty years prior to that he was marketing director for CTAP Telecom, MCK Communications and Digital Techniques (applications for Nortel) and Moore Business Forms. In the 1990s he managed $6 million annually in retail channel advertising for PC manufacturer and retailer, CompuAdd. Began his career in newspaper advertising sales with the Austin American-Statesman and other publications. Mackey earned a BBA with honors at Texas A&M.

Consider David Mackey if you need: A writer that can clarify the vague and simplify the complex. A

craftsperson that can crystalize a value proposition.

A designer and illustrator committed to the idea that visual design in product and marketing play a critical role in first impressions, perceived value and buyer confidence.

A self-taught website designer with the fundamentals of HTML and CSS and experience building with CMS programs such as WordPress. A non-coder with the ability to adapt scripts and open source code. A student of clear instinctive user interface and quality consumer experience.

A strategist useful in business and marketing planning, identifying market segments, distinguishing value propositions for niche opportunities and researching competitors.

A tactician with traditional advertising media experience and the ability to generate leads with email and social media.

A pensive, curious problem solver that looks beyond shiny objects and “obvious” answers.

An involved one-on-one teacher, mentor and coach for young marketers and creatives.

A skilled resourceful marketing professional with decades of experience and a genuine passion for the work.

Skills:Strategy, creative problem solving, research, writing, simplifying, design, scheduling and budgeting, segmenting markets and targeting customers, illustration, presentations, event management, amateur photography, video editing, email campaigns (MailChimp, et al.), html and css, promotions, lead generation and management, working with outside resources

Software Mastery:Adobe Photoshop, Illustrator, Dreamweaver, InDesign, Premier, AcrobatMicrosoft Word, Excel, PowerPoint, PublisherWordPress, Salesforce (and other CRM programs), HubSpotQuick study on just about anything

David Mackey Marketing LLC. Available for projects, retainers, possible full-time employee.