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Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative Director Department of Hospitality Management

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Page 1: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative

Building a professional toolkit: what are

our future industry leaders learning and

expecting from us

David L. Jones, Ph.D.

Administrative Director

Department of Hospitality Management

Page 2: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative

Me & Business Travel Management

Page 3: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative
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Agenda

• Hospitality and Tourism Education Today

• USF Department of Hospitality Management Curriculum

and Positioning

• Building Gen Y Professional Toolkit

• Introducing the Hospitality Management Association

Project

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Hospitality and Tourism Education

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Evolution of Hospitality and Tourism University Education

European Wave - 1893

North American Wave - 1922

Asian Wave – Today

Ecole Hoteliere Lausanne

Cornell University

Hong Kong Polytechnic University School of Hotel and Tourism Management

Page 9: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative

Asian Wave

Hospitality and Tourism Industry

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Success of Asian Hospitality Industry

Hotels • Shangri-La

• Peninsula

• Mandarin Oriental

• Dusit Hotels

• Nikko

• Okura

• Oberoi

• Lotte

• Shilla

• Pan Pacific

… and many more

Airlines • Cathay Pacific

• Singapore Airlines

• Thai Airways

• Korean Air

• Asiana

• Japan Airlines

• ANA

• Qantas

… and others

Page 11: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative

Business

Home Educational Institutions

Society

Development of Service Culture

Page 12: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative

Capitalizing on the Asian Wave

USF Department of Hospitality Management

Page 13: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative

University Resources

Students

Industry

Faculty

Four-legged Stool

Page 14: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative

Academia Industry

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Co-creation of Curriculum

Determine Competencies - Industry Focus

Groups

Develop Potential Courses - Faculty

Hospitality Management Curriculum with Industry Focused Competencies

• Hotel & Restaurant Management Track • Meeting & Event Management Track

Prioritize Courses - Industry Focus

Groups & Faculty

Final Result

Page 16: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative

Establishing Our ‘Blue Ocean’

Page 17: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative

Three Pillars of Excellence

Glo

ba

l Me

etin

gs &

Eve

nts

Eco

& E

tho

s

We

llbe

ing

& Q

ua

lity o

f Life

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Creating the Dialog

• LinkedIn Grou

• Annual Hospitality Industry Symposium

• Future Quarterly Senior Executive Roundtables

Page 23: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative

Building the Professional Toolkit

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Secret Formula

25 + 22 = 18

Page 26: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative

Secret Formula

25 + 22 = 18

Grandpa!!

Page 27: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative
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Teaching the Y Generation

Building the Toolkit

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Classroom Reality

• 800 hours of work industry experience

• Capstone courses

Page 42: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative

Reality versus Expectation

Generation Gap

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Hospitality Management Association Project

Page 47: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative
Page 48: David L. Jones, Ph.D. Administrative Director …...Building a professional toolkit: what are our future industry leaders learning and expecting from us David L. Jones, Ph.D. Administrative

Thank You

Questions?


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