david jones brief
DESCRIPTION
David Jones BriefTRANSCRIPT
Brief
Redesign the current website of personal trainer, David Jones, to make it more appropriate for purpose. Design a set of stationary that can be used for the business.
Considerations
Consider use of colour to make it more appropriate for purpose, consider health, fitness, well being and making a healthy new start.
The website will be primary point of contact for the business, the homepage needs to inform it’s visitors about David Jones and services he provides.
Target Audience
Gym members or those looking for one-to-one help with fitness training will a range of goals in mind from toning, weight loss and body building. A middle class clientele as sessions are expensive.
Tone of voice
Information should be communicated in professional, formal tone.
Background
The current website being used is unfit for purpose, in particular the colour scheme used and the layout of content. The website will be the first point of contact for gaining new business, it needs to be easy to use, functional and understandable and sell the qualities and services David Jones offers to his clients.
Mandatory Requirements
A website with the following pages, Homepage, About, Personal Training, Training Programmes, Testimonials, video and contact.
A business card must be part of the stationary designed.
Deliverables
A fully functioning website uploaded and live on the internet.
A set of stationary appropriate to the brand of David Jones.
Studio Deadline
15th November 2013
Thomas Squire Responsive OUGD503 Pure Personal Training
David Jones Pure Personal Training
BA (Hons) Graphic Design
Leeds College of Art