dave gaetani
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Dave Gaetani, Director, Global Customer Marketing, Motorola“Europe Takes on Fiber – Driving Growth through Innovation”TRANSCRIPT
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Voice of the Industry FTTH Europe 2010David GaetaniDirector, Customer MarketingMotorola Access Networks 24 February 2010
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Emerging Video Services: 3DTV
3DTV Quality of Experience and Resolution Increasing Over Time
•2009 - 2010: Half resolution based distribution
– Bit rate range: 6 to 8 Mbps (MPEG-4 AVC)
•2011 - 2012: Full HD resolution per eye based distribution
– Bit rate range: 10 to 14 Mbps (MPEG-4 MVC)
•2012 - 2013: 1080p60 per eye based distribution
– Bit rate range: 20 to 24 Mbps (MPEG-4 MVC)– Beginning of depth map based distribution to save bandwidth
3DTV Enhanced Experience
20 – 24 Mbps
10 – 14 Mbps
6 – 8 Mbps
Today
2012
2013
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Competitive Threats: Cable IPTV
• IP video over DOCSIS• Market window opening
• North American and European cable operators using hybrid modes today
• Solution or ecosystem approaches similar to Telco
• Must be evolutionary
Gartner Hype Cycle
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Broadband Subscribers per 100 inhabitants0 5 10 15 20 25 30 35 40
High GDP per Capita Markets
Lower GDP per Capita Markets
The Gap Widens in Emerging Markets
25-35% vs. <5% Household penetration
Country
“World Bank, Information and Communications for Development 2009, found that for every 10 percentage-point increase in high-speed Internet connections there is an increase in economic growth of 1.3 percentage points.”
Developed Developed CountriesCountries
Emerging Emerging CountriesCountries
Broadband is a Driver of Economic Growth
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The Key is Adaptation
Communities Served
BSS / OSS
Regional Operations Center
EMS/NMS
Services
Access Network
20 km
Remote OLTresidential rebuild ONT
RF Overlay
Network
OLT
Mgmt. Access
Purpose Built Solutions Sharing Common Foundations
Extended Reach
Rural, Low
Density
planned communities
ONT ONTIPTV
20 km
40km
Commercial Services
Enterprise POL
planned communities
ONT ONTIP
STB
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Adaption #1: Extended Reach PON
Extended reach PON expands application coverage as FTTP markets mature
• Rural market coverage• CO consolidation
Motorola will introduce extended reach PON in June 2010
• C+ Optics enabling PON reach up to 40 Km
• Remote OLT (AXS200) planned for May 2011
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Adaption #2: Enterprise Passive Optical LAN
Traditional LAN Passive Optical LAN
WAN
FiberDistribution Hub
56 PassiveOptical LANs
4 PortWork Group
Terminal
Fiber 32
Riser ClosetFloor n
Single Mode Fiber
Fiber 1
POL 1
POL x
20km
WAN Router
Riser ClosetFloor n
WAN
Work GroupSwitch
7000+StationaryDevices
WLANWLAN
Power, Cooling,Battery Backup
CAT-5/6
Multi Mode Fiber
WAN Router
Power, Cooling,Battery Backup
Core Switch/Router
Riser ClosetFloor 1
Enterprise Access Switch
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Adaption #3: Low Density PON
Adaptation of MDU technologies and solutions
• Fiber to remote terminal, pole, building
• VDSL2 or Ethernet to the premises
• Integrated Gateway in the home
• IPTV• Routing functionality• WiFi
RemoteMDU Unit
40km Extended Reach PON
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GPON Always On Lifestyle
Play Video
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Final Thought
“ It is not the strongest of thespecies that survives, northe most intelligent thatsurvives. It is the one thatis the most adaptable to change. ”
Charles Darwin
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