datepage title2 title text effective tools for local communities planned parenthood online sex::tech...
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Effective Tools for Local CommunitiesPlanned Parenthood Online
sex::techFebruary 25, 2010
Challenge
Reproductive Health Crisis
• 1out of every 2 pregnancies in the U.S. are unplanned
• Highest teen pregnancy rates in the developed world
• Latina teen pregnancy rate is 3 times higher
• At least 1in 4 young women has an STD
• At least 1 in 2 young African American women has an
STD
I’m Planned
Parenthood
I’m Planned
Parenthood
I’m Planned
Parenthood
I’m Planned
Parenthood
I’m Planned
Parenthood
I’m Planned
Parenthood
I’m Planned
Parenthood
Opportunity
I’m Planned
Parenthood
I’m Planned
Parenthood
Our Mission and Scope
• Planned Parenthood Online (PPOL) is a
collaborative effort of the national office and
affiliates to use online technology to expand
access to service, education, and opportunities
for involvement with advocacy, fundraising,
volunteering, and working with Planned
Parenthood.
Our Channels
• Web properties
• Social media
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Our Results
Visits/Month
2007 2008 20090
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Health Center Searches/Month
2007 2008 20090
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Appointment Requests/Month
2007 2008 20090
5,000
10,000
15,000
20,000
25,000
Social Networking Participants
2007 2008 20090
20,000
40,000
60,000
80,000
100,000
120,000
Tools for Youhttp://www.plannedparenthood.org/all-access/partners/
What’s Next
Tom SubakFacebook.com/[email protected]