datemy.co.uk
TRANSCRIPT
About
Designed exclusively for Matchmakers who want to ease theburden for someone, the matchmaking platform is ideal for
hesitant online daters, single parents, or for those unlucky in love.
datemy.co.uk is different to all other dating websites because thisis a platform for the Matchmakers.
datemy.co.uk is a new matchmaking site where people can match make afamily member, friend or co worker.
Help someone find love
Inspired by a
personal
story
StoryOnce upon a time there was a lovely, single, widowed father
(my dad). Meeting somebody new didn’t fit into his everyday
routine. He was busy bringing up his three children, and we
were busy growing up. It was a bit of a lonely time, and the
moustache and speedos didn’t help. Time passed and a story
was told about a friend who had set her single mum up with
her colleague’s dad – real life matchmaking. The story stuck
and really resonated. If only it was that simple for everyone.
What if it was? What if this sort of thing could happen online?
It would be reachable to all those wanting to give someone a
nudge towards love. After all, what is shaping love more than
anything today? The Internet. Online dating was nowhere near
as prevalent back then as it is now; if it had been we could
have used it for our dad. But, with more and more generations
finding love online today, it seems about time there was an
online version of matchmaking. So in the beginning we set out
to become the home of matchmaking for single parents, but
the reactions eventually shaped what datemy.co.uk is today.
People wanted to sign their sister up, their brother up, a
friend… not just a parent. So the audience was broadened and
that made us happy, because from time to time we’ve all
needed that little nudge.
Journey
2012datemy is a crowdfunded start up. Back in2012 datemy.co.uk wasjust an idea! It wascrowd funded onbanktothefuture.comacross 90 days.
The crowd fundingcampaign endedsuccessfully. Rachael quither job in February to workon datemy.co.uk full timeand turn the idea intoreality. The website was softlaunched in July 2014.
2014 2014
datemy.co.uk officiallylaunched in November!
#helpfindlove
datemy.co.uk launched in November with “gifts of love” attached toballoons across London. The gift balloons symbolise the heartfeltconcept of datemy, which is to “Help someone find love.” When a giftwas found a QR code could be scanned to watch the launch video,which celebrates a Matchmakers role in helping someone find love,labeling it as “the greatest gift of all”. http://youtu.be/oAo6ATjbeAc
Press
"I'm going to get set up,possibly by my mum.Looks like good fun!"
Metro UK dating columnist
"Loving the site! It feelslike a much more genuineway to do online dating vsthe Tinders of the world!"
Alyssa, Matchmaker on datemy
"When I saw datemy.co.uk I signed mymum up straight away. I think thereason she agreed because putting
herself out there is essentially all on myside. I get to do the hard part andhopefully she meets someone as
fantastic as she is."
"Imagine my excitement when Iheard about datemy. This is
exactly what I've been waiting for,now I can be Queen of the
Matchmakers, I can actually lookat the hopeful daters & see who Ithink would best suit my friends
or family."
Priya, Stuzz.comLara, Matchmaker on datemy
Locations
UK based 2015 USA & Europe 2016
Market environment
15,000,000
2,000,000
90,000,000
1 in 51 in 2
relationships start online
will start online by 2031
2/3rds of them don’t usean online dating site.
Online dating is worth £2 billion globally
It's the 2nd most commonway of starting arelationship
single people in the UK
single parents in the UK
single people aged 1945 in the US
Facts
Nearly ½ of online daters aged 50+are convinced by their children tosubscribe.
1 in 5 people get someone to help write
their dating profile
Studies show people aren’t goodat picking their own dates & goout with less than 1% of people
they pick
Of single parents worry aboutwhat their children will think of anew partner.
Of single parents struggle tomeet someone in everyday life70%
56%
Subscriptions
1 month
£206 months£7.50 a month + 2 months free
£60
3 months 12 months£11.25 a month + 1 months free
£45
£4.80 a month + 3 months free
£72
datemy.co.uk will be free until July 2015
datemy.co.uk is free for Matchmakers
