databox partner program (and some cool ways to …...client satisfaction depends on the use of their...
TRANSCRIPT
Introducing the Seventh Sense Connector (and some cool ways to use it)
Databox Partner Program
6/21/17
Agenda for Today: 1. What problems does Seventh Sense solve for?
2. How a HubSpot Platinum Partner has found success with Seventh Sense
3. Software Demo
4. Using Seventh Sense Internally - HubSpot Platinum Partner Testimonial
5. Other Seventh Sense Templates
Meet Mike, CEO & Co-Founder of Seventh Sense
Seventh Sense is an artificial intelligence system that optimizes delivery times and frequency of email outreach.
A better relationshipis built with the customer.
Marketing (open, click, conversion) and email data are
automatically collected.
Profiles are shared throughout the enterprise.
A communication profile is created by Seventh Sense’s
Patent-Pending IP.
Customer is Contacted
Viewed in existing CRM or Seventh Sense’s Web &
Mobile Applications.
Existing tools leverageSeventh Sense knowledge
in future outreach.
Customer interactions are analyzed.
More Visible Emails
Lower Ramp Time
Greater Insight
Shared LearningThroughout the Enterprise
More Productive Call Activity
BENEFITS
Personalize Email Campaign Times.
Personalize Individual Email and Call Times.
Know individual prospect’s communication patterns.
Retain data to nurture customers and prospects.
Win or Lose data is collected and added back into the funnel.
Increases In
Talk Time Connects Opens Clicks
Unsubscribes >17% >25% >90%
Decreases In
>8%
>38%
BenefitsReal World Results
Agenda for Today: 1. What problems does Seventh Sense solve for?
2. How a HubSpot Platinum Partner has found success with Seventh Sense
3. Software Demo
4. Using Seventh Sense Internally - HubSpot Platinum Partner Testimonial
5. Other Seventh Sense Templates
Meet Elyse, President of Prism Global Marketing SolutionsHUBSPOT PLATINUM PARTNER
● Primarily serves mid-sized to large, growing healthcare and tech companies
● Goal: keep the needle moving higher and become part of the overall business strategy instead of just the marketing strategy.
what they do
● Set up Seventh Sense for one client and trained the team at Prism Global on how to use the system.
● Result: ○ 18% increase in click rate ○ 6% increase in open rate○ 15% of the dormant database reengaging with email
how they use seventh sense
Prism Global Marketing Solutions wanted to continue to deliver email marketing and automation results, but knew there had to be another solution, especially given the amount of data they have on contacts by using HubSpot.
the opportunity
Automated, customized send times based on historical email engagement data to put each email in recipients’ inboxes at just the right time. By utilizing the data in HubSpot, they leverage the Seventh Sense technology to make email marketing more personalized and customized.
the solution
Increased engagement rates and significantly more new leads and reengaged leads from email campaigns made clients happy with results and generated referral business.
the results
read case study
Use this Template
DEMOSEVENTH SENSE
Inside of your email systems, you have “black gold,” which includes historical sends, opens, clicks and reply data. Seventh Sense becomes the “miner” of your historical data and makes it actionable.
Build a profile on each contact that you have...
When they engage Top Time per Day Weekly Top Time
… and access it directly via HubSpot CRM
View Key Seventh Sense Metrics in Databox
All Time Events
All Time Contacts
Reengaged Contacts
All Contact Engagement
Newly Engaged Contacts
Date of Last Interaction
Marketing Events
Incoming Email Messages
Seventh Sense Use this Template
Batch & Blast Campaign: Create a Workflow in HubSpot and sync it with your Seventh Sense account
Nurture Campaign: Send emails, delays, trigger web hooks
Agenda for Today: 1. What problems does Seventh Sense solve for?
2. How a HubSpot Platinum Partner has found success with Seventh Sense
3. Software Demo
4. Using Seventh Sense Internally - HubSpot Platinum Partner Testimonial
5. Other Seventh Sense Templates
Meet Laura, Marketing Manager of LeadG2HUBSPOT PLATINUM PARTNER
● Serve mostly large media companies and mid-sized professional services firms
● Client satisfaction depends on the use of their services, so the agency wants clients to get all the benefits they can
what they do
● Because Seventh Sense delivers emails at each individual’s best time, the large media corporations’ servers weren’t going to be hit all at once, which in some cases was triggering the spam filter.
how they use seventh sense
LeadG2 was seeing low engagement and high bounce rates on both marketing emails and client mailings.
the challenge
Customized send times delivered email at optimal times for engagement and allowed emails to hit corporations’ servers at different times.
the solution
Engagement rates increased significantly and bounce rates were reduced to almost zero after eliminating no-longer functioning email addresses.
the results
read case study
Use this Template
Agenda for Today: 1. What problems does Seventh Sense solve for?
2. How a HubSpot Platinum Partner has found success with Seventh Sense
3. Software Demo
4. Using Seventh Sense Internally - HubSpot Platinum Partner Testimonial
5. Other Seventh Sense Templates
Seventh Sense + HubSpot Use this Template
Seventh Sense + Google Analytics Use this Template
Next Steps with Seventh Sense?
Contact Mike to see how Seventh Sense can help you increase engagement rates and decrease bounce rates,
resulting in more efficient email campaigns.