DATE MAY 1, 2014

DATA VISUALISATION: THE BEAUTIFUL NEW FRONTIER

#IJF14

“THE PAINTER, REPLACED IN HIS TRADITIONAL ACTIVITY BY THE

PHOTOGRAPHY, EVENTUALLY ACHIEVES THE STATUS OF PURE POET” LE

CORBUSIER #ijf14

Le Corbusier, On modern painting, 1925 BUZZDETECTOR

The historic landmark for modern painting is reached with the shift from objective view to subjective one.

Photography is since then in charge to represent the true image of a person or of a place.

The painter is free to represent it as he sees it without borders other than his imagination and creativity.

We are reaching an historic landmark in data visualization too. A moment defined, first of all, by the quantitative side of data and then by their qualitative side.

BUZZDETECTOR

WITH NONCHALANCE WE ARE STILL RENDERING

DATA AS IF WE WERE IN 1985 #ijf14

BUZZDETECTOR

Every analyst has the responsibility to work on two levels: data quality, accuracy and meaningfulness of the visualization.

The quest for inspiration should not necessarily happen in marketing and information environments only.

It should travel freely with a broader perspective.

BUZZDETECTOR

BUZZDETECTOR

30 years.

This is the time span between these two graphs.

The world has changed dramatically, we got older (better, more mature) while a large part of the audience in this room were grewing up.

Anyway, after 30 years, we are still looking at the same representation.

BUZZDETECTOR

THE TRANSLATION OF DATA INTO INFORMATION INTELLIGIBLE FOR THE END USER CALLS FOR A NEW

AESTHETIC IN REPRESENTING. #ijf14

BUZZDETECTOR

Stanley Kubrick, selfie with wife and J.Nicholson

1) TO IDENTIFY A STRONG UNIQUE PERSPECTIVE

#IJF14 BUZZDETECTOR

Lydia Delectorskaya, Matisse - l’apparente facilité, 1993

2) TO STRESS DETAILS SO TO GET THE BEST AND MOST COMPLETE

OUTLOOK #ijf14

BUZZDETECTOR

Andrej Belyj, Historiosophical diagram, 1927

3) TO LOOK FOR VISUAL INSPIRATION FROM THE

BROADEST NUMBER OF SOURCES POSSIBLE

#IJF14BUZZDETECTOR

4) TO CATCH AUDIENCE ATTENTION, THE REAL

PAYBACK #IJF14

BUZZDETECTOR

FILL THE SPACE FOR THE IMAGE WITH YOUR OWN DESIRED AUDIENCE PIC

THE SHIFT FROM INTERACTION QUANTITY TO

INTERACTION QUALITY

BUZZDETECTOR

BUZZDETECTOR

AFTER THE THEORY, IT’S TIME TO GET FOR REAL. !

IN THE FOLLOWING SLIDES THE STORY COVERS THE LAST MONTHS OF #IJF14, FROM THE SHOCKING NEWS OF THE DEATH

OF THE EVENT TO ITS REBIRTH DUE TO AN IMPRESSIVE MOVEMENT TO SUPPORT AND A SUCCESSFUL CROWDFUNDING.

!THE VISUALIZATION HAS BEEN DEVELOPED ALONG WITH

ACCURAT, INFORMATION DESIGN AGENCY.

0

20

40

60

80

100

0

500

1000

1500

2000

2500

3000

articoli

TWEETS

FB

weblogs

forum

mainstream

TIMELINE articoli:

donazioni (€)

donatori

21386

10

Il dibattito online su ijf14

come si legge

18.239 €

24.000 € 37,063 € 50,571 €

74,401 €

110,421 €

115,350 €

comunicato “stop at the top”

incontro live

17

.10

13

ott

ob

re ‘

13

21

.10

lancio crowdfunding

02

.11

08

.11

11

.11

23

.12

14

.01

20

.01

30

.01

31

.01

04

fe

bb

raio

‘1

4

BUZZDETECTOR

21 ottobre 2013:incontro live, #savetheijf14

17 ottobre 2013:comunicato “stop at the top”, il festival non si fa

2 novembre 2013:incontro live e inizio crowfunding

2 dicembre 2013:1 mese

2 gennaio 2014: 2 mese

2 febbraio 2014: 3 mese - fine

Gli orari del dibattito

31 < 40

41 < 50

< 50

21 < 30

11 < 20

0 < 10

HEATMAP (n° di tweet):come si legge

15.0

2

04.0

2

ore del giorno

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 230

0

23.59

m m g v s d l

festivi

0

500

1000

1500

2000

2500

3000

3500

4000

tweets

BUZZDETECTOR

21 ottobre 2013:incontro live, #savetheijf14

17 ottobre 2013:comunicato “stop

at the top”, il festival non si fa

2 novembre 2013:incontro live e inizio crowfunding

2 dicembre 2013:1 mese

2 gennaio 2014: 2 mese

2 febbraio 2014: 3 mese - finecrowdfunding

dimensione = n° di tweet

live donate

grazie

golddonors

pubblici

saveijf14

sfida

crowdfunding

support

help

1

1228

stopcome si legge

stop

crowdfunding

donate

golddonors

grazie

help

live

pubblici

saveijf14

sfida

support

Le parole chiave

BUZZDETECTOR

BUZZDETECTOR

THE FOCUS HERE IS ON THE TIME, PLACED ON THE X AXE. !FOLLOWING THAT ELEMENT, SLIDE BY SLIDE, YOU GO ALONG THE STORY OF A SUCCESSFUL OPERATION: WHICH CHANNEL CONTRIBUTED THE MOST, THE MOST LIVELY PART OF THE DAY TO START A CONVERSATION, THE WORDS MARKING THE MILESTONES.

La Stampa Espresso

Espresso

Il Post

Sole 24 Ore

Corriere

Linkiesta

PrimaOnLine

Che Futuro

Il Fatto Quotidiano

WiredRepubblica

twitter shares

facebook shares

0 200 400 600 800 1000 1200 1400 1600 1800 19790

20

40

60

80

100

120

140

160

180

200

220

Repubblica WiredEspressoLa Stampa Linkiesta PrimaOnLineSole 24 Ore Che FuturoIl Fatto Quotidiano Il PostCorriere

mi piace (fb)followers

Testate giornalistiche e social share

come si legge

dimensione = n° di shares totali

2

1979

BUZZDETECTOR

I partecipanti

rete

_arianna

annamasera

beppesevergnini

ChiaraBaldi86

ChiaraPeggy

insopportabile

journalismfest

StKonrath

acarvin

alaskaRP

bravimabasta

ciropellegrino

fnicodemo

GenCarotenuto

gluca

lucasofri

makkox mastrobradipo

mathewi

matteograndi

pandemia

riotta

stevebuttry

workingcapital

alessiojacona

fede_guerrini

zeropregi

MediasetTgcom24

wireditalia micheleemiliano

bilalr

YouReporterliviacolaresmfrogers

fanpage

la_stampa

vittoriozucconi

Brown_Moses

JoannaUK

mariocalabresi

wblau

ilpost

Twiperbole

pedroelrey

nomfuprepubblicait

chedisagio

jamesrbuk

andreavianel

mafedebaggis

colvieux

simonespetia

robertamilano

101 - 200

10.000+

201 - 300

301 - 400

401 - 500

500 - 1.000

1.001 - 5.000

5.001 - 10.000

0 - 100

come si legge

followers

dimensione = n° di connessioni in entrata e in uscita

spessore = n° di connessioni (min: 1; max: 24)

1283

BUZZDETECTOR

Vikram Chandra, Geek sublime - writing fiction, coding software, 2013

“A GAME OF CHESS IS A VISUAL AND PLASTIC THING…THE PIECES AREN’T PRETTY IN

THEMSELVES…IT’S THE IMAGINING OF THE MOVEMENT OR OF THE GESTURE THAT MAKES THE BEAUTY. IT’S COMPLETELY IN ONE’S GRAY

MATTER” MARCEL DUCHAMP

BUZZDETECTOR

@buzzdetector

@gianandrea

@buzzflows

g.facchini@buzzdetector.com

www.buzzdetector.com

BUZZDETECTOR