LBM’s DataVision eContact provides email data,creative setup, broadcast and tracking in oneintegrated end-to-end campaign solution. Withaccess to over 700,000 opted-in business emailaddresses in the LBM UK Business Email File,DataVision eContact gives you the power to:

- Reach out to a large number of businesses - Raise brand awareness - Promote new products - Generate new business leads- Identify further prospects for future

campaign targeting

It’s fast and easy to select and target prospects.You’ll have expert advice and resource to buildyour email message, full campaign tracking,detailed reports and ‘hot leads’ lists - all withoutthe burden of buying, maintaining andbroadcasting to your own email marketing list.

DataVisioneContactThe end-to-end email campaign solution

Email data, message formatting, deliveryand reporting - in one integrated service

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precise targetingUsing the LBM UK Business CONTACT File target youremail campaign by business type, size, age, geographicallocation, likely purchasing requirement and the type ofdecision maker. Need help to accurately define your targetaudience? Ask us for detailed analysis and expert advice.

controlled frequencyUnlike some broadcasters, we carefully control andrestrict the number of email marketing messages sentto each email address. Our mediated approach ensuresa high open and response rate for every campaign.

creative setupThe format and text content of an email message isvitally important to deliverability. Our content adviceand creative setup service helps to prevent legitimatemessages being caught or blocked by Spam filters. Wecan also ensure that messages open and displaycorrectly on multiple email clients - from html to plaintext versions.

ISP relationship managementISPs continually attempt to prevent commercial spammersfrom operating. If email broadcasts aren’t managedcorrectly, reputable communications can be blocked.The DataVision eContact email platform continuallymanages the relationships with the ‘gatekeepers’ ofinboxes, allowing your legitimate marketing message tobe delivered.

report generationIt’s important to understand your email campaignperformance in detail. LBM’s DataVision eContact featuresa detailed tracking report showing the number of emailsthat arrived, those that were opened and those thatclicked-through. By selecting hot leads from clicked-through data, we can help you develop follow-upcampaigns via phone or mail.

what DataVisioneContact will dofor you...

the process

step 1: make your email data selection

step 2: book date & timeBook the date and time for when you wish your campaign to be broadcast. Due to the control placedaround the number of emails sent, your Business Development Manager will advise what volumeswill be available on different dates.

step 3: design your email creative

step 4: broadcastThe campaign will go out at the specified date and time requested.

1. Business Selection 2. Contact Type

account managementAll email campaigns are managed by experienced LBM eContact Account Managers. By clearlyagreeing your objectives at the outset, we ensure your campaigns achieve maximum ROI.

step 5: reportingAn in-depth performance report will be provided 24 hours after the campaign has been sent.

step 6: release of hot leadsAll business data relating to your click through will be provided and flagged to indicate the time and link.used within 72 hours of campaign broadcast

Deliver HTML and Plain Text to LBM threeworking days before campaign broadcast date.

Use LBM’s in-house email creative team to produceyour HTML, all text and images to be supplied fiveworking days before campaign broadcast date.

AGENCY OF THE YEAR - CONTACT

LBM House, Atlantic Street, Altrincham, Cheshire WA14 5FYt: 0870 845 5005 f: 0161 929 4983 e: enquiries@lbm.co.uk www.lbm.co.uk

Established in 1996, LBM designs and deliverscomplete integrated marketing solutions formajor B2B and B2C brands throughout the UK.As the fastest-growing customer managementfirm in the country, LBM offers award-winningproducts and services: everything fromprospect data and marketing strategy insightto the full range of contact activity andcomprehensive direct marketing programmes.The key industry sectors we serve includetelecoms, utilities, financial services, media,automotive and retail. LBM is a member of the Call Centre Association, IDM and theDirect Marketing Association, and holds anumber of prestigious accreditations based on the innovation and implementation ofquality programmes.