data mining the social web
DESCRIPTION
ESUG 2011, EdinburghTRANSCRIPT
Data Mining The Social Web
By Gary Short Developer Evangelist Developer Express
Introduc>on
• Gary Short • Developer Evangelist • [email protected] • [email protected] • www.garyshort.org • @twiCer
What About You Guys?
Why Bother Data Mining The Social Web?
How do we Data Mine The Social Web?
Public API
Data Store
Analysis
Visualise
Beyond Visualisa>on
My Set UP
Public API
cUrl to file
Preprocessing
Store to CouchDB
Analysis & Visualisa>on
Today’s Sample
• ~6,000 tweets • Men>on – Apple – Google – MicrosoS
• Doesn’t include last night’s announcement J
Lexical Diversity
Compe>>ve Analysis
Lexical Diversity by Brand
Top 10 Popular Words
Top 10 Posters by Volume
Propor>on Of Geo Coded Tweets
Ques>ons
• [email protected] • [email protected] • @twiCer