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ICoAC 2011 THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING Biju Shoolapani Principal Architect, Cognizant @bijushoolapani Let your light shine

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Growth in social media is bring a big change to the way people live their lives. Understanding behavioral patterns and context will help us evolve and manage peoples behavior. Data mining will form

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Page 1: Data Mining of Social Data

ICoAC 2011 THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING

Biju Shoolapani Principal Architect, Cognizant @bijushoolapani

Let your light shine

Page 2: Data Mining of Social Data

ICoAC 2011 - THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING

Credits to - Nova Spivack - www.mindingtheplanet.com

Page 3: Data Mining of Social Data

Web is cloning to create: - Facebook Web - Twitter Web - Stumbleupon Web - …………. - …………. - Google + Web

ICoAC 2011 - THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING

Page 4: Data Mining of Social Data

ICoAC 2011 - THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING

Lifestyle changes…..

User behavior changes…..

Page 5: Data Mining of Social Data

ICoAC 2011 - THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING

Page 6: Data Mining of Social Data

ICoAC 2011 - THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING

Web 2.0 Social Data

Page 7: Data Mining of Social Data

ICoAC 2011 - THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING

- Usage… - Demographics… - Time - Frequency

Page 8: Data Mining of Social Data

ICoAC 2011 - THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING

- Usage… - Demographics… - Time - Frequency

Page 9: Data Mining of Social Data

ICoAC 2011 - THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING

Page 10: Data Mining of Social Data

ICoAC 2011 - THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING

Social Graph

Page 11: Data Mining of Social Data

ICoAC 2011 - THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING

Data Extraction (extract, filter, classify)

Data Processing (cleanse, normalize, store)

Data Visualization (Statistical Approaches)

Knowledge Extraction (Predictive Modeling)

Decision Framework

Page 12: Data Mining of Social Data

ICoAC 2011 - THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING

Page 13: Data Mining of Social Data

ICoAC 2011 - THIRD INTERNATIONAL CONFERENCE ON ADVANCED COMPUTING

Page 14: Data Mining of Social Data

Biju Shoolapani Principal Architect, Cognizant @bijushoolapani


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