data, insight, action by aran hamilton of vantage (techto june 2015)
TRANSCRIPT
![Page 1: Data, Insight, Action by Aran Hamilton of Vantage (TechTO June 2015)](https://reader035.vdocuments.us/reader035/viewer/2022062420/55c3a9f6bb61eb350b8b47d9/html5/thumbnails/1.jpg)
VantagegotVantage.com@gotVantage
Data
Insight
Action
Aran HamiltonPresident / Co-Founder@AranH
![Page 2: Data, Insight, Action by Aran Hamilton of Vantage (TechTO June 2015)](https://reader035.vdocuments.us/reader035/viewer/2022062420/55c3a9f6bb61eb350b8b47d9/html5/thumbnails/2.jpg)
June ‘13 July ‘13
![Page 3: Data, Insight, Action by Aran Hamilton of Vantage (TechTO June 2015)](https://reader035.vdocuments.us/reader035/viewer/2022062420/55c3a9f6bb61eb350b8b47d9/html5/thumbnails/3.jpg)
$
June ‘13 July ‘13Jan ‘14
![Page 4: Data, Insight, Action by Aran Hamilton of Vantage (TechTO June 2015)](https://reader035.vdocuments.us/reader035/viewer/2022062420/55c3a9f6bb61eb350b8b47d9/html5/thumbnails/4.jpg)
![Page 5: Data, Insight, Action by Aran Hamilton of Vantage (TechTO June 2015)](https://reader035.vdocuments.us/reader035/viewer/2022062420/55c3a9f6bb61eb350b8b47d9/html5/thumbnails/5.jpg)
Imagine a future where anyone can run a data-driven business. Where SMBs can harness the power of their data as easily as a large multinational.
A future where anyone can easily action their data and engage in real-time decision making. Responsive. Proactive. Agile.
This is the future Vantage is building.
![Page 6: Data, Insight, Action by Aran Hamilton of Vantage (TechTO June 2015)](https://reader035.vdocuments.us/reader035/viewer/2022062420/55c3a9f6bb61eb350b8b47d9/html5/thumbnails/6.jpg)
Vantage will bring data intelligence to many parts of retail operations. It is already a tool for data analytics and forecasting, and acompelling marketing automation suite.
Without any marketing knowhow, retailers can now easily create and optimize powerful intelligence-based multivariate marketing campaigns.
Compete on analytics without being an analyst.
![Page 7: Data, Insight, Action by Aran Hamilton of Vantage (TechTO June 2015)](https://reader035.vdocuments.us/reader035/viewer/2022062420/55c3a9f6bb61eb350b8b47d9/html5/thumbnails/7.jpg)
I’ve never had so many smart people call me and want to tell me about a
company!
“…You’re the Grow-ify for Shopify!”
Harley FinkelsteinChief Platform Officer, Shopify
![Page 8: Data, Insight, Action by Aran Hamilton of Vantage (TechTO June 2015)](https://reader035.vdocuments.us/reader035/viewer/2022062420/55c3a9f6bb61eb350b8b47d9/html5/thumbnails/8.jpg)
LBS
Other Data
Vantage becomes more powerful as it grows,adding data sources and campaign tools
BUILDING A VALUABLE 2-SIDED MARKET OF DATA
![Page 9: Data, Insight, Action by Aran Hamilton of Vantage (TechTO June 2015)](https://reader035.vdocuments.us/reader035/viewer/2022062420/55c3a9f6bb61eb350b8b47d9/html5/thumbnails/9.jpg)
• Launched free tier January 2014• Seed Round July 2014• Now ~3000 active Shopify, Magento,
Bigcommerce, Pixafy stores• 81 countries • $2b in transactions• 14m customer records• $40 spent on marketing
STATUS: TRACKING TO PLAN
![Page 10: Data, Insight, Action by Aran Hamilton of Vantage (TechTO June 2015)](https://reader035.vdocuments.us/reader035/viewer/2022062420/55c3a9f6bb61eb350b8b47d9/html5/thumbnails/10.jpg)
• First 3rd party approved to be embedded directly into Shopify
• Part of ShopifyPlus bundle• CIX Top 20 hottest, most innovative • Top 25 Canadian Up and Coming ICT
Companies (Branham Group)
• NOW rolling out paid tiers, focusing on sales• Discovery, Distribution Hacked, Customers Willing to
Pay
ACHIEVEMENTS
![Page 11: Data, Insight, Action by Aran Hamilton of Vantage (TechTO June 2015)](https://reader035.vdocuments.us/reader035/viewer/2022062420/55c3a9f6bb61eb350b8b47d9/html5/thumbnails/11.jpg)
Incredibly respected team:– Executives & Dev Team– Marketing / Growth Hacking– Ecommerce Analytics– Investors & Advisors
Best in class product novel capabilities to turn Data > Insight > Action– Ingest Data– Analyze & Present Dashboard– Recommend & Marketing Automation
Robust, scalable, business model & tech architecture Smart go to market strategy
WHY WE’LL WIN