data & analytics will disrupt your business model

#ProductCampDUB @LogiAnalytics

Data and Analytics will disrupt your

business model

Product Camp Dublin – 5 June 2014


Contact Information

Alvin Wong

Product Marketing Manager

[email protected]

2


Embedded Analytics

Integration of analytic content and capabilities inside software applications

3

#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics

Disruption

4


Fitness trackers

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#ProductCampDUB @LogiAnalytics6

Data and analytics

is a disruptive force

for all products and services


Amazon

7

No need for a salesperson!

Embedded DataFast Transactions

+

#ProductCampDUB @LogiAnalytics8

All applications

are becoming

Analytic Applications


Kayak

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New business model

Analytic ApplicationSmooth

Transactions

+


Analytics as a Core Capability

• In successful consumer applications

• For smarter consumers

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Applications Analytics


Analytics in Business Applications

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Business

Applications

Business

Intelligence

Work

Smarter

?


Social Media Monitoring

12


Analytics Enables Smart Process Applications

“Smart process applications are growing at double-digit rates

(18%) that are significantly faster than the overall software

market (7%).”

• Embedded awareness data relevant to the business activity

• Embedded analytical tools designed for the task at hand

- Forrester, Global Tech Market Outlook, 2013

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2. Value of data and analytics

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2014 State of Embedded Analytics Report

• Executive Insights on

Embedded Analytics

• Why Embed Analytics

• How to Embed Analytics

15

http://learn.logianalytics.com/2014-soea

#SOEA



Relative to the overall value of your

application, what is the value of analytics

in your product?

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23%Last year

Percentage value of analytics relative to

the overall product:

17

35%This year


What percentage of your users

regularly use analytics today?

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51%today

Regular users of analytics:

19

68%1-2 years


Software providers agree that embedded

analytics helps them:

89%

90%

90%

91%

92%

92%

Create a competitivedifferentiator

Attract new users

Give better sales demos

Increase end user adoptionof the product

Improve customersatisfaction

Improve user experience

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22.6%Of those who charge for

analytic capabilities, companies

charge on average 22.6% on

top of their core offering.

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65%of software providers will

invest in embedded

analytics over the next 12

months

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43%of those who do

NOT have

embedded

analytics

Who will invest in embedded analytics over

the next 12 months?

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75%of those who do

have embedded

analytics


Invest for the short- and long-term.

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The trend is moving toward

Infused Analytics.

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Evolving Analytic Nature of Business Applications

Analytics is becoming…

• a core capability within applications instead of

being an adjunct capability

• prevalent within the user experience and user

workflows

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Embedded Analytics Maturity Model

Increasing integration = product differentiation

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UI UI

EmbeddedNon-Embedded


The Standalone Analytics Application

The only shared component between the application and

analytics is the common data source.

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Standalone Analytics

Application

UI UI

Application

OK

Analytics

Application


Gateway to Analytics Application

User security and access is integrated via single sign-on.

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Application

UI UI

Gateway to

Analytics

Application

OK

Analytics

ApplicationOK


Gateway to Analytics

30

On-Premise

ApplicationsCloud

Applications

Cloud BI

Standalone Gateway Inline Infused

• On-premise applications in retail and healthcare

• Hybrid architectures

OK

OK

OK OK


Inline Analytics

Analytics appears inside the application.

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Application

UI UI

Gateway to

Analytics

Inline

Analytics

Application

OK

Analytics

ApplicationOK

Module

OK


Infused Analytics

Analytics integrated within application

workflows.

32


Application

UI UI

Gateway to

Analytics

Inline

Analytics

Infused

Analytics

Application

OK

Analytics

ApplicationOK

Module

OK

OK


Interactive Medica

Multi-channel CRM solution for the life sciences industry

• Replaced a vital, but expensive and manual process, with an efficient

workflow

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How applications embed analytics today

Level 1

Gateway to

AnalyticsLevel 0


Application

Level 2

Inline AnalyticsLevel 3

Infused

Analytics

Application

OK

Analytics

Application

OK

Module

OK

OK

34

9%16%

53%

22%


100%of those who infuse

analytics say it

increases revenue

Infused analytics delivers results

35

95%of those who infuse

analytics say it

creates a competitive

differentiator


How applications anticipate embedding

analytics

15% 14%

30%

41%


Application

OK

Analytics

Application

OK

Module

OK

OK

36


How applications anticipate embedding

analytics

37

5%10%

34%

51%


With Embedded Analytics Today

37%

23% 22%18%


Without Embedded Analytics Today


Plan for deeper integration,

in phases.

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Big Data

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What is Big Data?

• X # rows of data

• A concept (Volume, Velocity, Variety)

• A technology (Hadoop, NoSQL, Analytic

Datastores)

• Bullocks


Gartner Hype Cycle


Data sources to be deployed

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Data is evolving.

43


2014 State of Embedded Analytics Report

• Executive Insights on

Embedded Analytics

• Why Embed Analytics

• How to Embed Analytics

44


#SOEA



Data and Analytics will disrupt your

business model

Product Camp Dublin – 5 June 2014

data & analytics will disrupt your business model

Technology