demo: disrupt! "advertising"

11

Upload: imedia-connection

Post on 24-Jan-2015

226 views

Category:

Technology


1 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Demo: Disrupt! "Advertising"
Page 2: Demo: Disrupt! "Advertising"

Nuance: reinventing the relationship between people and technology

– Defining the next generation of human-computer interaction: Intelligent Systems

– Deeply invested in creating effortless and natural user experiences

– Best known for rapidly advancing

voice-recognition technology

Page 3: Demo: Disrupt! "Advertising"

With leading global relationships, it’s rare to go a day without Nuance

Page 4: Demo: Disrupt! "Advertising"

Rethinking mobile advertisingNews flash: most mobile ads suck.

• Wrong size — small spaces and big thumbs

• Wrong placement —little space to tell a story

• Wrong value — unless you’re wildly differentiated, how do you break through to earn the tap?

Page 5: Demo: Disrupt! "Advertising"

The Rise of Voice Interactivity

Page 6: Demo: Disrupt! "Advertising"
Page 7: Demo: Disrupt! "Advertising"

CeltraMobile TheoryAd TheorentJuice Mobile

MillenialAd MarvelWidespaceEtc…

Advertiser Ad Agency Ad ProductionTools Ad Network App

Demand Side Ad Tech Partners Supply Side

Mobile Partners

GLOBAL TECH PARTNERS

Nuance Voice Ad Ecosystem

Page 8: Demo: Disrupt! "Advertising"

Japanlargest ad market in Asia

Korea#2 Ad NetChina

Top 3 Ad nets

North America- Millenial, Opera, Celtra- Agencies and Advertiser

involvement

Europe- Two premium networks

integrated

Brazil/LATAM, Russia, S. Africa, Australia – in the pipeline!

Ad network partnership across the Globe

IndiaTop 2 Ad nets

Australia#1 ad net.

Page 9: Demo: Disrupt! "Advertising"

First Voice Ad just launched: JetBlue

• Integral part of JetBlue’s new advertising campaign focused on “underappreciated fliers.”

• Uses pigeons — “the most overlooked and underappreciated fliers of all” — as the face of the campaign.

• Campaign will feature a unique voice activation unit that will teach consumers how to speak pigeon on their smartphones.

• JetBlue and Mobile Theory partnered on the mobile campaign, leveraging Nuance’s voice recognition technology

Page 10: Demo: Disrupt! "Advertising"

Next 3 month timeline• Campaigns and innovated advertising campaigns with

• FMCG• Auto• Entertainment• Finance• Travel

• Global expansion by• Partnering with Ad networks • Language support• Dialog creation tools and Ad creation Automation

• Conversational flow• Multiple language dialog creation support• Tools to automate and simulate ad creation• Two way help with Demographic data to enhance experiences

Page 11: Demo: Disrupt! "Advertising"

© 2002-2013 Nuance Communicati ons, Inc. All rights reserved. Page 11