data analysis org

DATA ANALYSIS AND INTERPRETATION

Once the data has been collected it has to be processed and analyzed. Processing implies editing, coding, classification and tabulation of collected data so that they can be analyzed. Analysis refers to the computation of certain measures along with searching for patterns of relationship that exists among data groups.

Age of consumer CATEGORYKOCHIDUBAI

NUMBER OF RESPONDENTSPERCENTAGENUMBER OF RESPONDENTSPERCENTAGE

899%410%

8-124646%2048%

12-164141%1638%

16-2055%25%

TOTAL100100%42100%

Inference: Majority of the respondents from kochi, about 46%from the age group of 8-12,41% from the age group of 12-16,12% from less than 8 age group and the remaining 2% are from the age group of 16-20 Majority of the respondents from dubai, about 48%from the age group of 8-12,38% from the age group of 12-16and 10% from less than 8 category andthe remaining 5% are from the age group of 10000 and >30000 respectivelyDubai: Majority of the respondents,about 50% monthly income is 10-14000.and 40% respondents have >14000 monthly income ,remaining 2 and 7% consumers have family income of >6000 and 6-10000 respectively

1) How long do you use a particular bag?CATEGORYKOCHIDUBAI


LESS THAN I YEAR1515%921%

1-2 YEARS4747%2457%

MORETHAN 2YEARS3939%921%

TOTAL100100%42100%

InterpretationIt can be seen that the consumers purchasing pattern differs widely. 47% of the consumers of kochi are using scoobee day bag for 1-2 year while 39% use more than two year , 15% less than once in a year. In dubai 57% of the consumers are using scoobee day bag for 1-2 year while 21% use more than two year , 21% less than once in a year

Do you have any colour preference for bag? if yes which colour?CATEGORYKOCHIDUBAI


BLACK3030%1331%

RED3232%49%

BLUE1010%1846%

BROWN1616%614%

OTHERS1212%12%

Inference:Most of the consumer from ,30% prefer black colour,27% red colour.29% and 10% of respondent prefer blue and brown respectively.whereas in dubai the most preferred colour is blue.then 31% prefer black 14% prefer brown

What size of the bag do you prefer?CATEGORYKOCHIDUBAI


SMALL1515%717%

MEDIUM7272%2662%

LARGE1111%921%

TOTAL100100%42100%

Inference:In the opinion of respondents from kochi 72% of them prefer medium size bag ,15% and 11% of them prefer Small and large respetivelyIn the opinion of respondents from Dubai 62% of them prefer medium size bag ,17% and 21% of them prefer Small and large respetively

Rank the bags according to your preferenceDubaiFRIEDMAN RANK TESTDubai

BAGSMean Rank

COLUMBIA1.83

JANSPORT1.81

NORTH.FACE3.42

SCOOBEE3.27

OTHERS4.67

INDIA

Mean Rank

scoobee1.45

candyman2.81

diesel2.46

lunar3.59

otheers4.69

its found that people from dubai perceive that jansport is the most popular brand .Scoobee day is in third position, its found that people from kochi perceive that scoobee day bag is the most popular brand .candyman and diesel are the other popular brands after scoobee day bag

5)importance of attributes in using a school bagdubaiAttributes Unimportant(1)Little important(2)Slightly important(3)Important(4)Very important(5)mean

Quality 00916174.190476

attractiveness02717164.119048

durability02141883.761905

Comfort0332794

suitability05122143.571429

Brand name /logo 38101563.309524

according to the likert scale rating about the importance of attribute in using aschool bag it is found that quality is the most important attribute is quality .the second most important attribute is attractiveness,then confort,durability and suitability in order .The least important factor is brand logo kochiAttributes UnimportantLittle importantSlightly importantImportantVery importantmean

Quality 17183837406



Comfort172650213.98


Brand name /logo 7103433173.46

according to the likert scale rating about the importance of attribute in using aschool bag it is found that quality is the most important attribute is quality .the second most important attribute is attractiveness,then confort,durability and suitability in order .The least important factor is brand logo

6) Rate the scoobee day bags according to the specification Dubai

specificationexcellent 5very good 4goodaverage poorMean

Quality of the bag210191103.071429

material used21220803.190476

advertisement used041114132.142857


Space available2823903.071429



According to this likert scale rating about the attributes of scoobee day bag,repondents perceive as scoobee day bag is best for thier quality,the second best specification is material used,space available got next best rating,then durability ,suitability,attractiveness and the least is for the advertisement used for scoobee day bag. According to the survey rating:consumer respond to the different specifications as below 58% respondents have the opinion that quality of scoobee day bag is excellent 37% respondents have the opinion that material used in scoobee day bag is excellent35% respondents have the opinion that advt used for scoobee day bag is good34 % respondents have the opinion that durability of scoobee day bag is excellent33% respondents have the opinion that space available in scoobee day bag is excellent30% respondents have the opinion that attractiveness by scoobee day bag is very goodKochi specificationexcellent 5very good 4goodaverage poorMean

Quality of the bag582316214.35

material used373226414

advertisement used213035963.56


Space available273233903.8



According to this likert scale rating about the attributes of scoobee day bag,repondents perceive as scoobee day bag is best for thier quality,the second best specification is material used,space available got next best rating,then durability , ,attractiveness ,suitability and the least is for the advertisement used for scoobee day bag. According to the survey rating:consumer respond to the different specifications as below58% respondents have the opinion that quality of scoobee day bag is excellent 37% respondents have the opinion that material used in scoobee day bag is excellent35% respondents have the opinion that advt used for scoobee day bag is good34 % respondents have the opinion that durability of scoobee day bag is excellent33% respondents have the opinion that space available in scoobee day bag is excellent30% respondents have the opinion that attractiveness by scoobee day bag is very good

7) Are you satisfied with your schoobee day bag?

CATEGORYKOCHIDUBAI


HIGHLY DISSATISFIED88%25

DISSATISFIED66%12

NIETHER DISS OR SATI2424%1331

SATISFIED4545%1945

HIGHLY SATISFIED2424%717

TOTAL100100%42100

Inference :in kochi,and dubai 45% of the consumers are satisfied with the scoobee day bags

Do you think that the price of Scoobee day bag is more compared with other bags?CATEGORYKOCHIDUBAI


MORE THAN 47

47%25%

SAME4040% 717%

LESS THAN OTHERS1313%3379%

TOTAL100100%42100%

Inference:in kochi,the most of the respondent ,47% believe that the price of the scoobee day bag is higher than other bags. 40% has opinion that its same as others and remaining things its less when compared to otherswhereas in dubaii,the most of the respondent ,79% believe that the price of the scoobee day bag is lesserr than other bags. 17% has opinion that its same as others and remaining thinks its higher

How did you come to know the name Scoobee day bag?CATEGORYKOCHIDUBAI


FRIENDS3939921%

ADVT3939410

RELATIVES17172048

OTHERS66921

TOTAL100100%42100%

10) How much long are you using Scoobee day bag?CATEGORYKOCHIDUBAI


BELOW 1 YEARS32322560%

1-3 YEARS51511433%

3-5 YEARS161612%

MORE THAN 5YEARS2225%

TOTAL100100%42100%

Inference:most of the respondent from kochi have experiance with 1-3 year,but the most of dubai consumers have below one year experiance with it

11) Price range of bag you are using?KOCHI (in rs)DUBAI(in aed)

CATEGORYCONSUMERS%CATEGORYCONSUMERS%

7501313>2001319

TOTAL100100%TOTAL42100%

12) If the preferred brand is not available in the shopCATEGORYKOCHIDUBAI


Go to other shop5454%512

Chose another brand3636%2457

Postpone purchase decision1111%932

TOTAL100100%42100%

Inference:kochin consumers are more loyal than dubai consumers to the scoobee day bag

data analysis org

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