EFFECT OF IN-STORE SHELF SPACING ON PURCHASE INTENTIONData Analysis Group 4 (Sec A):Abhishek Anand PGP000!Ay"sh Ga#$ PGP00%0H#ishikesh Das PGP00!0&anish G"'ta PGP00!(Ha#sh Pa#)a# PGP00*IntroductionSt+#e shel, s'a-e is the s'a-e all+-ated ,+# di,,e#ent '#+d"-t -ate$+#ies in a st+#e.The -+)'etit+#s $ene#ally -+)'ete ,+# bette# shel, s'a-e +, thei# '#+d"-ts s+ as t+ #e)ain,+-"sed a)+n$ the -+ns")e#s and shel, s'a-e is /e#y li)ited t+ #etaile#s as a #es"lt +,0hi-h in-st+#e #etail )ana$e#s a#e /e#y sele-ti/e +n all+-atin$ '#+'e# shel, t+ di,,e#ent'#+d"-t -ate$+#ies s+that it $ene#ates hi$hin-+)e. &+#e+/e#1-+ns")e#s -ann+t bee2'e-ted t+ '"#-hase e/e#y ite) in a #ati+nal )anne# and s+ '#+'e# shel, s'a-e all+-ati+nhas t+ be d+ne t+ le/e#a$e the )a2i)"). P#+'e# shel, s'a-e all+-ati+n hel's in sh+''in$inati)ee-+n+)i- )anne#3 it als+'#+/ides in,+#)ati+nab+"t the'#+d"-ts t+the-+ns")e#s. Shel, s'a-e is e2'ensi/e #es+"#-e 0hi-h sh+"ld be 'lanned -le/e#ly. T+ $et the'#e)i")s'a-e in shel,1-+)'aniesneed t+ 'ay e2t#a a)+"nt t+#etail)ana$e#s. Theshel, s'a-e 'lays /ib#ant #+le ,+# instant b"ye# i.e. i)'"lsi/e1 n+t 'lanned be,+#e b"yin$the '#+d"-ts. &+#e+/e#1 it als+ hel's the in-st+#e #etail )ana$e#s t+ #ed"-e thei#+'e#ati+nal -+st andals+hel's in'#e/entin$ st+-k+"t +, di,,e#ent '#+d"-ts. He#e1th#+"$h the data analysis 0e a#e t#yin$ t+ '#+/e the sa)e e,,e-t. Data collection and FieldworkField#esea#-h0+#kis the-+lle-ti+n+, in,+#)ati+n+"tsidethe-lass#++)s +#0+#k'la-e settin$. The a''#+a-hes and )eth+ds "sed in ,ield #esea#-h /a#y a-#+ssdi,,e#ent sit"ati+n +0in$ t+ /a#i+"s ,a-t+#s. F+# +"# #esea#-h 0e hea/ily #elied +n +nline'lat,+#) t+ -+lle-t the data as ti)e 0as a )a4+# -+nst#aint. Res'+ndents 0e#e -+nta-ted+n G)ail1 Fa-eb++k et-. and 5"esti+nnai#es 0e#e ,illed by the).The sa)'le si6e )ainly -+nsisted the st"dents +, II& R+htak a'a#t and )+st +, the#es'+ndents 0e#e )ales and bel+n$ed t+ the a$e $#+"'s bet0een !!-!7 yea#s +, a$e. One+,the)a4+#bene,its+,thestatedsa)'lesi6e0asthatthest"dents0e#ea)i2+,di,,e#ent ba-k$#+"nds and -a)e ,#+) di,,e#ent ,a)ilies. F+# e2a)'le1 )any st"dents li/edin n"-lea# ,a)ilies and +the#s 0e#e 'a#t +, 4+int ,a)ilies. Als+1 in te#)s +, l+-ati+n sa)'le-+nsisted +, a )i2 +, 'e+'le ,#+) #"#al1 se)i-"#ban1 "#ban and )et#+ -ities. A'a#t ,#+)di,,e#ent a$e $#+"'s1 all +the# )a4+# ,a-t+#s 0e#e -+nside#ed 0hile -h++sin$ the sa)'le.Hen-e1 +nan+/e#all basis 0e-anstatethat thesa)'le0as #e'#esentati/e+, the'+'"lati+n.8"esti+n 9e 0ant t+ see that 0hethe# the#e is any #elati+n bet0een the a$e1 -+)'ani+nshi'1 sh+''in$ list : se2. Data AnalysisHypothesis:H0;The#e is n+ #elati+n bet0een A$e and C+)'ani+nshi'H%;The#e is #elati+n bet0een A$e and C+)'ani+nshi'Chi-S5"a#e Tests

Pea#s+n Chi-S5"a#e %.A%*a! .A?*Likelih++d Rati+ %.77 ! .*?0Linea#-by-Linea# Ass+-iati+n %.*(@ % .!A!N +, ha/e e2'e-ted -+"nt less than . The )ini)") e2'e-ted -+"nt is .A.C+n-l"si+n;The si$ni,i-an-e le/el is $#eate# than 0.0. Hen-e the n"ll hy'+thesis -anCt be #e4e-ted. S+The#e is n+ #elati+n bet0een Se2 and Sh+''in$ List.N"ll Hy'+thesis:E,,e-t +, E#and A0a#eness1 Shel, S'a-e1 P#+d"-t Att#ib"tes and P#+)+ti+ns d+ n+t di,,e# bet0een -+)'ani+nshi'.Test A''lied: As +ne +, the /a#iables is )et#i- =#atin$ s-ale> and the +the# bein$ -ate$+#i-al1 0e ha/e d+ne Inde'endent-Sa)'le T Test analysis.Independent Samples TestLevene'sTest forEquality ofVariancest-test for Equality of MeansF Sig. t df Sig.(2-tailed)MeanifferenceStd. Errorifference!"#$onfidence%nterval of t&eifferenceLo'er ())erS*+,-+vg-.+'Equal variances assu/ed.201 .222-3.2322! .21" -.2424 .2111 -.5263 .3!00Equal variances not assu/ed-3.36"32.0!1 .2!6 -.2424 .2""! -.415! .2522S*+,-+vg-SSEqual variances assu/ed.662 .!14-3.6062! .165 -.0202 .065! -3.2"4" .0366Equal variances not assu/ed-3.60630.!10 .13" -.0202 .065! -3.2!1! .00""S*+,-+vg-,+Equal variances assu/ed."13 .052 .334 2! .!65 .6060 .1011 -.2235 .502"Equal variances not assu/ed.332 31."20 .!32 .6060 .126" -.51"0 .4322S*+,-,7*MEqual variances assu/ed1.1"0 .655 -.254 2! .541 -.312 .0!3 -3.306 .425Equal variances not assu/ed-.110 21.3!5 .502 -.312 .064 -.!43 .564Results:Group Statistics$o/)anion 8 Mean Std. eviation Std. Error MeanS*+,-+vg-.a'alone ! 1.000 .2423 .2250so/eone 22 1.525 .""6" .3350S*+,-+vg-SSalone ! 2.225 3.6164 .1012so/eone 22 1.6!3 3.616! .23!4S*+,-+vg-,+alone ! 2.522 .!1!3 .1316so/eone 22 2.242 .4145 .3544S*+,-,7*Malone ! 1.66 .422 .24!so/eone 22 1.30 3.1"2 .24!Analysis;!uality o" #ariances: H0; 0.(*( =G0.0> FG H0 -anCt be #e4e-ted. S+ /a#ian-es a#e e5"alb> 0.?*7 =G0.0> FG H0 -anCt be #e4e-ted. S+ /a#ian-es a#ee5"al-> 0.A@! =G0.0> FG H0 -anCt be #e4e-ted. S+ /a#ian-esa#e e5"ald> 0.0@@ =G0.0> FG H0 -anCt be #e4e-ted. S+ /a#ian-es a#e e5"al!uality o" $eans: H0; E,,e-t +, E#and A0a#eness1 Shel, S'a-e1 P#+d"-t Att#ib"tes and P#+)+ti+ns d+ n+t di,,e# bet0een -+)'ani+nshi'sHa; E,,e-t +, E#and A0a#eness1 Shel, S'a-e1 P#+d"-t Att#ib"tes and P#+)+ti+ns is di,,e#ent bet0een -+)'ani+nshi'sSi$ni,i-an-e le/elF a> 0.!* =G0.0> FG H0 -anCt be #e4e-ted. S+ )eans a#e e5"alb> 0.*0@ =G0.0> FG H0 -anCt be #e4e-ted. S+ )eans a#e e5"al-> 0.?0@ =G0.0> FG H0 -anCt be #e4e-ted. S+ )eans a#e e5"ald> 0.@7* =G0.0> FG H0 -anCt be #e4e-ted. S+ )eans a#e e5"al""ect o" %rand Awareness& Shel" Space& 'roduct Attri(utes and 'ro$otions is SA) whether the shopper *oes alone or with so$eone (co$panionship) 8"esti+n; In this analysis 0e 0ant t+ '#+/e that the e,,e-t +, E#and A0a#eness1 Shel, S'a-e1 P#+d"-t Att#ib"tes and P#+)+ti+ns is di,,e#ent a-#+ss di,,e#ent ,#e5"en-y +, -a##yin$ a sh+''in$ list 0hile $+in$ ,+# sh+''in$H . N"ll Hy'+thesis; The#e is n+ e,,e-t +, ,#e5"en-y +, )akin$ a sh+''in$ list +n E#and A0a#eness1 Shel, S'a-e1 P#+d"-t Att#ib"tes and P#+)+ti+nsTest A''lied; As +ne +, the /a#iables is )et#i- =#atin$ s-ale> and the +the# bein$ -ate$+#i-al1 0e ha/e d+ne +ne-0ay ANO 0.0(A =G0.0> FG H0 -anCt be #e4e-ted. S+ )eans a#e e5"alb> 0.*07 =G0.0> FG H0 -anCt be #e4e-ted. S+ )eans a#e e5"al-> 0.(@A =G0.0> FG H0 -anCt be #e4e-ted. S+ )eans a#e e5"ald> 0.%?A =G0.0> FG H0 -anCt be #e4e-ted. S+ )eans a#e e5"al""ect o" %rand Awareness& Shel" Space& 'roduct Attri(utes and 'ro$otions is SA) whether the shopper $akes a shoppin* list once& e#ery ti$e or ne#er+ 8"esti+n; 9e 0ant t+ -he-k 0hethe# /isit ,#e5"en-y has any ass+-iati+n +# -+##elati+n 0ith )enti+ned att#ib"tes1 e.$. E#and a0a#eness1 Shel, s'a-e1 P#+d"-t att#ib"tes and P#+)+ti+n1 0hile b"yin$ the s+a' ,#+) #etail st+#e.. 8"esti+n; 9e 0ant t+ -he-k 0hethe# the e,,e-ti/eness +, E#and a0a#eness is )+#eJlessJe5"al t+ +the# )enti+ned att#ib"tes e.$. Shel, s'a-e1 P#+d"-t att#ib"tes and P#+)+ti+n1 0hile b"yin$ the s+a' ,#+) #etail st+#e.. N"ll Hy'+thesis: and the att#ib"tes is an inte#/al s-ale1 0e -anCt -+)'a#e the )ean +, the di,,e#en-es.N"ll Hy'+thesis; 1. Brand awareness of soap contributes equally as that of other attributes like Shelf space, Product attributes and Promotion, while buying the soap from retail store i.e. the mean of the diferences is equal to zero.. !here is no correlation between Brand awareness and other attributes e.g. Shelf space, Product attributes and Promotion, while buying the soap from retail store.Alte#nati/e Hy'+thesis; 1. Brand awareness of soap contributes diferently as that of other attributes like Shelf space, Product attributes and Promotion, while buying the soap from retail store.. !here is correlation between Brand awareness and other attributes e.g. Shelf space, Product attributes and Promotion, while buying the soap from retail store.Test A''lied; As the hy'+thesis #e5"i#es -+)'a#is+n bet0een ! )et#i- data1 Pai#ed-Sa)'le T Test has been a''lied t+ '#+/e the ab+/e n"ll hy'+thesis.!aired Samples "orrelations8 $orrelation Sig.,air 3S*+,-+vg-.+' < S*+,-+vg-SS13 .126 .65!,air 2S*+,-+vg-.+' < S*+,-+vg-,+13 .34! .164,air 1S*+,-+vg-.+' < S*+,-,7*M13 .211 .264!aired Samples Test,aired ifferences t df Sig. (2-tailed)Mean Std.eviationStd. ErrorMean!"# $onfidence%nterval of t&eifferenceLo'er ())er,air 3S*+,-+vg-.+' -S*+,-+vg-SS.2550 3.6324 .343! .16"! 3.604! 1.520 16 .663,air 2S*+,-+vg-.+' -S*+,-+vg-,+.!"32 .!016 .32!0 .26"5 3.2!5" ".23! 16 .666,air 1S*+,-+vg-.+' -S*+,-,7*M."040 3.2252 .2260 .6!41 .!!4" 2.044 16 .63!Analysis; 'aired Sa$ples ,orrelationsThe si$ni,i-an-e le/el in all the th#ee 'ai#ed sa)'les is $#eate# than 0.01 0e a#e n+t able t+ #e4e-t the n"ll hy'+thesis i.e. the#e is n+ -+##elati+n bet0een b#and a0a#eness and the +the# att#ib"tes e.$. Shel, s'a-e1 P#+d"-t att#ib"tes and P#+)+ti+n.'aired Sa$ples -estThe si$ni,i-an-e le/el ,+# all 'ai#s is less than 0.0. Hen-e the n"ll hy'+thesis is #e4e-ted i.e. the )ean +, the di,,e#en-es is n+t e5"al t+ 6e#+. F#+) the )eans1 it -an be +bse#/ed that b#and a0a#eness is )+#e e,,e-ti/e than Shel, s'a-e1 P#+d"-t att#ib"tes and P#+)+ti+n as the di,,e#en-e is '+siti/e ,+# all * 'ai#s.8"esti+n; 9e 0ant t+ -he-k that the indi/id"al )eans +, E#and A0a#eness1 Shel, S'a-e1 P#+d"-t att#ib"tes1 P#+)+ti+nal s-he)es and