data analysis

INTERPRETATIONINTERPRETATION

ANALYSIS AND INTERPRETATION OF PARTICULAR QUESTION

RETAILERSHP OF BANAS DAIRY PRODUCT

This is the first question of the questionnaire. I am using dichotomous scale in that

question taking answer from the retailer. And its answer required to gives into two

options that are "YES" and “NO" which is opposite words. A main objective of this

question is to find out the percentage of retailer selling the product of the banas dairy in

the research area.

RETAILERSHIP ANSWER PERCENTAGE

50 YES 100

00 NO 0

50 TOTAL 50

I conclude from the survey that majority of the retailers’ sales the banas dairy products.

Company covers the whole market share for providing dairy products to their retailers.

Company distribution channel works properly which we can see by the way of the graph.

The margin given by the banas dairy to their retailers are satisfied.

ANSWER

50

00

10

20

30

40

50

60

YES NORETAILERS RESPONSE

TO

TAL

NU

MB

ER

ANSWER

DIFFERENT BRANDS OF DAIRY PRODUCT

This is the second question of my questionnaire. i am using checklist question because

which brand of the dairy product retailers are selling. In these types of the question the

person checks one or more of the response categories that are listed for the answer. the

items are listed in the few words needed to describe them, and they should be in the

random sequence. These types of the question can be edited, tabulated and analyzed

quickly.


DIFFERENT VARIETIES PRODUCTS OF BANAS THEY SELLING

This is the third question of the questionnaire. I am using multiple choice scale in this

question because there are several dairy product provides the banas dairy but actually

which products of the banas dairy they keep and another products why they does not

keep to know the reason this question to be asked. in the determine the following

products, milk pouch and butter milk are keep the most of retailer in their shop because

these products is the necessary food and people consume daily.

PRODUCTS DEESA PALANPURE PERCENTAGE

MILK POUCH 20 30 100%

GHEE 11 18

ICE CRÈME 06 09

BUTTER MILK 16 29

SWEETS 01 06

The above of the diagram shows that the varieties of products of banas dairy they sale out

to the customer. Milk pouch and butter milk both products of the banas dairy is widely

available in the market which shown by the lines of the graph. The margin gain by the

this two products are high compare to another product of the company . and also these

products milk pouch and butter milk are keep the most of retailer in their shop because

20

11

6

16

1

30

18

9

29

6

0

5

10

15

20

25

30

35

MILK POUCH GHEE ICE CREME BUTTER MILK SWEETS

VARIETY OF PRODUCTS

DEESA

PALANPUR


these products is the necessary food and people consume daily.

IMPORATANCE THINGS FOR SELLING BANAS DAIRY

This is the fourth question of the questionnaire. I am using multiple choice scales in this

question for taking answer from the retailer. Objective of this question is to find out that

the important things for selling banas dairy what ever it is price, availability, awareness,

and quality.

PRICE

CITY/RANK 1 2 3 4

DEESA 15% 15% 50% 20%

PALANPUR 23% 27% 23% 27%

The above graph representing that the rank given by the retailers on price of the company

which important things to selling banas dairy products. The above data interpreted that

the price of the banas dairy is average and affordable to the customer and their should not

require to change in the price of the company products. I am analyses this question and

determine that most retailers believe in price because today’s people purchase those

products in which they can benefit so that is possible with price of the product. Price

generally people and in which women are closely related with the price and quality of the

product while making purchase decision of the any kind of the product. So we can say

that women are not considered the availability of the product in the market by their own

PRICE

15% 15%

50%

20%23%

27%23%

27%

0%

10%

20%

30%

40%

50%

60%

1 2 3 4RANK

PE

RC

EN

TA

GE

DEESA

PALANPUR


natures.

AWARENESS

CITY/RANK 1 2 3 4

DEESA 10% 30% 20% 40%

PALANPUR 10% 20% 40% 30%

AWARENESS

10%

30%

20%

40%

10%

20%

40%

30%

0%

10%

20%

30%

40%

50%

1 2 3 4RANK

PE

RC

EN

TA

GE

DEESA

PALANPUR

The above graph shows the awareness of banas products in the surveys. Here we can see

that above table and graph the majority of the retailers give the least rank about the

awareness of the banas diary products in the both cities. This indicates that important

things selling the banas dairy products very low share or parts of awareness.


AVAILABLITY

CITY/RANK 1 2 3 4

DEESA 55% 30% 10% 5%

PALANPUR 40% 30% 13% 17%

AVILABILITY

55%

30%

10%5%

40%

30%

13%17%

0%

10%

20%

30%

40%

50%

60%

1 2 3 4

RANK

PE

RC

EN

TA

GE

DEESA

PALANPUR

The above graph represent that the rank given by retailers that the easily availability of

company products which customers easily purchase it. I analyzed the question and find

out that 46% of the total surveys in the both city gives the first rank of importance things

availability of company products in markets. Only 12% retailers give the fourth rank of

availability of the company products. So, its indicates that delivery of the company is

good which their products available in the market and customers purchase it.


QUALITY

CITY/RANK 1 2 3 4

DEESA 20% 25% 35% 30%

PALANPUR 27% 23% 27% 23%

QUALITY

20%

25%

35%

30%27%

23%

27%

23%

0%

5%

10%

15%

20%

25%

30%

35%

40%

1 2 3 4RANK

PE

RC

EN

TA

GE

DEESA

PALANPUR

The above graph represent that the people view about quality of the company products in

the surveys. The perception regarding the quality of the banas dairy products by the view

point of the retailers are good. Generally people purchase the product considering the

criteria of price as well as quality also. Here, we can see by the way of graph that only

few persons give the least rank of the quality because there were many competitors’

products they sale and by they give rank by the view point of the customers.

DO COMPANY ASSIST TO RETAILERS TO PROMOTE THE PRODUCT AMONG

THE CUSTOMER

This is the fifth question of my questionnaire. I am using dichotomous scale in this

question. an objective of this question is to find out that the advertisement, sales scheme,

price discount, and others done by the banas dairy, it is gives satisfaction of retailer or

not. Here the question category in two ways that is YES or NO in which if answer yes

than it is good for the company required to do for increase its selling. In this question

company gets different ways.

Level of satisfaction with banas dairy

This is the sixth question of the questionnaire. I am using measurement scale in this

question because which products of banas dairy are first in the particular things like

delivery, margin, or credit terms. Objective of this question is to find out that what is

situation of banas dairy in the market for the different thing or feature.

I analyzed this question and find out from the research that the margin, delivery, or credit

terms given by the banas dairy is highly or moderately satisfied by the retailers which we

can see in the table and graph also.

particular Highly satisfied

Moderately satisfied

indifference Moderately dissatisfied

Highly dissatisfied

Delivery 24 16 6 4 0

Margin 20 15 10 5 0

Credit terms 25 15 7 3 0

Above table shows that the rank given by the retailers for theire level of satisfaction of

banas dairy for the given features. So it shows that which retailers are more satisfied with

the margin, delivery, and credit period. The particular things are mentioned in the the

following graphs.


1.DELIVERY

CITY H.satisfied M.satisfied Indifference M.dissatisfied H.dissatisfied

DEESA 55% 45% - - -

PALANPUR 47% 47% 6% - -

DELIVERY

55%

45%

0 0 0

47% 47%

6%0 0

0%

10%

20%

30%

40%

50%

60%

H.satisfied M.satisfied Indifference M.dissatisfied H.dissatisfied

SATISFACTION LEVEL

PE

RC

EN

TA

GE

DEESA

PALANPUR

The above table shows that who are satisfied by the delivery of banas dairy in the survey.

The average satisfaction levels of delivery of two city are as follow: the highly satisfied

level of 55% , and moderately satisfied level 45% in the deesa city. While in the palanpur

47% are highly satisfied , 47% people moderately satisfied and 6% are indifference .

which indicates that the delivery given by the banas dairy is satisfied by their channel

member.


2.MARGIN


DEESA 0 45% 40% 10% 5%

PALANPUR 0 30% 37% 27% 6%

MARGIN

0

45%40%

10%5%

0

30%

37%

27%

6%

00.050.1

0.150.2

0.250.3

0.350.4

0.450.5


SATSFACTION LEVEL

PE

RC

EN

TA

GE

DEESA

PALANPUR

The above table and graph shows the people view about margin of banas dairy which is

given by them. The average views about margin of banas dairy product in two cities are

as under. The view about margin in deesa city no respondent is highly satisfied but 45%

retailers are moderately satisfied , 40% indifference, 10% moderately dissatisfied and 5%

retailers are the highly dissatisfied by the margin of the banas dairy which given by them.

The view about the margin in palanpur 30% are moderately satisfied, 37% indifference,

10% moderately dissatisfied and 6% are the highly dissatisfied. Which indicates that the

margin given by them are not highly satisfied in the both city so their should be required

to company increase margin to their channel member.


3. CREDIT PERIOD


DEESA 0 5% 30% 50% 15%

PALANPUR 0 6% 40% 27% 27%

CREDIT TERM

05%

30%

50%

15%

06%

40%

27% 27%

0

0.1

0.2

0.3

0.4

0.5

0.6


SATISFACTIN LEVEL

PE

RC

EN

TA

GE

DEESA

PALANPUR

The above graph revel that the credit period of the company is the satisfied of retailer.

The average view about the credit terms of banas dairy product in two cities are as under:

the view about credit terms in deesa city 5% retailers are moderately satisfied, 30%

indifference, 50% moderately dissatisfied and 15% are the highly dissatisfied by the

credit terms of the company. The view about the terms in palanpur 6% moderately

satisfied, 40% are indifference, 27% are moderately dissatisfied and also 27% are the

highly dissatisfied. Which indicates that the credit terms given by them are not satisfied

by in the both city?

RANK THE FOLLOWING ACCORDANCE TO GIVEN FEATURE

This is seventh question of the questionnaire. I am using rating scale in this question

because which objective of this question is to find out that

what is situation of banas dairy in the market for the different things or feature. And also

which company gives highest margin, more schemes on its products.

This is the eight question of the questionnaire. I am using dichotomous scale in that

question taking answer from the retailer.

Answer Retailers percentage

Yes 44 88%

No 06 12%

answer

88%

12%

0%10%20%30%40%50%60%70%80%90%

100%

Yes No

percentage

Because sometimes its product not available at time.

The competitiors gives more benefits

BEST SCHEME OF BANAS DAIRY

This is the ninth question of the questionnaire. This is open ended or instructed question

because there are in the market large numbers of scheme are running. An objective of this

question is to find out that which scheme of banas dairy is mostly effective to the

purchase of those particular products. to find the specified scheme which is very well

continuing in the market weather it is given by banas dairy.

Scheme Retailer (deesa -20) Retailer(palanpure-30) Percentage

Retailer scheme 06 11 34%

Customer scheme 17 20 74%

Gift articles 07 10 34%

Others 00 01 2%


SCHEME

6

17

7

0

11

20

10

1

0

5

10

15

20

25

Retailer scheme Customerscheme

Gift articles Others

NO.OF SCHEME

TO

TA

L N

UM

BE

R

Retailer (deesa -20)Retailer(palanpure-30)

I conclude from the graph that the customer scheme are very well continue in the market

because customer always purchase those products in which they can get any benefit from

that so company have required to gives retailer scheme. And also company have required

to gives retailer scheme and gift on purchase scheme is also important for increases it’s

selling of product. Company increases its market share when they can gives the different

scheme in the market.

Criteria which people purchase banas dairy products

This is the tenth question of the questionnaire. I am using multiple choice scales in this

question for taking answer from the retailers. Objective of this questions is to find out

that which criteria considered while people purchasing the banas dairy products. What

ever it is price, taste and quality, information available and easily accessible in the market

or any other. Why customer considered particular criteria only and not any other and

which reason behind that.

I am analyses this question and determined that most retailer belives that easily accessible

in market is the criteria considered while they purchase products. People purchase those

products in which they can benefit so that is possible with price and easily accessible in

the market only and other reason behind the purchase of the company products that is we


see by the way of table.

CRITERIA 1 2 3 4

PRICE 18% 30% 34% 18%

TESTE & QULITY 20% 28% 24% 28%

INFO.AVAILBALE 12% 22% 24% 42%

EASILY ACCESSIBLE 50% 20% 18% 12%

CRITERIA

0%

10%

20%

30%

40%

50%

60%

1 2 3 4

PRICE TESTE & QULITY INFO.AVAILBALE EASILY ACCESSIBLE

The above graph reveals that the criteria which customer considered while purchasing

banas dairy products. The whole survey of the both city the peoples purchase the banas

products because it’s easily available in the market. Customers have no required going far

away to purchase the dairy products. The half of the retailers gives the first rank, not only

this but also its price or quality as well as the criteria also considered. Retailers know that

the specified customer can purchase the products because it price is affordable. We can

see in the above graph that the criteria of the information available less in the first three

rank which indicates that banas dairy not done effective advertisement to their products.


Do you want changes in the product?

This is the twelth question my questionnaire. I am using the dichotomous scale in this

question.

ANSWER DEESA PALANPURE PERCENTAGE

YES 4/20 9/30 26%

NO 16/20 21/30 74%

20%30%

80%70%

0%

20%

40%

60%

80%

100%

DEESA PALANPURE

ANSWER

PE

RC

EN

TA

GE

YES

NO

The above graph shows that answer categories given by the retailers for the changes in

the products of the banas dairy. The majority of the retailers of the both city give the


negative answer about the changes in the products like price, package color, packing, and

others etc. so the above answer indicates that the products formulated by the banas dairy

of the categories like price, package color, packing, and others are the suitable for

knowing the banas dairy products.

I analyze the question and found that some respondent give positive answer who wants to

changes in the banas dairy products. The number of the retailers who want to change in

the company product shown in the following by the way of table and graph.

TABLE

Categories Deesa palanpure

Price 5% 7%

Packaging 15% 16%

Package color 5% 6%

Others 5% 0

RECOMMANDATION

5%

15%

5% 5%

7%

16%

6%

00%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Price Packaging Package color Others

CRITERIA

PE

RC

EN

TA

GE

deesa

palanpure

The above graph shows that the persons who want to changes in the banas dairy products

in the above criteria. We can see above the lines of the graph that most the person

suggests changes in the packaging of the banas dairy products. But here their

recommendations are not implement by the banas because the whole criteria decides by

the Gujarat co-operative milk marketing federation (G.C.M.M.F).And The Gujarat Co-

Operative Milk Marketing Federation decides above things considering all the co-

operative milk producers ltd.

data analysis

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