WHY ELECTRIC SHEEP NEED HUMAN SHEPHERDS

Vikram SomayaVP, Global Operations and Audience

@vikramsomaya

Or Why Programmatic Buying Needs Your Help

SHE WALKS IN BEAUTYBUSTING A HYPE

She walks in beauty, like the night

Of cloudless climes and starry skies,

And all that's best of dark and bright

Meets in her aspect and her eyes;

Thus mellow'd to that tender light

Which Heaven to gaudy day denies.

One shade the more, one ray the less,

Had half impair'd the nameless grace

Which waves in every raven tress

Or softly lightens o'er her face,

Where thoughts serenely sweet express

How pure, how dear their dwelling-place.

.

And on that cheek and o'er that brow

So soft, so calm, yet eloquent,

The smiles that win, the tints that glow,

But tell of days in goodness spent,—

A mind at peace with all below,

A heart whose love is innocent.

WHY IS THIS GUY SPEAKING TO US? BUSTING A HYPE

I am, secretly, one of you

HOW DOES ONE THINK ABOUT ONLINE CONTENT?BUSTING A HYPE

THINGS PROGRAMMATIC CAN DO WELLBUSTING A HYPE

• Find Scale

• Spend Budget

• Manage Cost

WHAT SHOULD I BE TALKING ABOUT? BUSTING A HYPE

• Bidders Should Allow Their Clients to Win

• Marketers Should Push for a Quality Index

• Data Needs More Discussion

WHAT PROGRAMMATIC DOES NOT DO GOOD-LIKEBUSTING A HYPE

• Tell a

• Allow Publishers to Innovate with

• Play With

A PUBLISHER WHO WANTS TO DO GOOD NOT EVILBUSTING A HYPE

THINGS I WOULD LIKE YOU TO THINK ABOUTBUSTING A HYPE

• Platforms Allow You to Focus on Stories

• Handicapped Platforms Will Not Help You

• Consumers are keenly aware of Discordance

WHAT I WOULD LIKE YOU TO DOBUSTING A HYPE

• Hire Talent That Allows You To Question Your Tech Partners

• Allow Your Media and Creative Teams to Work Together

• Talk to Publishers and Creators of Content

@vikramsomaya Last of the freelance hackers, and Greatest swordfighter in the world