darren shakespeare · bcsc event branding 01 ident 02/ 03 initial stand design /final stand design...
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DARREN SHAKESPEAREArt Director Senior Designer
DOB 20/08/1979
Nationality British
Residence London
Creds 5 GCSE GNVQ Art & Design BTEC HND Graphic Design LV1 Book Keeping & Accounting
Current roleMay 2013 - Present
HAMILTON-BROWN Senior DesignerMy role at Hamilton-Brown is diverse and requires a lot of independent thinking and problem solving. Aside from being primarily a very hands-on Senior Designer. My responsibilities also include sole account management of my assigned client group, which includes, CBRE, Knight Frank, NHS, London Communications Agency, Mount Anvil and AXA. I also manage a group of five designers which comprises midweights, juniors and trainees. I assign their projects, manage charge time and their training and development.
Key skills and attributes In addition to rock solid typography, layout and conceptual skills I also have Advanced skill in Photoshop and image manipulation techniques in both 2D and basic 3D CGI. Experienced in building and publishing interactive iPad/Android Apps using Adobe DPS. I also have basic knowledge of Adobe After Effects and Adobe Premiere. Over the years I have built up an impeccable knowledge in design for print procedures, as well as design for web, including e-shots, websites and graphics. Fully proficient in project managing assignments from initial brief to completion. Working collaboratively to key milestones/deadlines and accommodating budgets. Experienced print buyer, and bespoke media sourcing.
Personal statement Over 16 years combined studio, in-house and freelance experience. A proven track record in providing clients with quality design ideas and solutions to their creative needs. A confident designer with a keen eye for detail with a range of skills that aide in maintaining variation in design including, 3D illustration, Photography, Cinematography, Website design and motion graphics. In 2002 I partnered with a friend to set-up our own design studio. we provided design and print solutions to a largely youth orientated market, some of our most notable clients included:-. Workspace Group, Southwark Council, Universal Music Group, Ministry of Sound The Princes Trust and JP Morgan. We ran the business for three years and learnt a hell of a lot in the process. I feel it to be an invaluable experience in my career as a designer and in establishing good client-facing relationships and decorum.
Previous roles November 2011 - May 2013 ERNST & YOUNG LLP Lead Designer
April 2006 - September 2011 ALLEN & OVERY LLP Senior Designer
February 2004 - April 2006 MIA DESIGN STUDIO Senior Designer
SEPT 2001 - FEB 2004 THE ARTISTRY Md - Creative Director
SEPT 2001 - JAN 2002 RNB Artistry Designer
SEPT 1998 - SEPT 2001 RANSON Designer
JULY 1998 - SEPT 1998 COLOURSPACE RETOUCHING Trainee Retouch Artist
April 1998 - JULY 1998 ALPHA DESIGN Junior Designer
PLEASE NOTE: I do not feature template based artwork in my portfolio.
HAMILTON-BROWNRe-brand
01/Logo design
02/ Brand guidelines
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04
050607
03/ 04/ 05/Animated ident
06/Document covers and forms
Rebrand for creative agency, Hamilton-Brown. The brief was to develop a visual identity that would convey a sense of fluidity and movement, that would help to dispell the perception of Hamilton-Brown being soley a print based design agency.
London Communications Agency
Estimate.
Contact Jay Allan
Date: 14 June 2016
Hamilton-Brown 91-93 Farringdon Road
T.+44 (0)20 7778 7820 E. [email protected]
Walthamstow (Public consultation material)
Time (hours)
Rate (£/hour)
Cost (£)
1/4 page press advert 12.00 50 600.00
A5 Flyer design 8.00 50 400.00
A5 Comments card 5.00 50 250.00
Double heighted MPU 2.00 50 100.00
Website leaderboard 2.00 50 100.00
Total
29.00 1,450.00
Walthamstow (Public consultation website)
Time (hours)
Rate (£/hour)
Cost (£)
Single webpage design + implementation + registration form 20.00 75 1,500.00
Microsite – 5x page website design + implementation 32.00 75 2,400.00
Walthastow (Print + external services)
Cost (£)
.co.uk Domain registration + 12mth hosting 128.00
100x A5 Comments card 60.00
Total 188.00
Please note: * Estimate only -‐ updates and amends beyond the the estimated hours will be billed at £50ph Estimate excludes VAT
London Communications Agency
Estimate.
Contact Jay Allan
Date: 14 June 2016
Hamilton-Brown 91-93 Farringdon Road
T.+44 (0)20 7778 7820 E. [email protected]
Walthamstow (Public consultation material)
Time (hours)
Rate (£/hour)
Cost (£)
1/4 page press advert 12.00 50 600.00
A5 Flyer design 8.00 50 400.00
A5 Comments card 5.00 50 250.00
Double heighted MPU 2.00 50 100.00
Website leaderboard 2.00 50 100.00
Total
29.00 1,450.00
Walthamstow (Public consultation website)
Time (hours)
Rate (£/hour)
Cost (£)
Single webpage design + implementation + registration form 20.00 75 1,500.00
Microsite – 5x page website design + implementation 32.00 75 2,400.00
Walthastow (Print + external services)
Cost (£)
.co.uk Domain registration + 12mth hosting 128.00
100x A5 Comments card 60.00
Total 188.00
Please note: * Estimate only -‐ updates and amends beyond the the estimated hours will be billed at £50ph Estimate excludes VAT
We are always challenged by our clients to be innovative and to push boundaries. Our new identity allows us to demonstrate this flexibility and show our creative thinking.
The Hamilton-Brown logotype and HB ident can work together or in isolation.
When used together, follow the spacing guidelines or use the constructed version of the logo + logotype lockup.
The logotype is the only element within our identity that should be used in conjunction with a specific colour palette for standard print and onscreen applications.
60% Black
White
100% Black
1.1 Our identity... is free thinking.
The Corner Building T.+44 (0)20 7778 782091-93 Farringdon Road E. [email protected]
Our values
Our logo
Our identity
Our usage
Our palette
Our type
Our brand
We are always challenged by our clients to be innovative and to push boundaries. Our new identity allows us to demonstrate this flexibility and show our creative thinking.
The Hamilton-Brown logotype and HB ident can work together or in isolation.
When used together, follow the spacing guidelines or use the constructed version of the logo + logotype lockup.
The logotype is the only element within our identity that should be used in conjunction with a specific colour palette for standard print and onscreen applications.
60% Black
White
100% Black
1.1 Our identity... is free thinking.
The Corner Building T.+44 (0)20 7778 782091-93 Farringdon Road E. [email protected]
Our values
Our logo
Our identity
Our usage
Our palette
Our type
Our brand
CBRE22 Bishopsgate
01/ 02/Brochure and case
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03
04
03/ 04/Spreads from brochure
Identity and brochure design for prestigious Central London developement 22 Bishopsgate. CBRE wanted to produce a piece of literature that could ‘stand up’ to the premium feel and wow-factor of the actual development. I worked with a print company to pioneer a new intricate print technique that allowed us to produce a wooden hinge that could be wrapped around the circular spine of the slip-case.
NHS ENGLANDAwareness campaign (ongoing)
01/Logo design
02/ 05. 06Adshel advertising
03/ 04Prospectus spreads
This is an ongoing project for NHS England. So far I have presented the ‘Feel Greater London’ naming convention along with logo designs. Look and feel for advertising and prospectus design in the pipeline
01 02
03
04 05 06The combination of a heart and a tick which refelcts the caring, nurturing side of health and wellbeing. The ‘tick’ is the historical ‘yes’ sign of approval. (This is a good thing!)
LONDON COMMS AGENCYBetter Health for London Collateral
01/Illustrations and infographics
02/ 05/ 07Report spreads
03/ 04Report detail
06Lord Darzi beside our bus
On winning a 3-way pitch battle, Hamilton-Brown were very excited to get stuck into this multi-faceted project. The Lord Darzi initiative ‘London Health Commission’ was established for the sole purpose of researching the physical, social and mental wellbeing of London’s people. The 3yr initiative accrued a wealth of data that needed to be presented to the Mayor of London but also interpreted and used again by the national media. Our task was to humanise the data, design the hard-copy and interactive reports, provide animations, double decker bus wrap and posters
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BRAMMERInternal Newsletter
01Front cover
02/ 03/ 05/ 06Magazine spreads
04Magazine spreads
07Logo design
The client had previously published a very non-brand compliant internal magazine. After 18mths of poor readership and interaction, Brammer decided a new name, new design and refreshed content was needed. I was therefore asked to design a new logo/mast head and redesign the magazine entire magazine. Brammer were keen for their in-house team to be able to populate the magazine, so an indesign template was created from the final design and supplied to the client
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ERNST & YOUNGDyson tender
01/ 02/ 03Photos of the two piece bid material with packaging
04Front cover of one of the bid documents. The content of the whole bid collateral was presented under the sub-titles ‘Why’ and ‘How’
05A few spreads from the documents
This particular audit tender was considered to be a more strategic win rather than a hugely profitable one for Ernst & Young. Dyson is a credible innovation-line business and EY were keen to build upon their existing strong hold of similar partnerships. I was asked to devise the key messaging and implement it throughout the design of the tender materials. I proposed a packaging solution, which utilised glow-edge perspex, screen print and foil blocking
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CBREBCSC Event Branding
01Ident
02/ 03Initial stand design /Final stand design
04Press advert
05Taxi wrap
06Visitor giveaways
07London retail skyline illustration
The creation of event ident and all promotional material for 3 day retail event for CBRE. The concept is built around recognisable consumer items that form an impression of the London skyline
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07
05 06
RECRUITMENT ENTREPRENEURWebsite refresh
01Homepage design
02/ 03/ 04Sub-pages
Refreshed website design for James Caan’s investment company Recruitment Entrepreneur
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04
LONDON CAPITAL GROUPAnnual Report
01/ 05Report spreads
03Front cover
02/ 04/ 06/ 07Report detail
London Capital Group approached Hamilton-Brown with a need for a 2014 Annual Report. They came equipped with a new logo but no brand to work with. My job was to create a new design for their report that also had the scope to be incorporated into their other corporate materials going forward
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ROYAL COURTS OF JUSTICEAnnual Report
01Report cover
02Illustration detail
03/ 04/ 05Report spreads
A simple report design with an impactful cover illustration which utilises studio photography, stock imagery, 3D rendered text and a great deal of Photoshop work
0102
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0405
MOUNT ANVILTender to Westfield Group
01The packaging was a vertical opening carrier-box. The idea was to make it look like a shopping bag which draws focus on Westfield’s strong retail background
02/ 03/ 04Tender document detail
05Development logo design. The concept comes from the alignment of the 3 development partners forming one single legacy
06/ 07Tender document spreads
Westfield Group’s first ever residential development is to take place directly next door to their hugely successful Stratford City shopping complex. I came up with a tender concept that focussed heavily on Westfield’s retail expertise, which featured a sturdy shopping ‘bag’ packaging and a credit card themed USB device which contained CGI’s and walk-through videos
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CBREEA Shaw Take over
01/023x mailouts
When CBRE acquired London residential and commercial property company EA Shaw. It was important to them that EA Shaw tenants didn’t feel the close ties that had been formed over the years would all of a sudden lost. I designed a set of mailouts that retained the familiarity of the EA Shaw brand and came up with messaging that was direct but kept the ‘local’ feel the tenants were used to. The point of the mailouts was to basically inform tenants of their new relationship department at CBRE and the need-to-know changes of how rent payment would need to be made going forward
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MOUNT ANVILProperty development material
01/ 02/ 03Product detail
04/ 05Document spreads
06Development logo design
A re-development of a much loved residential area in Hampstead. Emphasis of the material need to be placed on refinement, heritage and sustainability
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MOUNT ANVILAnnual Credentials
01Front cover
02/ 03/ 04/ 05/ 06Document detail
An annual showcase of Mount Anvil developments. Clean, contemporary and 100% on-brand
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MOUNT ANVILDevelopment proposal
01/ 02/ 04Packaging and document shots
03/ 05/ 06Document spreads
07Development identity design
A proposed premium central London property development required an equally premium delivery. I created the ident for Lavington House, designed the proposal documents, packaging and sourced their materials
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0304
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ALLEN & OVERYAnnual Parental Rights brochure
01/ 02/ 04/ 05Brochure detail
03/ 06Brochure spreads
After many years of putting out a ‘Parental Rights Unfolded’ brochure that was full of charts and tables, streams of copy, and little by the way of reader engagement. It was time for a new approach... I decided to play on the ‘parental’ and ‘unfolded’ theme by making the presentation of the data playful and introduced fold-out sections that was used to accommodate large amount of information
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