dare to bare pitch presentation
TRANSCRIPT
ES II submission notes
This deck is built for the purposes of pitching the Dare to Bare (DTB) initiative to the Ministry of Family and Social Development Singapore to subsequently seek support in the areas of endorsement, finance and/or logistics.
Comments are included, in grey, where necessary to narrate what will be elaborated during the pitch presentation.
Pitch Presentation. Ng Hui Shan, Elsa
image.artisantalent.com
01.MSF x DTB
05.Implementa tion
02.Inspiration
06.Closing
03.Synthesis
04.Ideation
Agenda
How we are aligned to MSF’s causes
Identifying the gap/opportunity
Choosing where to focus the energy
Prototyping and user testing
Live in beta and preparing the road map
Q&A
01.MSF x DTBEstablishing a considered partnership between Dare to Bare and Ministry of Social and Family Development. image.companyregistrationinsingapore.com.sg
“At MSF, we are passionate about making Singapore a great place to live in.
MSFMinistry of Social and Family
Development
Ministry of Family and Social Development Singapore (MSF) has been identified as a potential partner to DTB. We believe our mission is well-aligned and DTB can cater to MSF’s causes.
MSF develops the “heartware” for Singapore through their policies, community infrastructure, programmes and services.
Its mission is to nurture resilient individuals, strong families, and a caring society.
image.msf.gov.sg
MSF develops the “heartware” for Singapore through our policies, community infrastructure, programmes and services.
Its mission is to nurture resilient individuals, strong families, and a caring society.
image.msf.gov.sg
resilient individuals strong families have the courage
to “bounce back”; vulnerability breeds courage.
are backed by deep connections, formed between vulnerable and authentic individuals.
MSF develops the “heartware” for Singapore through our policies, community infrastructure, programmes and services.
Its mission is to nurture resilient individuals, strong families, and a caring society.
image.msf.gov.sg
a caring society is an organic outcome
of authentic deep connections.
02.InspirationFraming the issue, immersing in the current situation and identifying the opportunity. image.auntbeulahblog.wordpress.com
what we gathered
Sense of connection is at the core of lives.
People is commonly cited as a key source of meaning to life... in a 2015 opinion poll conducted with more than 40 individuals aged between 17 and 63.
Loved ones keep them going in times of struggle... and they would choose to spend important time with them.
image.worldtoilet.org
The opinion poll was conducted as part of the Preparation for Extended Study (ES) from Sep to Nov 2015, for which I made an enquiry into the meaning to life.
what we gathered
We are afraid to be authentic.
We wait till the last to verbalise words of gratitude, love and regret... an observation made in early 2016 when respondents were invited to pen their last ten words.
We dedicate those powerful words to people who matter most... such as our families and loved ones.
image.springsadvertiser.co.za
These observations were made from an exploration task during ES I from Dec 2015 to Feb 2016.
Revisiting what I read on existentialism and human connections tells me that the reason is likely linked to vulnerability—we are afraid to be authentic.
what we gathered
We are afraid to be authentic.
images.sample responses from the exploration task conducted in early 2016 where respondents were invited to pen their last ten words
what others gathered
Singapore is emotionless and self-centred.
We are named one of the happiest nations in 2015... by the World Happiness Report because of a high GDP.
We recorded the biggest surge in “positive emotions” in 2013... by a Gallup poll, seemingly from unprecedented attention given to the results from prior edition.
We are ranked the most emotionless society globally in 2011... by the same Gallup poll which looked at what makes life worth living.
image.straitstimes.com
Poll reports were extracted from established web sources such as bloomberg.com and straitstimes.com.
image.bloomberg.com
what others
gathered
We believe we are individually compassionate and honest... but described society as being materialistic, self-centred and blame-shifting in the 2015
National Values Assessment survey.
image.straitstimes.com
what others gathered
Singapore is emotionless and self-centred.
image.straitstimes.com
what others
gathered
“Vulnerability
is [...] the birthplace of joy, faith and
connection.quote.Brené Brown
image.youtube.com
Brené Brown is an American scholar, author, and public speaker, who is currently a research professor at the University of Houston Graduate College of Social Work.
How it may hurt
Deficit in vulnerability and authenticity compromises living, families and society.
“Vulnerability
is [...] the birthplace of joy, faith and
connection.(mis)quote.Brené Brown
image.steadymarriages.com
The lack of vulnerability may hamper joy, faith and connection. Based on the Preparation for ES, connections are at the core of life. Accordingly, such deficit will compromise the lives of individuals and their relationships.
How it may hurt
Deficit in vulnerability and authenticity compromises living, families and society.
We are taught to not be different from others. We grow up, facing difficulty in expressing ourselves, or worse, staying emotionally neutral to avoid a fuss.
As we transit to independent individuals, social challenges surface. We question the meaning to life; we are prone to establishing inadequate connections and relationships.
image.this.cm
Singaporeans have our roots in Asian culture, which although teaches us to be benevolent, does not emphasise on being authentic and vulnerable.
What is helping
Relevance can be drawn from Singapore Budget 2016 presented on 24 March 2016.
On top of its typical focus on businesses, Singapore Budget 2016
discussed plans to build a caring and resilient society by investing in
children and providing support for seniors and persons with disabilities.
clockwise from top-left.rainbowcentre.org.sg, straitstimes.com and thepeopleofsingapore.tumblr.com
It is relevant to examine the latest budget to identify Singapore government’s
area(s) of focus.
what is missing
What about the “not young, not old”?
image.theurbanwire.com
Filling the gap Filling the gap
03.SynthesisIdentifying the fertile ground, reframing the problem and choosing where to focus the energy. image.classic-archer.com
The proposed works will avail individuals who:
• are transiting to independent adults—establishing a family or circle of friends, while shouldering bigger responsibility of looking after their parents
• want to build quality connections
• find difficulty in expressing feelings
Who To reachPrimarily.
image.singaporeparentbloggers.com
The transition to independent adulthood appears to be awkward and challenging for individuals in Singapore, who typically live with their parents at least up till just before marriage.
The proposed works will also avail:
• communities and families who are keen to build tighter bonds within their own groups
• people who are interested in exploring the notion of introspection and outward connections
Who To reachSecondarily.
image.sas.edu.sg
Jayden Cheung
Persona A
Nationality. Singaporean
Ethnicity. Chinese
Age. 25
Occupation. Undergraduate
Relationship status. Attached
Family make-up. Parents, two siblings
Dwelling type. HDB flat (public housing)
Intention. To have enough courage to express his genuine self
image.americasmarketingmotivator.com
Jayden Cheung (pseudonym) is a respondent of the poll conducted during the Preparation for ES. Details were extracted from Jayden.
“[My life is
meaningful because]
loved ones keep me going.
image.americasmarketingmotivator.com
Jayden Cheung
Persona A
Jayden Cheung (pseudonym) is a respondent of the poll conducted during the Preparation for ES. Details were extracted from Jayden.
04.IdeationExploring promising option, prototyping and iterating through user testing towards a human-centered solution.
This illustrator-rendered visual demonstrates the look and feel of the void deck space.
Nine-step experiment
to draw people closer.The steps were self-prescribed through reading and explorations; they are currently being refined to better cater to audience’s needs.
Dare to Bare
An experiment to draw people closer.
“Dare to Bare” is a body of works, which includes a compelling experimental narrative in a communal space close to the hearts of people.
Scheduled guided journey, which comes with a toolkit, is available. It is expected to help visitors engage with the space more meaningfully.
Communal space (e.g. void decks) leverages on human traffic and encourages repeated visits and sharing; aided tours can help interested individuals who are uncertain how to begin.
Dare to Bare
An experiment to draw people closer.
“Dare to Bare” is a body of works, which includes a compelling experimental narrative in a communal space close to the hearts of people.
Scheduled guided journey, which comes with a toolkit, is available. It is expected to help visitors engage with the space more meaningfully.
experimental narrative comprises nine prescribed steps to: i. inspire authenticity and
benevolence; ii. better connected lives; iii. help individuals confront
their fear of expressing
Points i. and ii. are the key objectives of the experiment; point ii. caters to audience’s main need identified.
“Dare to Bare” is a body of works, which includes a compelling experimental narrative in a communal space close to the hearts of people.
Scheduled guided journey, which comes with a toolkit, is available. It is expected to help visitors engage with the space more meaningfully.
Dare to Bare
An experiment to draw people closer.
toolkit comprises designed cards, letter templates, amongst other items, with information on how to respond to the nine steps.
comprises nine prescribed steps to: i. inspire authenticity and benevolence; ii. better connected lives; iii. help individuals confront
their fear of expressing
Floor plan
DTB comprises nine prescribed steps which are
demarcated into two phases, in chronological order:
i. introspection ii. outward connection
0 0.5 1 1.5 2 2.5
Navigation arrow
Introspection steps
Outward connection steps
Space guide
Walkway
This floor plan is drawn to scale, based on the
void deck at Block 212, Choa Chu Kang Central.
A void deck generally refers to an open space
on the ground floor of apartment blocks in
Singapore
User map
Welcome wall
Intr
ospe
ctio
n
Outw
ard connection
This user map describes Jayden’s encounter and interaction with each touchpoint in the space.
Step one
User map
Intr
ospe
ctio
n
Outw
ard connection
Intr
ospe
ctio
n
Outw
ard connection
Step one
User map
This was Jayden’s response to step one of the experiment on social.
Intr
ospe
ctio
n
Outw
ard connection
Step one
“[...]appear fearless in disguise of my weak persistence.
User map
This was Jayden’s response to step one of the experiment on social.
Intr
ospe
ctio
n
Outw
ard connection
Step one Authenticity card
User map
Responses written/drawn by hand were commonly sighted, which led to the authenticity card design.
Intr
ospe
ctio
n
Outw
ard connection
Step one Authenticity card
User map
Responses written/drawn by hand were commonly sighted, which led to the authenticity card design.
Intr
ospe
ctio
n
Outw
ard connection
Step two
User map
Intr
ospe
ctio
n
Outw
ard connection
Step two
BOY
User map
This was Jayden’s response to step two of the experiment on social.
Intr
ospe
ctio
n
Outw
ard connection
Step two
User map
The real deal
A pair of hangers (sans time constraint) may draw more engagement with an exchange between two individuals.
Intr
ospe
ctio
n
Outw
ard connection
Step two
User map
A pair of hangers (sans time constraint) may draw more engagement with an exchange between two individuals.
The real deal
Intr
ospe
ctio
n
Outw
ard connection
Step three
User map
At the time of preparation for submission, step three and after have yet to be “live in beta”.
Intr
ospe
ctio
n
Outw
ard connection
Pledge card
Step three
User map
Intr
ospe
ctio
n
Outw
ard connection
Step four
User map
Step four, the last step in “Introspection”, attempts to encourage participants to learn about their dreams. It is inspired by Bruce Lee’s letter to himself and Scott Adams’ affirmation techniques.
Intr
ospe
ctio
n
Outw
ard connection
Step four
Letter of my dream
User map
By following instructions on the guide, participants will receive, in a return mail, the letter they’ve written to themselves and an additional tool to help them reflect on the changes they might have undergone during the time lapsed. This provides a spiritual closure to each individual.
Intr
ospe
ctio
n
Outw
ard connection
User map
Space guide
This space guide includes a floor plan and details on aided tours.
Intr
ospe
ctio
n
Outw
ard connection
What may be next
This slide presents possible steps 5 to 9 designed to inspire benevolence.
05.ImplementationTaking the prototype to beta stage, refining the solution, preparing the road map to the marketplace.
How It may grow
The process is down-to-earth.
The reach and growth of the experiment are entirely organic;
there is no prescribed strategy to market and sell the non-profit
programme. It is expected to grow largely by word of mouth, in a way
that is human and spontaneous, likened to the nature of life.
clockwise from top-left.psdexplorer.com/Dare to Bare’s Instagram account, prepmun.sg and blog.weave.com.sg
Besides word of mouth, DTB can also reach wider audience through sharing
on social such as Instagram, Twitter and tumblr with the
use of official hashtags.
image.blog.weave.com.sg
How it will happen
The experiment is all organic, likened to life.
Live in beta31 March 2016
“Dare to Bare” is currently live on social for quick iterations into refined outcomes which better
cater to the intended audience.
Forging partnerships24 May 2016
We pitch to selected associations whose causes we believe DTB could benefit. The virtual space
continues to run in beta.
Communal dialogue 25 November 2017
A free-spirited dialogue is expected to conceive through informal sharing of stories by participants and observers. This may lead to bigger outcomes,
e.g. a workshop to serve a larger purpose.
Soft launch2 January 2017Based on the current run, it is estimated that it will take six months to shape a robust outcome. The first space should be ready for the market in conjunction with the new year.
The first space is expected to be launched in the heartland of a new estate in Singapore. There are plans to expand DTB to other new, then mature, estates.
How it Expands
The space will begin occupying HDB blocks in the new estates, then in the mature ones.
Upon the success of the first space, a website may be introduced to
help anyone build similar spaces in their residential areas. Regardless,
we plan to bring the space to new estates first, then to mature
estates with new flats. Space to flats ratio is estimated to be 1:10.
Sembawang
Punggol
Hougang
Ang Mo Kio
Bedok
Bukit Merah
Bukit Panjang
New estates^
Mature estates^
^Maturity of estates based on “HDB builds new generation neighbourhood centres for upcoming estates”, channelnewsasia.com (3 Oct, 2015) and “Half of new HDB flats this year to be in mature estates: Lawrence Wong”, straitstimes.com (24 Feb 2016).
Before Q&A, our intention to seek MFS’s support will
be underscored and we will propose a follow-up meeting.
Thank youWe look forward to our partnership.
image.artisantalent.com