dante pa presentation_liapakis
TRANSCRIPT
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
Hersonissos - Recreating our tourism identity
1
Minas E. Liapakis - Mayor's Advisor
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
Agenda
2
• Municipality of Hersonissos(Gouves, Episkopi, Malia)• Facts & Figures – Hersonissos Tourism• Our Vision for Sustainable Tourism
Development• Snaps of Projects on Progress
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
About Hersonissos MNC• Located in the Northeast part of Heraklion Prefecture just 23 klm from Heraklion Airport
• After Kalikratis Plan Hersonissos Municipality merge the Municipalities of Gouves, Episkopi &
Malia
• It covers a total area of 271.580 square klms
• Coastline of over 38 klms
• Winter Period Permanent Population: 27,080
• Permanent Population summer: 52,337
• 22 Municipal / Local Communities & 52 villages
3
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
Tourism in Hersonissos
4
• It started to develop tourism in the early 70's
• 1973 the first hotel was build
• Increased the flow of tourists in the late 70's to early 80's
• Tourism development has been the main pole of the area by facilitating the transition from agricultural production and economy in service delivery
• The distance from Heraklion Airport was one of the main reasons
• Beautiful beaches
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
1967 – 2012 Stalida Village
5
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
6
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
7
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
General Statistics
8
Source: Bank of Greece
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
Hotels/Rooms/Beds - Crete & Hersonissos
9
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
Arrivals - Hersonissos 2008-2009
10
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
Room Nights - Hersonissos 2008-2009
11
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
Interesting Facts
12
• Last 7 years almost 19% - 20% of the total tourists expenditures in Greece carried out in Crete
• 17% - 18% of total room nights in Greece were in Crete
• Almost 1 billion Euro were the tourists expenditures who visited Crete from July to August 2011
• The Heraklion Airport arrivals’ for July & August are more than in Athens Airport(El. Venizelos) • 25% of total number of hotels in Crete located in Municipality of Hersonissos
• 31% of total beds in Crete located in Municipality of Hersonissos
• 34% of total room nights in Crete (2009) were carried out in Municipality of Hersonissos
• 36% of total arrivals in Crete in (2009) visited Municipality of Hersonissos
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
Strengths & Weaknesses – Tourism Hersonissos
13
• Climate• Geographical location• Rich Resources Countryside• Rich in cultural resources• High reputation• High number of repeated visitors• High tourist accommodation & recreation
facilities• Popular tourist destination• Charter flights during summer season
Advantages• Low quality public infrastructure and services• Seasonality• Low Quality of staff training• Lack of Destination Marketing• Competitiveness against other tourist
destinations• Dependence on tour operators• Huge number of tourist infrastructure in the
coastal zone in contrary to the inland• Institutional framework governing land use• Lack of activities• Lack of specific tourist packages
Disadvantages
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
Opportunities & Threats – Tourism Hersonissos
14
• High potential to develop thematic tourism• Promoting nutrition & gastronomy• High potential to use & develop new
technologies in tourism• Completion of basic technical infrastructure
works• Trends in growth of domestic tourism• Exploiting emerging markets• Positive image of the Cretan tourism product• High potential to build our own tourist packages
Opportunities• Strong competition at international level• Hysteresis in Marketing level• Reduced tourist consciousness• Dependence on the future of aviation• Deterioration of residential identity• Degradation of natural environment• Low level of cooperation opublic and private
sectors• International crisis / national socio-economic
situation• Unable to control the level of services
Treats
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
Vision for Sustainable Tourism Development
15
The development vision of the municipality focuses on renegotiate the tourism identity of the municipality, in
order to become a dynamic pole of sustainable development while
protecting the rich natural and Ecocultural environment
The vision of the Municipality of Hersonissos on Sustainable Tourism Development
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
Strategic Targets for Sustainable Tourism
16
Target 1 Upgrade the tourism background by improving basic public infrastructure
Target 2Diversification of the local production system with emphasis on upgrading the tourism product. Empowerment of the local businesses
Target 3Policy on environmental protection of natural and human environment
Target 4 Connecting the primary and the tertiary sector & linking the coastal area to the inland
Target 5Develop & Run the DMO
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
Snaps of Projects on Progress
17
Research : “Assessment of tourism’s role in the production structure and economy of Hersonissos Municipality based on the Regional Tourism Satellite Accounts approach”The recording of expenditure of tourists that choose Hersonissos Municipality as their destination is set in the core of this research, in order to analyze the role of tourism in the entire economic and production fasma of the municipality in reference.Main goal: collect statistical data of various nature, that will allow the creation of a comprehensive data base for the constitution of a Tourism Observatory at a local level.
Promotions: “Discover the Unknown Hersonissos through the eyes of our guests”Run competitions at big tourism portals like Zoover, Trivago focusing in specific Markets. Why should we pick you to become a travel reporter to show us the unknown Hersonissos? During their stay, the winners have to place different posts, tweets, photos and videos on the web and write a travelogue about the unknown Hersonissos
Your logo here
This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
18
Thank you for your attention & we would love to see soon again in Hersonissos
Crete