Programme

Ludovic ToussaintCybermassif

Programme issues

Help Tourism professionals to buy computer equipments that will allow them to be more competitive (booking management softwares, ticket sales solutions, wifi access, mobility tools,…)

Develop Tourism stakeholders web presence

Give coherence to the Internet action plans of the local stakeholders to facilitate the exchange of information between them.

Objectives of the Programme : Help tourism professionals to better develop ICT use

based on 3 axes :

Programme reminders

Develop your promotion and find

new clients

Offer new services to the clients

Improve your organization's management

The target : Hotel restauration tourism professionals. Theme

Parks, leisure activities(bike renters, karting, quad, canoë,…) are considered as tourism.

Perimeter of the programme : Phase 1 : Allier and Lozère : June 2006 – June 2009 Phase 2 : Duplication in other territories of the Massif

Central : 2009 – 2012

Action plan : Information/Awareness campaign Implementation support

Programme

Partners and funders of the programme

State ,Region

Auvergne, Departement

s:

Chambers of Commerce

and Industry :

Local authorities :

Detailed presentation of the actions from 2006 - 2009

Detailed presentation of the Programme

Part 1 – Inform and increase awareness : Organisation of information sessions, specific conferences about

E-Tourism in the territory : About 40 meetings in Allier and Lozère (Departments)

Creation of an « E-tourism » resource center in l’Atelier in Vichy (document resources, softwares, materials, …)

Creation of an online resouce center

Creation of practical guides for Tourism professionals

Organisation of E-tourism fairs in Vichy and Mende

Organisation of a visit for 40 tourism providers from Allier during the Instantanet fair in Paris

Detailed presentation of the Programme

Part 2 – Implementation support :

Free and individual pre-diagnostics – 40 assisted company projects

Setting up of call for proposals awarding the most innovative companies' projectsProjects selected will benefit from a financial support of 80% of the eligible expenditures for investment expenditures, and a limited total amount of 2000€ per project

Setting up of an ICT use watchdog Individual and /or collective trainings : modules to

constitute according to the needs collected during the first year

Wifi access setting up

Key points of the Programme success

Key success factors of the programme

A real coordination work because the different stakeholders.

Skills and services and methodology linked to ICTs

Free services offered

Objectivity of the answers given

Geographical proximity of the participants supported

Annexes

Appel à projets Tourisma’TIC

A maximum of 40 projects are going to be supported

Target : All the tourism providers of Allier (public and private)

Eligibility standards : Technological innovation Relevance according to the territory's attractivity and

economic development

It awards the most innovative ICT projects with prizes from 500€ to 2000€ (action entirely financed by the Allier General Council)

Allier and Lozère Wireless programme

Allier wireless setting up : Local network of high speed hotspots in which all Allier tourism professional can have an access with a wireless access point in order to have a high speed connection for its clients.

First equipment : an hotel of Vichy

www.lozere-wireless.com and www.allier-wireless.com

Nowadays, a wifi connection is : More and more desred by hotels, campings customers... A loss leader, a customer-winning and gratification product An additional offer to stay ahead of the competition

An E-tourism Watchdog

The aim of this tool is to :

Measure the impact od ICTs for tourism providers and local authorities but also to have an additional lightning thanks to the analysis of the data collected.

Provide information for the reflection and local strategies of ICT development.

Provide the results achieved to the participants.

Indicators may be of several orders : Quality of the customer relationship Moral et satisfaction of the actors Audience of the actors from Allier Visibility et reputation of the participants Equipment rate

Quizz E-tourism

This quizz enables tourism professionals (hotel owner, lodging renter, manager of a holiday village or a Tourism center, leisure activity provider in general) to :

Self-assess regard to e-tourism Know better the basic concepts about 4 key subjects of e-tourism :

ManagementReferencing Internet New E-tourism services