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TELLING STORIES Danny Scheinmann

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Page 1: Danny Scheinmann_SearchLove London 2013

TELLING STORIES

Danny Scheinmann

Page 2: Danny Scheinmann_SearchLove London 2013
Page 3: Danny Scheinmann_SearchLove London 2013

TELLING STORIES

Danny Scheinmann

Page 4: Danny Scheinmann_SearchLove London 2013
Page 5: Danny Scheinmann_SearchLove London 2013

TELLING STORIES

Danny Scheinmann

Page 6: Danny Scheinmann_SearchLove London 2013

STICKY MESSAGES

SIMPLE

UNEXPECTED

CONCRETE

CREDIBLE

EMOTIONAL

STORIES

From “Made to Stick” by Chip and Dan Heath

= SUCCES(s)


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