Daniela Nomuragraphic design portfolio

brandingadvertisingillustrationphotography

San Francisco | Istanbul | Hamburg

www.nomuraportfolio.com

identitylogos 2005–2013

identitybusiness cards

brandingrebranding of Crystal Springs Uplands School

At Satellite Design we rejuvenated this private School’s identity by examining how they make a first impression: the admissions kit. The real task was to convert the notoriously confusing student application process into a concise, logical system. The kit includes introductory brochures, a revised application packet, and a personal memo.

Satellite Design, San Francisco USA 2009

printNurol Annual Report 2011

Nurol is one of Turkey’s largest land and public works developers, with projects spanning military technology, education, retail, and housing. Based on the concept of creating connections between all industries, I used the logo as a visual basis for all infographics and type treatments in this annual report design.

Radius Design Group, Istanbul 2012

printMarriott International Recruitment Kit

Marriott has developed the Voyage graduate recruiting program to attract and train a generation of leading associates. I helped Hothouse Inc in Atlanta design this kit for college and university advisors to communicate the high standard of the world’s leading hospitality company and the valuable opportunity they offer.

Hothouse Inc—Atlanta 2013

An opaque, plastic folding cover houses seven information cards covering the program’s details.

Hothouse Inc—Atlanta 2013

branding & advertisingTurkish Airlines

Turkish Airlines is consistently voted Europe’s #1 Best Airline among other awards by Skytrax. Therefore promotion was key during my time at Radius Design Group, Istanbul. One favorite ad campaign is the monthly destinations map in which the seven continents are playfully represented. Other projects I handled include bag, umbrella, and brochure design in Turkish, English and German languages.

bag design; Radius Design Group, Istanbul, Turkey 2012

“With Turkish Airlines, discover more than 100 destinations”

advertising; Radius Design Group, Istanbul, Turkey 2012

advertisingCoca-Cola Happiness Campaign 2012

Coca-Cola Turkey asked Radius Design Group to produce a key visual concept for their infamous, worldwide Happiness campaign. Working closely with our copywriters’ idea “The Colors of Happiness”, I developed a visual that could be iconic and flexible for a plethora of promotional material. The rainbow theme unifies the various brand colors of their top beverage family.

Radius Design Group, Istanbul, Turkey 2012

“The Colors of Happiness”

laughing machine: transforming the vending machine to serve a free Coke based on sufficiently happy laughter.

happiness slide: with bonus beverage, designed for parking lot events at key grocery stores.

happiness wall: it’s a place to say what makes you smile.

“Laughing Machine” “Laugh to win” “Try again!”

brandingComcast Spotlight awards branding: The Captivisions

Hothouse Inc in Atlanta brought its expertise in cross-pollinated marketing to Comcast for the promotion of their new awards show. Comcast will celebrate multi-screen advertising efforts and draw attention to its service for these outlets. I created this retro-comic style visual for the advertising campaign that would include a ceremony invitation and statue.

award statue

digital appStarz Magic City: Atlantis Lounge Facebook App

This interactive Facebook app was designed to promote the debut of Magic City on Starz. To get viewers familiar with the mystique of the show’s Atlantis Lounge, each porthole in the lounge is dynamic and reveals daily prizes, character bios, and a sweepstakes entry.

Hothouse Inc—Atlanta 2013

Hothouse Inc—Atlanta 2013

digital appmun2 I Love Jenni: Facebook App

Promoting I Love Jenni from the cable television broadcast network mun2 of NBC en español was no problemo as I compiled assets, brand guidelines, and clear promotional goals from the client. As a Facebook app, it is best to compress promo artwork at the top with enough space to also show off a sweepstakes and trivia game.

Hothouse Inc—Atlanta 2013

Hothouse Inc—Atlanta 2013

digital app / websitemiscellaneous campaign work

At Hothouse Inc, I completed various interface designs for Facebook apps and websites.

FACEBOOK: TLC Network, Randy to the Rescue Facebook Sweepstakes | Hothouse Inc, Atlanta MICROSITE: COX Communications/ESPN College Hoops Sweepstakes | Hothouse Inc, Atlanta

website front-end subasic-partner.com

Bringing the same craft and care to the web presence as in all printed materials was at the heart of subasic subasic + partner’s identity. For this boutique design agency, the web portfolio was not just about showcasing the work, but also a sensibility for elegant type handling and overall calm.

subasic-partner.com, Hamburg, Germany 2011

brandingÇalık Denim

How does a fabric manufacturer get fashion brands to salivate for denim? With a connected and equally eccentric stylist (ie, Ümit Ünal) designing an entire line using their material, and with kick-ass branding. This is the 2013 season campaign See Yourself. Design and Art Direction at Radius Design Group, Istanbul.

packaging & product catalogTimbuk2

Timbuk2 is a San Francisco manufacturer of messenger bags, packs, luggage and accessories for the “Urban Nomad”: a young, savvy, and curious consumer group. Timbuk2 recognized their appeal among DIY artists and bike messengers who customize their bags in very unique ways. For the Spring 2010 season, we created a new hang tag system of illustrated Polaroid®-style photos with customers’ Flickr photos.

illustrationMountain Hardwear baselayer apparel packaging

At Satellite Design we produced a system that clearly distinguishes between the premium and regular apparel lines and communicates the products’ advanced technology to international customers. Sustainability is part of the brand, so the tote-style construction uses no glue and is printed on 100% recycled cardboard. Customers can easily open the bag and handle the product before purchasing.

Satellite Design, San Francisco USA 2009

print | photographySKIN from curious collection® papers

For curious collection® of Arjowiggins, we partnered with Watermark Press in San Francisco to design a limited-edition promotional book to feature their new line of super-calendared paper, SKIN. I executed photoshoots to fulfill many of the stories and included production notes that describe the design and printing process for each page. Watermark Press has received several national-level awards for the design and printing. This is also featured in Best of Brochure Design, Rockport 2011.

japanese binding and french-folded pages displaying the range of 12 colors; Satellite Design, San Francisco USA 2009

photographycommissioned work and personal exploration

Composing images through the lens or on paper is like speaking a different dialect of the same language. Photography has always been a hobby of mine and has worked its way into design projects. My photography was most heavily used in the SKIN paper promo book for curious collection®.

packagingconcept design for Loréal

During my 6-month design internship at FutureBrand-Hamburg, I worked on the initial pitch for their client Loréal who was looking for naming, brand identity and package design for a new line of men’s and women’s hairspray.

thank you

I’d like to join your team. My CV on the following page lists my experience of 8 years as a graphic designer and most recently art directing in advertising. I have also pushed my own boundaries and done it in other countries, which hopefully speaks to my passion to work well with others no matter what our differences.

415.589.9958 | daninomura Skype | dani@nomuraportfolio.com

www.nomuraportfolio.com