Daniel Pink’s ‘To Sell is Human’

…in three minutes

About the author

Daniel Pink

• Was chief

speechwriter for Al

Gore

• Writes about business,

work and

management

1

It’s all about

attitude

Lesson

Nothing can stop the man with

the right mental attitude from

achieving his goal.

Nothing on earth can help the

man with the wrong mental

attitude.

- Thomas Jefferson

Sales has got a

bad reputation.

Traditionally,

salespeople

deceived

buyers, playing

on the lack of

information

available

Nowadays, anyone can look

up information on the web

This change has led to a

transfer of power from

the seller to the buyer

2

We’re all

salespeople now

Lesson

Technology

has removed

barriers to

entry and

transformed

more people

into sellers

In the modern day

workplace, employees

wear many hats

Everyone now

spends around

40% of their

time selling

3

Learn your

ABCs

Lesson

is for…

Atunement

You need to

understand

your buyer

Mimic your buyer’s

mannerisms to

achieve a rapport

Ambiverts make

the best

salespeople

is for…

Buoyancy

Gritty spirit

+Sunny outlook

= Success

Be positive

Believe in

what you’re

selling

is for…

Clarity

Establish trust

through

Give others a fresh

perspective.

Identify problems they

didn’t even know they

had

Be honest about

the existence of a small blemish

Buy ‘To Sell is Human’

on Amazon

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