What is the problem with the advert?

The watchdog took an issue and banned the advert

The product “hydrates and fuels you better than water”

When did the problem occur?

The ad showed two groups of men, one drinking water and the other Lucozade Sport, running on treadmills while being monitored by technicians.

Why is there a problem with the advert?

A voiceover included the line: "Lucozade Sport gives you the electrolytes and carbohydrates you need, hydrating you, fueling you better than water."

Who is the cause of the problem and who suffers the problem ?

the cause of the problem is ASA (Advertising Standard Authority)

The company which produced the product was suffering the problem

How the problem can be solved?

The ASA said the ad must not appear again in its current form.

But....

The General manager of national hydration council kinvara carey said she was pleased with the ruling, adding that water is "all that is needed" for the "majority of people participating in exercise and sporting activities"