dan delmain hba - google local search
TRANSCRIPT
Google Local SearchHome Builders Association (Wednesday, May 16, 2012)
Dan DelMainEmail: [email protected]: umbrellawebsolutions.comTwitter: @dandelmain
WHAT IS GOOGLE LOCAL SEARCH?
&HOW CAN MY BUSINESS
BENEFIT?
How it Works
Local Search Defined
“Local search is any search aimed at finding a product or service within a specific geographic area.”
Traditional Marketing – Current State
Newspapers TV Radio Telemarketing Direct Mail Print Advertising E-Mail
Low ROIExpensive BrandingDifficult to MeasureDo Not Call Lists1-2% YieldRising Costs/Low ROISpam Filters
Should I Care?
82% of local search engine users (Google/Bing Local Search) are seeking a local merchant to buy something offline.[source: comscore.com]
74% of all search engine users now use the internet when shopping locally for products and services.[source: kelsey group]
68% will visit a business after searching on their Smartphone.[source: otx media]
54% will make a purchase as a result of a Smartphone research – usually within the same day[source: otx media]
The Benefits to the Consumer Phone Number - click to call Address – proximity to business Reviews – what are others saying Website – view the website
Desktop
Mobile
What Can I Do?
#1: Claim Your Free Google Places Profile
Appears: No Appears: Yesperform a search for your business in Google – “my business name”Did your Google Places Page Appear?
Create a profile pagewww.google.com/placesforbusiness
Is your profile claimed?Claim your profile
YESNO
#2: Make Sure Profile is 100% Complete
Key Areas: • Name• Address• Phone• Category• Description
#3: Sign up for Free Profiles on other Sites
http://bit.ly/50-local-directories
#4: Reviews, Reviews, Reviews
Recap
1. Claim your Google Places page
2. Make sure your profile is 100% complete
3. Fill out your profile on 3rd party websites
4. Get reviews from happy clients
Dan DelMainEmail: [email protected]: umbrellawebsolutions.comTwitter: @dandelmain
Thank You
Download Slides: http://bit.ly/HBA-Local-Search