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PRESENTED BY,

GAURAV H. NANJANI

PGDBM. BATCH 09-11

RIZVI MANAGEMENT INSTITUTE

BANDRA(w) MUMBAI


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First people who made chocolate were theMayas and the Aztecs

They drank chocolate as a bitter and spicybeverage called xocoatl(bitterwater)

Chocolate played an important role in theirsocial and religious life

It symbolized life and fertility and was alsoused as medicine

It was a drink for wealthy and important people(royalty, priests, etc.)

Cocoa beans were also used as money


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BENEFITS Decrease blood pressure

Improve circulation

Lower death rate from heart disease

Improve function of endothelial cells that line theblood vessels

Defend against destructive molecules called freeradicals, which trigger cancer, heart disease and stroke

Improve Digestion and stimulate kidneys Has been used to help treat patients with anemia,

kidney stones and poor appetite


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Companys proFIlE


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1948

Operation began in India

1965

Pioneered the development of cocoa cultivation in India

CADBURY IN INDIA


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Vision & Mission

Vision:

"Working together to create brands people love"

Cadburys mission statement

Says simply, Cadbury means quality; this is our promise. Our reputation is built upon quality;

our commitment to continuous improvement will ensure that our promise

Mission Statement 0f the product:

The mission statement of our new product is To provide our customers with a tempting and

exquisite taste as Enticing Treats means a mouth watering treat which is simply irresistible.


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Popular Brands in INDIA

Ch

o

c

o

l

a

t

e

s

S

n

a

c

k

s

Beverages

CanDys

G

U

M

S


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PRODUCT


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CHOCOLATE BAR.

MADE FROM REAL DARK CHOCOLATE.

SIMILAR DESIGN WORLDWIDE.

CONTAINS MORE MILK THAN ANY OTHER CHOCOLATE BAR.

AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHER PREMIUM PACKS


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INGREDIENTS


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PRICE


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WEIGHT (gm) PRICE

10.5 5

22 10

40 20

42 CRACKLE 25

95 50

80 FRUIT & NUT 55

165 90


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PLACE


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Business Operations

Five company-ownedmanufacturing facilities:

Thane

Induri (Pune)

Malanpur (Gwalior)

BangaloreBaddi (Himachal Pradesh)

4 sales offices:

New Delhi

MumbaiKolkota

Chennai

Corporate/Head office:

Mumbai

THESEFACTORIES

CHURN OUT

CLOSE TO 8,000

TONNES OF

CHOCOLATE

ANNUALLY


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WHOLESELLER

RETAILER

CDM ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS.

CADBURY'S DISTRIBUTION NETWORK USED TO ENCOMPASSES

2100 DISTRIBUTORS AND 450,000 RETAILERS.


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PROMOTION


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tHE BIG B FaCtor


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PACKAGING


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1905 1930s

1960s1970s

PACKAGING STYLES


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PRESENT


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PACKAGING MATERIAL


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ADVANTAGES OF PACKAGING


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segmentation


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TARGET MARKET


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Positioning


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COMPETITORS


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Achievements

Major Achievements of Cadbury

Worlds No 1Confectionery company

World's No 2 Gums company.

World's No 3 Beverage company.

Cadbury Dairy Milk & Bournvita have been declared a "Consumer Superbrand" for 2006-07

by Superbrands India. Cadbury India has been ranked 5th in the FMCG sector, in a survey on India's most respected

companiesby sector conducted by Business World magazine in 2007.

Cadbury India has been ranked as the 7th Great Place to Work and the No. 1 FMCG company

in India in 2008, by the Great Place to Work Institute.

Asian Marketing Effectiveness Awards 2008 for Bournvita Folk/Fusion campaign - GOLD

award for the "Best Insights and Strategic Thinking" and SILVER award for the 'MostEffective Use of Advertising'.


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