dailytelegraph 2014 lowres
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THE DAILY TELEGRAPHTHE UNITED KINGDOM’S NUMBER ONE QUALITY NEWS BRAND
Cover property located in: Salerno, Italy
CELEBRATINGTHE
WORLD’SMOST
EXTRAORDINARYPLACES
Ever since its launch in 1855, the Daily Telegraph® has aimed to deliver the latest technologies and messaging to its customers. As the U.K.’s number one quality news brand for advertising, the Telegraph carried 42% more advertisers than its nearest quality competitor in 2013. They are recent award-winners for “Weekend Newspaper of the Year” and “Digital Innovation of the Year.” Every day across print and online, the Telegraph reaches 2.3 million people.
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3The World’s Finest Homes micro-site is the focal point of our 2014 collaboration. With its own dedicated url, www.telegraph.co.uk/sothebysrealty, this micro-site acts as a hub for consumers to experience the most extraordinary locations and lifestyles around the world and interact with listings that are for sale in these locales… listings that ONLY our brand represents.
SERVING AS THE TRUSTED SOURCE: WORLD’S BEST PLACES TO LIVE The Telegraph’s online audience turns to it for trusted insights throughout the day. It was the first European newspaper to develop a website – telegraph.co.uk – which serves as the platform for our integrated collaboration and has been designed to deliver 17 million media impressions throughout 2014.
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4This EXCLUSIVE micro-site includes:1. An interactive map drilling down by continent to
Sotheby’s International Realty office locations worldwide with featured, local content
2. Sotheby’s International Realty provided videos showcasing our markets, lifestyles and listings around the world
3. Featured Sotheby’s International Realty properties and picture galleries via a carousel widget
4. Integrated brand content featuring dozens of Sotheby’s International Realty market overviews designed to drive engagement and create viral interest and appeal
5. Responsive ad units that are viewable on all devices6. Links to sothebysrealty.com and our listings
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REACHING THEIR AUDIENCE SITE WIDEIn an effort to drive awareness of the World’s Most Extraordinary Places, traffic-driving banner ads will rotate throughout the Daily Telegraph’s website targeting the following:
• Ads on wine channel showcasing homes with wine cellars and wineries• Ads on food channel showcasing homes with great kitchens• Ads on golf channel showcasing house on golf courses• Ads on racing channel showcasing homes with large garages• Ads on gardening channel showcasing homes
with great gardens• Ads on property channel• Additional run of site placements designed to appeal
to an international audience
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AFFLUENT. LOYAL. INFLUENTIAL. EXCLUSIVE. The Daily Telegraph offers our brand a targeted and integrated approach to reach their highly engaged audience that is affluent, loyal, influential and exclusive. By heralding the World’s Best Places to Live, not only are we providing visitors with content they demand, we are also positioning listings for sale from our network in a meaningful and relevant manner.
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KEY INTERNATIONAL MARKETS
REGION
TOTAL UNIQUE VISITORS
TOTAL VISITS
TOTAL PAGES
VIEWED
United Kingdom 11,583,010 28,378,375 112,094,579United States 8,526,692 19,859,080 55,061,114Canada 1,484,976 5,910,204 18,617,144Australia 1,080,835 4,204,448 13,033,789India 790,782 2,570,042 8,121,331Unknown 576,211 2,241,461 7,284,748France 419,294 2,461,256 5,045,574Ireland 408,208 2,959,508 9,322,450Germany 380,870 2,330,924 7,225,866Philippines 378,159 1,731,968 5,473,020Netherlands 288,498 1,148,222 2,353,855Spain 272,300 1,138,214 3,585,374New Zealand 270,046 1,420,442 4,403,370Singapore 264,224 1,080,676 3,414,937South Africa 233,198 1,193,974 2,447,646Malaysia 217,472 743,754 2,342,826Italy 201,108 824,543 2,556,083Sweden 191,293 730,739 2,309,136United Arab Emirates 171,784 584,066 1,197,334Pakistan 167,400 594,103 1,871,423Switzerland 155,607 490,162 1,519,502Belgium 151,131 646,236 2,042,106Hong Kong 144,736 144,736 2,344,000Brazil 138,062 505,031 1,035,313Norway 122,893 503,861 1,587,163
Thailand 121,525 483,670 1,499,375Japan 119,091 356,082 1,125,219Turkey 114,394 455,288 1,798,388Russia 108,170 430,517 882,559Portugal 102,141 305,402 962,015Denmark 100,849 390,286 1,209,885Indonesia 99,868 309,591 309,591Israel 98,662 311,772 639,132Poland 98,319 319,537 1,006,541Mexico 92,236 339,428 1,052,228Romania 87,549 261,772 827,198China 86,909 347,636 712,654Saudi Arabia 85,520 253,139 797,388Finland 85,327 339,601 1,052,765Greece 84,244 335,291 1,059,520Austria 61,987 239,890 947,564Hungary 60,347 180,438 369,897Korea 58,319 225,695 710,938Egypt 55,994 168,542 522,480Czech Republic 52,469 147,438 465,904Serbia 49,484 139,050 285,053Vietnam 46,869 186,539 587,597Nigeria 46,306 139,381 432,081Kenya 44,665 125,509 396,607Malta 42,252 168,163 664,244Argentina 42,233 133,034 525,484Taiwan 42,085 91,745 362,394
TOTAL 30,706,603 92,029,139 298,163,101
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TOP US MARKETS
REGION
TOTAL UNIQUE VISITORS
TOTAL VISITS
TOTAL PAGES
VIEWED
New York 768,129 883,348 4,107,570
Los Angeles 580,215 1,421,527 6,610,099
San Fran-Oak-SJ 466,269 1,142,359 5,311,970
Wash DC (Hag) 369,873 906,189 4,213,778
Chicago 287,022 703,204 3,269,898
Boston (Manchr) 255,841 626,810 2,507,242
Philadelphia 294,580 721,721 2,886,884
Dallas-Ft.Worth 209,559 513,420 2,053,678
Atlanta 192,662 472,022 1,888,088
Seattle-Tacoma 226,092 553,925 2,215,702
Houston 173,812 425,839 1,703,358
Mineapls-St. Pl 143,231 350,916 1,403,664
Denver 166,544 333,088 1,332,352
Phoenix 140,367 280,734 1,122,936
Detroit 119,670 239,340 957,360
San Diego 100,746 201,492 805,968
Miami-Ft. Laude 97,350 194,700 778,800
Cleveland 94,132 188,264 753,056
Tampa-St P(Sar) 105,454 210,908 843,632
St. Louis 77,764 155,528 622,112
Baltimore 85,694 171,388 685,552
Portland 114,882 229,764 919,056
Hartford/New Haven 75,178 150,356 451,068
Pittsburgh 74,233 148,466 445,398
Raleigh-Dur(Fy) 87,006 174,012 522,036
Orl-Dytn B-Mlbn 91,510 183,020 549,060
Sacrmnto-Stk-Mo 88,007 176,014 528,042
Austin 78,016 156,032 468,096
Charlotte 64,674 129,348 388,044
Salt Lake City 78,169 156,338 469,014
TOTAL 5,706,681 12,200,073 50,813,512
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© MMXIV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.