daily program management: recruitment, optimization, compliance
DESCRIPTION
Brook Schaaf spoke on Daily Program Management: Recruitment, Optimization, Compliance at the February 2012 Affiliate Summit Austin Meetup. More details on the meetup at http://www.meetup.com/affiliate-summit-austin/TRANSCRIPT
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Affiliate Program Management
Brook [email protected]
Daily Program Management: Recruitment, Optimization, Compliance
Affiliate Summit MeetupFebruary 28, 2011
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Overview
• What is an OPM?• The Two Halves of the Affiliate Marketing
Empire• Tracking Solutions• Recruitment and Optimization• Compliance
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What is an OPM?
• OPM: “Outsourced Program Management”• An agency specializing in affiliate program
management. • Schaaf-PartnerCentric manages approximately
50 programs, roughly one-third lead, two-thirds retail.
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The Two Halves of the Affiliate Marketing Empire
Retail Lead
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Tracking Solutions“Traditional” Tracking
PlatformsCPA
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Tracking and Monetization SupportMetrics and
SEM SoftwareMonetization Automation
Offer Discovery
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Brand Verity
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Competitive Analysis
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CIM – Customer Interaction Manager
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Newsletters
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Task/Project Management
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Weekly Reporting
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Contests