The Story of the InternetAll the news that's fit to click

• The Daily Dot is the Web’s most comprehensive source for original Internet-community news and among the fastest growing media companies on the web.

• The Daily Dot launched in 2011 by Nicholas White, a sixth generation journalist, descendant of a founder of the Associated Press, and community and online news veteran.

• Our content reaches over 12.5 million digital natives each month, making us one of the top 1,000 websites in the United States.

• We tell the story of the Internet’s communities each day with uninhibited reporting on the news that’s shaping the culture of the Internet Generation. We bring the news our readers want to their digital doorstep.

• If our readers are talking about it, we investigate it, and we report it. It’s real journalism for the Internet age.

THE DAILY DOT

Internet users are deeply passionate about their communities. We offer them stories that highlight the members of those communities, created by our skilled team of more than 50 digital native staffers and contributors, award winning e-sleuths, and hard nosed editors.

Bringing the stories of the Internet to life

DAILY DOT MEDIA

Daily Dot Media houses editorial talent, video production, an in-house creative agency, and leading-edge technology to deliver integrated news experiences that inspire the communities of the internet and assorted musings from around the web.

The fastest growing original content digital media brand

INSPIRING THE PASSION OF THE INTERNET GENERATION

The Internet Generation exists in a world where information has become an abundant commodity. Daily Dot Media is fundamentally shaping the culture of the Internet by providing digital natives original, enlightening, and trustworthy news.

Connected. Progressive. Rebellious. Outspoken.

While the oft-ridiculed digital native generation may seem easy to dismiss, they have a lot of purchasing power and are expected to shell out by $1.4 trillion by 2020.

So what does this all mean for you, as a brand? For starters, you’ll need to bring your A-game because these digital natives expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all.

The Web’s most passionate users are the pioneers, taste makers, and leaders of tomorrow.

When reached authentically, they make equally passionate consumers – they are the early adopters and the evangelists. On Facebook, they like 126 more pages than the average user, they post almost 5 times as many comments as the average user, and they click 25 ads for every 3 clicked by the average user.

They want to engage with and champion brands that are part of their identity, that reflect their lifestyle, values, and aspirations.

Why is this important?

So, what makes the Internet Generation tick?

They’ve created the art of consuming copious amounts of content across multiple devices at all times.

The Internet Generation loves to share. They have become experts across multiple verticals and want the

world to know it.

The Daily Dot Audience

Gender• Our audience is generally split, skewing slightly male

Age• The Daily Dot’s audience captures a young adult; almost 80% is between 21-49 (Comscore)• 61% between the ages of 18-35 (Quantcast)

Education• We deliver a highly educated readership: 3 out of 4 readers have a college education (Quantcast). Income• 50% of Daily Dot readers have a household income over $75K (Google Analytics).• The Daily Dot over indexes for people with over $100K in household income by 25% (Comscore)

Growth• The fastest growing original news site. Growth has outpaced Gawker, BuzzFeed, Thought Catalog, and

International Business Times in their respective 3rd years of operation.• In its first full year, the Daily Dot grew almost 200% faster than the Daily Beast.• By the end of its second year, the Daily Dot was already roughly twice the size of both the Huffington Post and

Buzzfeed, at the same point.

In a nutshellThe Daily Dot has the smartest conversations on the Web about everything readers care about—news, politics, business, entertainment, technology, and Lifestyle. Our deeply original thinking about issues, events, and ideas inspires a passionate following among your best customers, the thought leaders within these communities.

The Daily Dot’s intelligence, wit, and creative use of the medium creates maximum engagement with our audience of New Influentials, 12.5 million top decision makers and cultural tastemakers who have grown up with the Web, technology, and social media. The Daily Dot is famed as the most-influential pioneer of Internet journalism.

Q&AAnd

Idea Session

CONTACT

W: HTTP://MEDIA.DAILYDOT.COMT: @DAILYDOTMEDIA

Gina JohnsonDirector of Strategic Partnerships, Midwest

gjohnson@dailydot.com