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    Decisions InvolvingAlternative Choices

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    Learning objective

    Types of Decisions

    Steps of decision making

    Relevant and irrelevant Cost Features of Relevant Information

    Terminology

    2

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    Types of Decisions

    One Time Special Order

    Make or Buy/Insoursing or outsourcing

    Selection of a suitable product mix Effect of change in price

    Maintaining a desired level of profit

    Diversification of products Closing down or suspending activities

    Own or Lease

    3

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    Types of Decisions Retain or Replace

    Export or Local sales

    Expand or Contract

    Place special orders

    Select sales territories Sell at split-up point or process further

    4

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    Decision-making steps 1. Identify and define the problem 2. Identify alternative as possible solutions to

    the problem.

    3. Eliminate alternatives that are clearly notfeasible

    4. Collect relevant data (costs and benefits)

    associated with each feasible alternative 5. Identify cost and benefits as relevant or

    irrelevant and eliminate irrelevant costs and

    benefits from consideration. 5

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    Decision-making steps

    6. Identify to the extent possible, non-financial advantage and disadvantage abouteach feasible alternative.

    7. Total the relevant cost and benefits foreach alternative

    8. Select the alternative with the greatest

    overall benefits to make a decision 9. Implement or execute the decision

    10.Evaluate the results of the decision

    made. 6

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    Relevance Relevant Information has two

    characteristics:

    It occurs in the future

    It differs among the alternative courses ofaction

    Relevant Costs expected future costs Relevant Revenues expected future

    revenues

    7

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    Terminology Incremental Cost the additional total

    cost incurred for an activity

    Differential Cost the difference in totalcost between two alternatives

    Incremental Revenue the additional

    total revenue from an activity Differential Revenue the difference in

    total revenue between two alternatives

    9

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    Terminology Opportunity costs are monetary benefits foregone

    for not pursuing the alternative course.

    Sunk costs are historical cost that cannot berecovered in a given situation. These costs areirrelevant in decision making.

    Avoidable costs are costs that can be avoided infuture as a result of managerial choice. It is alsoknown as discretionary costs. These costs are

    relevant in decision making.

    10

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    One-Time-Only Special Orders Accepting or rejecting special orders when

    there is idle production capacity and the

    special orders has no long-run implications Decision Rule: does the special order

    generate additional operating income?

    Yes accept

    No reject

    Compares relevant revenues and relevantcosts to determine profitability

    11

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    Special Orders SG limited manufactures 30,000 units of product T per

    month. The plant has a capacity to manufactures 48,000units per month.

    SP is $20/ Unit

    VC for manufacturing is $7.5/ Unit

    VC for marketing is $5/ Unit

    FC for manufacturing is $135,000 FC for marketing is $60,000

    A buyer has offered to buy 5000 additional unit @$11/unit.Should SG limited accept the offer?

    12

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    Special Order Illustration

    13

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    Sell Now or Process FurtherAssume that the product being offered

    can either be sold currently as is for a

    certain sum or processed further, withadditional costs, at which time it can besold for a greater amount than now.

    ll h

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    15

    Sell Now or Process Further

    The product is being discontinued and its price has

    fallen. If the product is processed to completion itcan be sold for only $1,000 (less than cost incurredof $1,200 = $800 + $400)

    If sold now they will bring in $500.

    What should we do?

    Cost per unit to

    date

    Further Cost per

    unit to completeMaterial $300 $200

    Labor 200 100

    Var. OH 100 100

    Fixed OH 200

    Total $800 $400

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    Differential costs

    SellNow

    ProcessFurther

    Difference

    Revenue $500 $1,000 $500Currentcosts

    800 800 0

    New costs 0 400

    Total costs 800 1,200

    Profit 100

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    Sunk Costs Cost that have already been incurred

    and cannot be changed.

    Not relevant to any decision

    Cost of $800 already incurred in theprevious example are sunk and should

    be ignored. They do not change thesituation in any way.

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    18

    Make or Buy Often a company will purchase an ingredient

    externally that is part of what they are

    making. They could make this ingredient internally if it

    is to their benefit to do so.

    These decisions usually only involve costs,not revenues.

    Qualitative factors must be considered.

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    Make or Buy XYZ Co. is considering to purchase 50,000

    units of ingredient D at a cost of $.32 per

    unit. The company is currently producing

    ingredient D internally with the following

    costs:

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    Variable costs

    Direct material ($.10/unit) $5,000Direct labor ($.12/unit)

    6,000Variable OH ($.08/unit) 4,000

    Total variable costs 15,000

    Fixed costs:

    Depreciation equip. 800Depreciation Bldg 600Supervisor's salary 500Other 350

    Total fixed costs 2,250Total costs $17,250

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    Make or Buy Cost to manufacture internally is $.345 =

    $17,250 / 50,000

    Outside offer is for $.320

    Other information: Market value of the machine we use to produce D

    is zero if we try to dispose of it

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    InternalCosts

    ExternalCosts

    Difference

    Variable costs

    Direct material ($.10/unit) $5,000 $0 $5,000Direct labor ($.12/unit) 6,000 0 6,000

    Variable OH ($.08/unit) 4,000 0 4,000

    Total variable costs 15,000 0 15,000

    Fixed costs:

    Depreciation equip. 800 800 0

    Depreciation Bldg 600 600 0

    Supervisor's salary 500 500

    Other 350 350 0

    Total fixed costs 2,250 1,750 500

    Cost of buying outside 0 16,000 (16,000)

    Total costs $17,250 $17,750 ($500)

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    Avoidable Costs Not all fixed costs are irrelevant sunk costs

    Some fixed costs are avoidable (i.e., they can

    be avoided under one alternative) In the previous example we can terminate

    the supervisors, hence this fixed costs isavoidable and therefore relevant and

    differential. Since avoidable costs of $15,500 is less than

    the cost of the external part, we should rejectthe offer based on financial grounds.

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    Cost of buying externally (50,000x $.320)

    ($16,000)

    Cost savings (avoidable costs)

    Variable costs 15,000

    Supervisor salaries 500Net costs ($500)

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    Opportunity Cost The value of foregone benefits from selecting

    one choice over an alternative.

    You give up earning money at a job by goingto school full time.

    Assume that, in the previous example, if we

    no longer make ingredient D internally, wecan save $600 in rent by using the space foranother operation that is currently leasingwarehouse space.

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    Cost of buying externally (50,000x $320)

    ($16,000)

    Cost savings (avoidable costs)Variable costs 15,000

    Supervisor salaries 500

    Opportunity cost of using theplant to produce part D

    600

    Net savings $100

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    Dropping a Product Need to calculate the change in profit if

    the product is dropped versus retained.

    Both differential costs and revenues areconsidered.

    Procedure differs if there is excess

    capacity versus at capacity If at capacity need to consider

    opportunity costs.

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    Dropping a Store

    ABC Ltd. is considering dropping Store #2.

    Direct fixed costs are items directly traceable

    to the division Example salary of a worker who spends all his

    time in this restaurant

    Allocated fixed costs are fixed costs that are

    shared between divisions Example Salary of the regional manager

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    #1 #2 #3 Total

    Sales $100,000 $150,000 $210,000 $460,000

    Cost of sales 45,000 60,000 90,000 195,000

    Gross Margin 55,000 90,000 120,000 265,000

    Other variable costs 15,000 20,000 30,000 65,000

    Contribution Margin 40,000 70,000 90,000 200,000

    Direct fixed costs 20,000 65,000 40,000 125,000

    Allocated fixedcosts

    15,000 20,000 25,000 60,000

    Total fixed costs 35,000 85,000 65,000 185,000

    Net Income $5,000 $(15,000) $25,000 $15,000

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    Dropping a Product Should #2 be dropped? It is showing a loss of ($15,000)!

    What would happen to the divisions total net

    income if the store was dropped?

    Assume the direct fixed costs are buildingrent that can be avoided.

    Allocated fixed costs are the regionalmanagers salary and some corporate costs.

    If Store #2 were dropped, there would not beany impact on the other stores volume.

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    Lost revenue $(150,000)

    Cost savings

    COGS 60,000

    Other variable costs 20,000

    Direct fixed costs 65,000

    Total cost savings 145,000

    Net loss from dropping division $(5,000)

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    The Death Spiral This phenomena is sometimes referred to as

    the Dearth Spiral.

    You drop one product because it is a loser. Suddenly other products become losers.

    You drop them.

    Now other products become losers. And the spiral continues until you are out of

    business!

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    Equipment Replacement

    Decision Toranto Company is considering replacing an old

    machine with a new one. Revenue from both the

    machine will remain same $ 1,100,000/annum.

    33

    Old Machine New Machine

    Original Cost 10,00,000 6,00,000

    Book Value 4,00,000 --

    Remaining Life 2 yrs 2 yrs

    Terminal value 0 0

    Current DisposalValue

    40,000 0

    Operating Cost/annum 8,00,000 4,60,000

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    Equipment Replacement

    Decision

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    Equipment Replacement

    Decision

    35

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    Decisions Involving

    Constraints Basic decision is to keep any product/store

    with a positive contribution margin as long as

    you can keep selling it. That changes if, making one product affects

    another product.

    An example is when there is a constraint such

    as a limited amount of skilled labor ormachine time

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    Decisions Involving

    ConstraintsProduct A Product B

    Selling Price $100 $80

    Variablecosts

    50 60

    ContributionMargin

    $50 $20

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    Decisions Involving

    Constraints Suppose that both products require time on a

    specialized machine. A total of 1,000 hours

    are available. Product A requires 10 hours

    Product B requires 2 hours

    Which product should be produced assumingwe can sell as much of either as we produceat the given prices?

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    Decisions Involving

    Constraints Product A has the highest CM, we make

    $50 for every one sold versus only $20

    for each B.

    But what about those machine hours?

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    Decisions Involving

    Constraints Since A requires 10 hours and we have 1,000

    total, we can produce 100 A. At $50 each = $5,000 CM

    Since B requires only 2 hours we can produce500 total. At $20 each = $10,000

    Company is better off producing all ProductB.

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    Decisions Involving

    Constraints Decision rule:

    Under conditions of a constraint, produce the

    product with the highest contribution margin perunit of the constraint.

    A has $50/10 hours or $5 per machine hour.

    B has $20/2 hours or $10 per machine hour.

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    Thanks..

    Any Question..